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Try our Standard plan for _free_!
---------------------------------
Find out why customers see up to 24x ROI\* using the Standard plan. Cancel or downgrade to our [Essentials](/pricing/marketing/compare-plans/) or basic [Free](/pricing/marketing/compare-plans/) plans at any time.
It's risk free—cancel or downgrade to our [Essentials](/pricing/marketing/compare-plans/) or basic [Free](/pricing/marketing/compare-plans/) plans at any time.
* Included
Generative AI features
* Included
Advanced segmentation & reporting
* Included
Enhanced automations
* Included
Custom-coded email templates
* Included
Customizable Popup forms
* Included
Personalized onboarding
$ AUD R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK kr $ SGD $ USD R ZAR
Standard
--------
Send up to 6,000 emails each month.
Need to manage more than 250,000 contacts?
Get in touch to learn about custom plans.
Contacts Contacts
500 1,500 2,500 5,000 10,000 15,000 20,000 25,000 30,000 40,000 50,000 75,000 100,000
Starts at
Free for 14 days
Then, starts at **$20/month†** Then, starts at $20 per monthâ€
 /month†per monthâ€
Starts at $20 per month for {contacts} contacts
[
Sign Up Free Free Trial
](https://mailchimp.com/signup/?plan=standard_monthly_plan_v0&discount_id=66cfd014b28e3&locale=en&subscribers=500)
â€
See
Free Trial Termstooltip
\***14 Day Free Trial**: The first fourteen (14) days of subscription to Mailchimp Standard or Essentials (as applicable, each, a “monthly plan”), starting from the date of enrollment, is free (“Free Trial”). Valid payment information must be provided at the time of enrollment. You will be notified via e-mail of the approaching expiration of your Free Trial prior to the expiration date. To be eligible for the free trial offer, you must be a new Mailchimp customer or an existing Free Marketing Plan customer with an account created within the last 90 days in select countries and sign up for a Standard or Essentials plan using the "Start Free Trial" option (or similar wording). Offer is limited to one per Mailchimp account and cannot be combined with other Mailchimp offers and offers are not eligible to be applied consecutively. Offer is available for a limited time only and does not apply to add-on fees or one-time fees, including but not limited to transactional email (fka Mandrill) charges, SMS Marketing, Website plans, pay as you go credits, or Google ads. Once the Trial Period ends, you will be charged on a monthly or annual basis, as applicable, at the then-current rate for the paid marketing plan you have selected based on your contacts and emails sends until you cancel, change to a different paid monthly or annual marketing plan, or change to a Free Marketing Plan. If you purchase an annual Paid Marketing Plan while on a free trial, your free trial will immediately terminate upon purchase. See [full offer terms](/legal/promotional-offer-terms/#Promotional_14-Day_Free_Trial_Membership). Terms, conditions, pricing, special features, and service and support options subject to change without notice.
\***14 Day Free Trial**: The first fourteen (14) days of subscription to Mailchimp Standard or Essentials (as applicable, each, a “monthly plan”), starting from the date of enrollment, is free (“Free Trial”). Valid payment information must be provided at the time of enrollment. You will be notified via e-mail of the approaching expiration of your Free Trial prior to the expiration date. To be eligible for the free trial offer, you must be a new Mailchimp customer or an existing Free Marketing Plan customer with an account created within the last 90 days in select countries and sign up for a Standard or Essentials plan using the "Start Free Trial" option (or similar wording). Offer is limited to one per Mailchimp account and cannot be combined with other Mailchimp offers and offers are not eligible to be applied consecutively. Offer is available for a limited time only and does not apply to add-on fees or one-time fees, including but not limited to transactional email (fka Mandrill) charges, SMS Marketing, Website plans, pay as you go credits, or Google ads. Once the Trial Period ends, you will be charged on a monthly or annual basis, as applicable, at the then-current rate for the paid marketing plan you have selected based on your contacts and emails sends until you cancel, change to a different paid monthly or annual marketing plan, or change to a Free Marketing Plan. If you purchase an annual Paid Marketing Plan while on a free trial, your free trial will immediately terminate upon purchase. See [full offer terms](/legal/promotional-offer-terms/#Promotional_14-Day_Free_Trial_Membership). Terms, conditions, pricing, special features, and service and support options subject to change without notice.
