[](/Articles/2025/03/20/celtics-deal-likely-means-nfl-team-valuations-headed-much-higher/)
[Finance](/sections/finance)
[Going Up](/Articles/2025/03/20/celtics-deal-likely-means-nfl-team-valuations-headed-much-higher/)
--------------------------------------------------------------------------------------------------
The NFLâs contractual right to exit its media rights deals in 2030 got even more valuable with the Celtics $6.1B sale.
[](/Articles/2025/03/20/kirsty-coventry-wins-presidential-election-becomes-first-woman-to-lead-the-ioc/)
[Olympics](/sections/olympics)
[IOC's New Direction](/Articles/2025/03/20/kirsty-coventry-wins-presidential-election-becomes-first-woman-to-lead-the-ioc/)
---------------------------------------------------------------------------------------------------------------------------
The IOC elects Kirsty Coventry as its president, selecting the Zimbabwean sports minister to succeed Thomas Bach.
This Weekâs Issue
[View Weekly IssueOpens in new window](https://www.sportsbusinessjournal.com/Journal/Issues/2025/03/17/)
[View Weekly Issue](https://www.sportsbusinessjournal.com/Journal/Issues/2025/03/17/)
[](/Articles/2025/03/17/full-circle-leads-john-slusher-from-nike-to-ceo-role-at-usopp/)[
âFull Circleâ Moment
====================
](/Articles/2025/03/17/full-circle-leads-john-slusher-from-nike-to-ceo-role-at-usopp/)
John Slusher on leaving Nike and his new role as CEO of USOPP.
[](/Articles/2025/03/17/ovechkins-goal-scoring-record-chase-a-great-opportunity-for-capitals-and-nhl/)[
Mutual Goals
============
](/Articles/2025/03/17/ovechkins-goal-scoring-record-chase-a-great-opportunity-for-capitals-and-nhl/)
Alex Ovechkin chases record as the Capitals and NHL see opportunities.
[](/Articles/2025/03/17/diverse-list-of-sports-business-awards-nominees/)[
SBA Nominees
============
](/Articles/2025/03/17/diverse-list-of-sports-business-awards-nominees/)
Presenting the 93 nominees for the 18th annual Sports Business Awards.
[](/Articles/2025/03/17/the-youth-sports-buy-in/)[
Youth Sports Buy-In
===================
](/Articles/2025/03/17/the-youth-sports-buy-in/)
Solutions are popping up as investors consolidate the fragmented space.
LATEST NEWS
[Olympics](/sections/olympics)[
Boxing officially joins 2028 L.A. Games program after IOC vote
==============================================================
](/Articles/2025/03/20/boxing-officially-joins-2028-la-games-program-after-ioc-vote/)
[Leagues and Governing Bodies](/sections/leagues-and-governing-bodies)[
Bettman, NHL exploring options for 2026 All-Star Game format
============================================================
](/Articles/2025/03/20/bettman-nhl-exploring-options-for-2026-all-star-game-format/)
[Tech](/technology)[
NHL, SAP build new Front Office App to help team GMs manage rosters
===================================================================
](/Articles/2025/03/20/nhl-sap-build-new-front-office-app-to-help-team-gms-manage-rosters/)
[Events and Attractions](/sections/events-and-attractions)[
Wells Fargo Center seeing record ticket prices for NCAA wrestling championships
===============================================================================
](/Articles/2025/03/20/wells-fargo-center-seeing-record-ticket-prices-for-ncaa-wrestling-championships/)
[Media](/sections/media)[
DAZN offers Ligue 1 sub through McDonaldâs amid âup-and-downâ start to media deal
=================================================================================
](/Articles/2025/03/19/dazn-offers-ligue-1-sub-through-mcdonalds-amid-up-and-down-start-to-media-deal/)
[Facilities](/sections/facilities)[
Florida Citrus Sports to request funds for Orlando to host Jaguars in 2027
==========================================================================
](/Articles/2025/03/19/florida-citrus-sports-to-request-funds-for-orlando-to-host-jaguars-in-2027/)
Latest Newsletters
[](/sb-blogs/newsletter-football/2025/03/20/)[Football](/sb-blogs/newsletter-football)[
NFL team valuations likely to soar
==================================
](/sb-blogs/newsletter-football/2025/03/20/)
[](/sb-blogs/newsletter-gaming/2025/03/20/)[Gaming](/sb-blogs/newsletter-gaming)[
Jessica Pegula answers the Call (of Duty)
=========================================
](/sb-blogs/newsletter-gaming/2025/03/20/)
[](/sb-blogs/newsletter-marketing/2025/03/19/)[Marketing](/sb-blogs/newsletter-marketing)[
Subway likely leaving as NFL sponsor
====================================
](/sb-blogs/newsletter-marketing/2025/03/19/)
[](/sb-blogs/newsletter-tech/2025/03/19/)[Tech](/sb-blogs/newsletter-tech)[
NCAA CTO lays out his agenda
============================
](/sb-blogs/newsletter-tech/2025/03/19/)
Facility Naming Rights
[](/Articles/2024/09/03/sports-facility-naming-rights-directory/)[Marketing](/sections/marketing-and-sponsorship)
### [Sports Facility Naming Rights Directory](/Articles/2024/09/03/sports-facility-naming-rights-directory/)
SBJ's data encompasses a wide array of facility naming-rights deals, spanning from the major leagues to the minors, collegiate sports and practice facilities.