[Overages](/help/about-additional-charges/) apply if contact or email send limit is exceeded.
Learn moretooltip
Select your audience size to calculate your price. The monthly email send limit for Standard plans is 12 times your maximum contact count.
**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based on current exchange rates. Exact amount charged will vary and depends on the exchange rate at the time of payment processing. Prices displayed exclude any applicable taxes and fees, which will be added to the cost of all services purchased. For exact base pricing please refer to prices listed in USD.
Select your audience size to calculate your price. The monthly email send limit for Standard plans is 12 times your maximum contact count.
**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based on current exchange rates. Exact amount charged will vary and depends on the exchange rate at the time of payment processing. Prices displayed exclude any applicable taxes and fees, which will be added to the cost of all services purchased. For exact base pricing please refer to prices listed in USD.
The ultimate expert-assisted platform for growth at scale
---------------------------------------------------------
Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
* Included
Unlimited seats & audiences
* Included
Migration support
* Included
Customer success manager
* Included
Priority phone support
* Included
Dedicated onboarding
Larger contact list? Call [+1 (800) 330-4838](tel:18003304838) for custom pricing, annual plans, demos, and more. [Contact sales](/sales/).
Premium
-------
Send up to 150,000 emails each month.
Need to manage more than 250,000 contacts?
Get in touch to learn about custom plans.
Contacts Contacts
10,000 15,000 20,000 25,000 30,000 40,000 50,000 75,000 100,000 130,000 150,000 200,000 250,000+
Starts at
$350 /month†per monthâ€
Starts at $350 per month for {contacts} contacts
[Buy Now Buy Now](https://mailchimp.com/signup/?plan=premium_monthly_plan_v0&locale=en&subscribers=10000)
[Request Demo](https://mailchimp.com/sales/) [Call +1 (800) 330-4838](tel:)
**†** [Overages](/help/about-additional-charges/) apply if contact or email send limit is exceeded.
Learn moretooltip
Plan includes 10,000 contacts. Select your audience size to calculate your price. The monthly email send limit for Premium plans is 15 times your maximum contact count.
**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based on current exchange rates. Exact amount charged will vary and depends on the exchange rate at the time of payment processing. Prices displayed exclude any applicable taxes and fees, which will be added to the cost of all services purchased. For exact base pricing please refer to prices listed in USD.
Plan includes 10,000 contacts. Select your audience size to calculate your price. The monthly email send limit for Premium plans is 15 times your maximum contact count.
**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based on current exchange rates. Exact amount charged will vary and depends on the exchange rate at the time of payment processing. Prices displayed exclude any applicable taxes and fees, which will be added to the cost of all services purchased. For exact base pricing please refer to prices listed in USD.
Larger contact list? Call [+1 (800) 330-4838](tel:18003304838) for custom pricing, annual plans, demos, and more. [Contact sales](/sales/).
Why do we recommend Standard?
-----------------------------
Our Standard plan has the advanced automations and data-driven optimization tools you need to scale and save time.
[Premium](/pricing/premium-details/)
Best valuetooltip
Best value
----------
Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included.
Best value
----------
Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included.
Standard
Best valuetooltip
Best value
----------
Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included.
Best value
----------
Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included.
Essentials
Free
Key Plan Features
Starting Pricetooltip
Starting Price
--------------
Pricing varies based on the number of contacts, and starting price is the lowest possible price for a given plan. Rates increase for larger contact lists and overages apply.
[Compare prices for other list sizes](/pricing/marketing/compare-plans/)
Starting Price
--------------
Pricing varies based on the number of contacts, and starting price is the lowest possible price for a given plan. Rates increase for larger contact lists and overages apply.
[Compare prices for other list sizes](/pricing/marketing/compare-plans/)
$350/mo for 10,000 contacts
$20/mo for 500 contacts
$13/mo for 500 contacts
$0/mo; limit of 500 contacts
Customer Supporttooltip
Customer Support
----------------
**Premium:** Priority email and chat support. Phone support (in English) available during business hours.
**Standard:** Email and chat support available.
**Essentials:** Email and chat support available.
**Free:** Email support for first 30 days.
Customer Support
----------------
**Premium:** Priority email and chat support. Phone support (in English) available during business hours.
**Standard:** Email and chat support available.
**Essentials:** Email and chat support available.
**Free:** Email support for first 30 days.
Phone & Priority Support
24/7 Email & Chat Support
24/7 Email & Chat Support
Email support for first 30 days
Reporting & Analyticstooltip
Reporting & Analytics
---------------------
**Free & Essentials:** Track performance and optimize campaigns with basic reporting that makes it easy to understand your data.
**Standard & Premium:** Get real-time, actionable data to inform your marketing strategy and boost performance with enhanced custom reports, email and audience dashboards.
Reporting & Analytics
---------------------
**Free & Essentials:** Track performance and optimize campaigns with basic reporting that makes it easy to understand your data.
**Standard & Premium:** Get real-time, actionable data to inform your marketing strategy and boost performance with enhanced custom reports, email and audience dashboards.
Included
Included
Limited
Limited
Automated Customer Journeystooltip
Automated Customer Journeys
---------------------------
Build custom, automated workflows in Customer Journey Builder or save time by using our flexible Pre-built Journeys to send relevant messages based on how your customers interact with your brand.
**Essentials:** Includes Customer Journey Builder and Pre-built Journeys with up to 4 journey points per journey.
**Standard & Premium:** Includes Customer Journey Builder and Pre-built Journeys with up to 200 journey points per journey, multiple branching points, and more.
Automated Customer Journeys
---------------------------
Build custom, automated workflows in Customer Journey Builder or save time by using our flexible Pre-built Journeys to send relevant messages based on how your customers interact with your brand.
**Essentials:** Includes Customer Journey Builder and Pre-built Journeys with up to 4 journey points per journey.
**Standard & Premium:** Includes Customer Journey Builder and Pre-built Journeys with up to 200 journey points per journey, multiple branching points, and more.
Up to 200 journey points
Up to 200 journey points
Up to 4 journey points
Not included
Generative AI Featurestooltip
Intuit Assist with Mailchimp
----------------------------
Intuit Assist uses generative AI to help you optimize campaigns and deliver more relevant content, faster. It can help you tackle the manual parts of marketing, like creating personalized emails, building ready-to-launch automations and more.
[Learn More](https://mailchimp.com/features/ai-tools/)
Intuit Assist with Mailchimp
----------------------------
Intuit Assist uses generative AI to help you optimize campaigns and deliver more relevant content, faster. It can help you tackle the manual parts of marketing, like creating personalized emails, building ready-to-launch automations and more.
[Learn More](https://mailchimp.com/features/ai-tools/)
Beta
No additional cost add-on
No additional cost add-on
Not included
Not included
Custom-coded Templatestooltip
Custom-Coded Templates
----------------------
Take control of your email design by using your own custom-coded HTML templates.
Custom-Coded Templates
----------------------
Take control of your email design by using your own custom-coded HTML templates.
Included
Included
Not included
Not included
Admin
Monthly Email Sendstooltip
Monthly Email Sends
-------------------
The maximum number of emails that can be sent per month, based on your contact tier.
Monthly Email Sends
-------------------
The maximum number of emails that can be sent per month, based on your contact tier.
15X contacts
12X contacts
10X contacts
Max of 1,000/mo or 500/day
Userstooltip
Users
-----
The maximum number of users that can access your Mailchimp account. Essentials, Standard, and Premium plans include user-based roles.
Users
-----
The maximum number of users that can access your Mailchimp account. Essentials, Standard, and Premium plans include user-based roles.
Unlimited
5 Seats
3 Seats
1 Seat
Audiencestooltip
Audiences
---------
The maximum number of audiences allowed in your Mailchimp account.
Audiences help separate distinctly different subsets of people you communicate with.
Adding a contact to more than one audience will count them toward your plan's contact count as many times as they appear.
Audiences
---------
The maximum number of audiences allowed in your Mailchimp account.
Audiences help separate distinctly different subsets of people you communicate with.
Adding a contact to more than one audience will count them toward your plan's contact count as many times as they appear.