[Facilities](/sections/facilities)
### [La Liga club deepens Saudi Arabia ties by selling stadium naming rights to Riyadh Air](/Articles/2024/10/09/atletico-madrid-riyadh-air-naming-rights/)
[Facilities](/sections/facilities)
### [Des Moines' Wells Fargo Arena to get new name](/Articles/2024/10/21/wells-fargo-arena-new-name/)
[Facilities](/sections/facilities)
### [Energizer buys naming rights for St. Louis City stadium](/Articles/2024/10/31/energizer-st-louis-city-stadium-naming-rights/)
Sponsored content
People On The Move
[People and Pop Culture](/sections/people-and-pop-culture)[
Oura Health names Dr. Ricky Bloomfield Chief Medical Officer
============================================================
](/Articles/2025/03/20/sports-business-daily-executive-transactions-march-20-2025/)
[People and Pop Culture](/sections/people-and-pop-culture)[
Crystal Palaceâs Dougie Freedman departs club
=============================================
](/Articles/2025/03/18/sports-business-daily-executive-transactions-march-18-2025/)
[People and Pop Culture](/sections/people-and-pop-culture)[
Orioles name Tony Mayhoff VP/Corporate Partnerships
===================================================
](/Articles/2025/03/17/sports-business-daily-executive-transactions-march-17-2025/)
[People and Pop Culture](/sections/people-and-pop-culture)[
Octagon elevates European leaders Trautwein, Butters
====================================================
](/Articles/2025/03/14/sports-business-daily-executive-transactions-march-14-2025/)
[People and Pop Culture](/sections/people-and-pop-culture)[
Stefano Domenicali signs five-year extension
============================================
](/Articles/2025/03/13/sports-business-daily-executive-transactions-march-13-2025/)
[People and Pop Culture](/sections/people-and-pop-culture)[
Big Eastâs John Paquette to retire
==================================
](/Articles/2025/03/12/sports-business-daily-executive-transactions-march-12-2025/)
Premium Spaces
[Facilities](/sections/facilities)[
Lenovo Center set for new bunker suites, premium club in renovation
===================================================================
](/Articles/2025/03/03/lenovo-center-set-for-new-bunker-suites-premium-club-in-renovation/)
[Facilities](/sections/facilities)[
Target Field gets upgrades for â25
==================================
](/Articles/2025/03/06/target-field-gets-fan-experience-upgrades-for-25/)
[Facilities](/sections/facilities)[
M&T Bank Stadium to open new premium spaces
===========================================
](/Articles/2024/10/08/mt-bank-stadium-new-premium-spaces-2025/)
[Events and Attractions](/sections/events-and-attractions)[
Personalization drives stadium work
===================================
](/Articles/2024/09/17/axs-drive-panel-unlocking-next-gen-fan-experience/)
[Finance](/sections/finance)[
Range Sports buys Impact S&E
============================
](/Articles/2024/10/07/range-sports-acquires-impact-sports-and-entertainment/)
[Facilities](/sections/facilities)[
Mercedes-Benz Stadium adding new premium club
=============================================
](/Articles/2024/10/01/mercedes-benz-stadium-new-club-area/)
[Facilities](/sections/facilities)[
OVG's FirstOntario Centre renovation includes 10 novel floor suites
===================================================================
](/Articles/2024/10/01/firstontario-centre-renovation-oak-view-group/)
EVENTS
**08**
April