Unlimited
5 Audiences
3 Audiences
1 Audience
Role-based Accesstooltip
Role-based Access
-----------------
Keep your team focused on what matters with different permission and access levels for varying roles.
**Premium:** Owner, Admin, Author, Manager, & Viewer
**Standard:** Owner, Admin, Author, & Viewer
**Essentials:** Owner & Admin
Role-based Access
-----------------
Keep your team focused on what matters with different permission and access levels for varying roles.
**Premium:** Owner, Admin, Author, Manager, & Viewer
**Standard:** Owner, Admin, Author, & Viewer
**Essentials:** Owner & Admin
5 Roles
4 Roles
2 Roles
Not included
Email Marketing & Segmentation
Popup Formstooltip
Popup Forms
-----------
Grow your email and SMS list with our customizable popup forms, designed for deeper targeting, effective data collection, and more personalized campaigns.
Popup Forms
-----------
Grow your email and SMS list with our customizable popup forms, designed for deeper targeting, effective data collection, and more personalized campaigns.
Included
Included
Included
Included
Remove Mailchimp Brandingtooltip
Remove Mailchimp Branding
-------------------------
Remove the Mailchimp badge from the bottom of your emails and signup forms.
Remove Mailchimp Branding
-------------------------
Remove the Mailchimp badge from the bottom of your emails and signup forms.
Included
Included
Included
Not included
A/B Testingtooltip
A/B Testing
-----------
Test different subject lines, design, content, and send-times so you can learn what works best for your audience.
A/B Testing
-----------
Test different subject lines, design, content, and send-times so you can learn what works best for your audience.
Included
Included
Included
Not included
Dynamic Contenttooltip
Dynamic Content
---------------
Create one email layout and dynamically personalize the content for different audience segments.
Dynamic Content
---------------
Create one email layout and dynamically personalize the content for different audience segments.
Included
Included
Not included
Not included
Advanced Segmentationtooltip
Advanced Segmentation
---------------------
Target users based on unlimited conditions to ensure your emails reach your intended target.
Advanced Segmentation
---------------------
Target users based on unlimited conditions to ensure your emails reach your intended target.
Included
Included
Not included
Not included
Behavioral Targetingtooltip
Behavioral Targeting
--------------------
Make your targeting more precise and increase relevance when you layer on behavioral data as segmentation criteria. You can build segments based on how your audience has engaged with your Mailchimp website, your app, your campaigns, or their prior purchase behavior.
Behavioral Targeting
--------------------
Make your targeting more precise and increase relevance when you layer on behavioral data as segmentation criteria. You can build segments based on how your audience has engaged with your Mailchimp website, your app, your campaigns, or their prior purchase behavior.
Included
Included
Not included
Not included
[Compare all features](/pricing/marketing/compare-plans/)
Work with a trusted industry leader
-----------------------------------
*
*
*
*
Basic plans for smaller businesses
----------------------------------
Get started with limited features on a 14-day trial of our Essentials plan. If your business has fewer than 500 contacts, try our basic Free plan.
[About Free](/pricing/marketing/compare-plans/)
[About Essentials](/pricing/marketing/compare-plans/)
Easily get started with a personalized product tour
---------------------------------------------------
An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.\*
[Learn more](https://www.mailchimp.com/services/onboarding/)
Rates for nonprofits and charities
----------------------------------
Mailchimp offers a 15% discount to nonprofits and charities. To request the discount, sign up for a free account, and contact our Billing team with your username and a link to your organization’s website.
[Get started](https://mailchimp.com/signup/)
Prefer to pay as you go?
------------------------
Instead of paying a monthly recurring charge, you can buy email credits as needed through our Pay As You Go plan. It's best for infrequent senders.
[Learn More](/pricing/pay-as-you-go/)
FAQs
----
* ### How long is the free trial?
The free trial of Standard or Essentials lasts for 14 days. For example, if you start your trial on August 29, your trial would end on September 12.
* ### Can I upgrade or downgrade my plan during the free trial?
Yes! You can upgrade or downgrade at any time during your trial. If you upgrade to Premium, you’ll just pay the difference in price between the two plans for the remaining days of your free trial. Downgrades to your monthly plan go into effect at the end of the monthly billing period. You won't receive a refund for previously billed charges, but you’ll retain access to those features until the end of the billing period.
* ### What happens if I pause or cancel during the free trial?
If you cancel your subscription during the free trial, you won't be charged for any services. You can pause your subscription or delete your Mailchimp account at any time using the Settings tab in Account & Billing.
* ### Will I get billing reminders before the free trial ends?
Mailchimp will send you reminders with upcoming billing estimates before your trial ends. When the free trial ends, you’ll be charged the then-current monthly fee for the plan you selected.
* ### How do I get access to SMS?
SMS marketing is available to Mailchimp users in select markets with a paid marketing plan. After you agree to the terms, [submit an SMS Marketing application](/help/set-up-your-sms-marketing-program/#Submit_your_SMS_Marketing_application), and get approved, you can purchase SMS credits from the [SMS overview page](https://login.mailchimp.com/?referrer=%2Fsms%2F), the [SMS settings page](https://login.mailchimp.com/?referrer=%2Fsms%2Fsettings%2F), the SMS editor, or through an email link sent to the [primary email address](/help/view-or-change-account-contact-information/) associated with your Mailchimp account.
[Learn more about SMS marketing](/help/about-sms-marketing/)
* ### How do SMS credits work?
Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.
[Learn more about SMS marketing credits](/help/about-sms-marketing-credits/)
* ### Can I buy email credits instead of a monthly marketing plan?
Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.
[See how it works](/help/about-the-pay-as-you-go-plan/)
* ### How do I switch to a different plan?
You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.
* ### What payment methods do you offer?
We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.
* ### What happens if I hit the contact or sending limit?
After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account. In addition, if your audience size grows to (or email sends reach) the point where it would be more cost effective for you to be in a different contact tier during your Free Trial, Mailchimp may upgrade your contact tier so you are in a more economical tier when billing begins.
* ### Do you have pricing for high-volume email senders?
We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.
[Contact us for pricing](https://mailchimp.com/contact/?primaryTopic=prospective)
**\*Disclaimers**
1. **#1 AI-powered email marketing platform:** Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
2. **#1 email marketing and automation platform:** Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers.
3. **24X ROI Standard Plan:** Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
4. **SMS Marketing**: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click [here](/help/about-sms-marketing/) for details.
5. **Intuit Assist:** Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
6. **Personalized onboarding:** Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
7. **Premium Migration Services:** Premium Migration Services are available for certain new to Mailchimp Premium plan account holders in select countries that contact Sales to sign up for Mailchimp and discuss migration needs. Services available for the first 30 days after account creation. Eligibility and agreement to terms is required. See [terms](https://mailchi.mp/mailchimp/wyn4pyknax) for details.
8. **Customer Success Management:** Customer Success is included with select custom plans that spend at least $299 per month with Mailchimp, All calls with the Mailchimp customer success team are currently only available in English. Translation into select languages upon request.
9. **Phone support:** All calls with the Mailchimp support team are currently only available in English.
10. **Custom Premium pricing:** For users with more than 250,000 contacts, several plan options are available to align monthly email limits to your marketing needs. Please contact sales for further details and pricing.
11. **Premium Free Trial:** For qualified new customers, a 1-month free trial of the Premium plan is available. Please contact sales for further details.
12. **Annual Plans**: For Premium and Standard 10,000+ contact plans, annual plans are available. [Contact sales](/sales/) to learn about pricing and eligibility.
13. **Up to 7x more orders:** Up to 7x more orders with Customer Journey Builder automations generated through users' connected stores versus when they used bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of CJB varies by plan.
14. **Up to 141% more revenue:** Up to 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.
15. **58% Higher Click Rate:** Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 5/14/24.
16. **16x SMS ROI:** Based on U.S. SMS users’ e-commerce revenue attributable to SMS campaigns within 90 days of launch during September 2023 through April 2024.
17. **Popup forms (beta):**Â Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view [plans and pricing](/pricing/marketing/compare-plans/).
18. Availability of features and functionality varies by plan type. For details, view [plans and pricing](/pricing/marketing/compare-plans/).