[Leaders Meet InnovationOpens in new window](https://leadersinsport.com/sport-business/leaders-events/leaders-meet-innovation/)
**21**
April
[2025 CAA World Congress of SportsOpens in new window](https://www.worldcongressofsports.com)
**20**
May
[4se Sports + EntertainmentOpens in new window](https://www.4-se.com/)
top headlines
[
Pagliuca âsaddenedâ after Celtics sale
======================================
](/Articles/2025/03/20/pagliuca-saddened-bid-to-purchase-celtics-not-accepted/)
[
NBA likely to turn eye to expansion
===================================
](/Articles/2025/03/20/with-celtics-sale-nba-likely-to-turn-to-expansion/)
[
MLS, Concacaf eye bigger U.S. soccer conversation
=================================================
](/Articles/2025/03/21/mls-concacaf-eye-bigger-us-soccer-conversation/)
[
SMU eyeing Damon Evans for AD role
==================================
](/Articles/2025/03/21/report-smu-zeroing-in-on-marylands-evans-for-ad/)
[
Tom Penn dives in on San Diego FC
=================================
](/Articles/2025/03/21/sdfcs-tom-penn-discusses-prep-for-first-season/)
[
Senators make progress on arena
===============================
](/Articles/2025/03/21/sens-leeder-cites-progress-with-lebreton-flats/)
[
Nike beats earnings expectations in Q3
======================================
](/Articles/2025/03/20/nike-beats-wall-street-expectations-in-q3-despite-9-drop-in-sales/)
[
Friedkin eyed as potential NHL owner
====================================
](/Articles/2025/03/20/report-dan-friedkin-emerges-as-potential-owner-for-possible-houston-nhl-expansion-team/)
[
Tokyo Series a big hit for Fanatics
===================================
](/Articles/2025/03/20/fanatics-hits-40m-in-sales-off-mlb-tokyo-series/)
Quote of the Day
> This is an extraordinary moment. As a 9-year-old girl, I never thought that I would be standing up here one day getting to give back to this incredible movement of ours. This is not just a huge honor, but it is a reminder to my commitment to every single one of you that I will lead this organization with so much pride, with our values at the core.
>
> New IOC President Kirsty Coventry, on being the first woman elected to the role in the organization's 130-year history.
>
> Rachel Axon, SBJ
PODCAST
#### [SBJ Morning Buzzcast: March 21, 2025](https://player.simplecast.com/0b7025b6-2d4e-4a1f-83d2-4bde0b1bb3fb?dark=undefined)
March 21, 2025
#### [March Madness tips off, MLB takes over Japan and the USGA heads to market](https://player.simplecast.com/e4f28dcf-6e7b-4a85-ba20-4c9f237d31c6?dark=undefined)
March 20, 2025
[Opens in new window](https://player.simplecast.com/e4f28dcf-6e7b-4a85-ba20-4c9f237d31c6?dark=undefined)
SBJ TV
[
Inside the Industry: The series premiere digs into the cutting-edge, multi-billion dollar world of venue innovation.
Opens in new window](https://www.youtube.com/watch?v=QOZzlOUJU3g)February 26, 2025
[
Inside the Industry: Intuit Dome Overview
Opens in new window](https://www.youtube.com/watch?v=oB8nCjFQcHs)February 23, 2025
[
Watch
Opens in new window](https://www.youtube.com/watch?v=oB8nCjFQcHs)
[
Inside the Industry: Capital One Arena's makeover
Opens in new window](https://www.youtube.com/watch?v=EpX7WdYSK1Y)February 23, 2025
[
Watch
Opens in new window](https://www.youtube.com/watch?v=EpX7WdYSK1Y)
PROPERTIES
[](/Conferences-Events/Event-Calendar/)
[](/College-University/About-the-Program/)
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