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Become a Smarter Digital Marketer
=================================
Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
[Get started for free](/insights/free-membership/)
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Trusted by agencies, consultants, marketing teams and brands like these
Work Smarter: The RACE Framework Advantage
------------------------------------------
For 20+ years, the [RACE framework](/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/) has been trusted by agencies, consultants and marketing teams to improve their strategies and digital marketing capabilities. Businesses in over 100 countries use our tried-and-tested, regularly updated Standard Operating Procedures (SOPs) for digital marketing by customizing our comprehensive templates to their business.
### Enhance Your Expertise
Boost your career with Certified Learning Paths, seamlessly paired with proven templates and tools, translating learning into action.
[Find Out How](/membership/e-membership/)
### Achieve Marketing Success
Deploy the RACE Growth System's arsenal of best practice processes, templates and tools and watch your results soar.
[Find Out How](/membership/business-membership-benefits/)
### Develop Team Excellence
Develop a team with advanced skills, high performance, and seamless integration in the RACE marketing model.
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RACE is a globally recognized, actionable marketing framework
-------------------------------------------------------------
1 Million+
RACE Framework downloads
250+
best practice processes, templates and tools
20\+ years
of experience in improving marketing results
James Foster
Verified
Smart Insights has a wealth of useful information for marketers. The membership is good value and includes lots of great content and eLearning packages.
Kevin Alvarez
Verified
If you’re an agency, I highly recommend looking into Smart Insights. I own and run a boutique agency and wear a ton of hats. I found Smart Insights provided me with everything from advice on growing my agency as well as valuable resources that helped me continue my personal education.[Show more](#)
Helen Kings
Verified
I am delighted to have joined Smart Insights. As someone who has worked in marketing for a number of years but fairly new to digital marketing, I was looking to increase my knowledge across all areas. I find the templates extremely useful and I also have a fantastic Account Manager who has pointed me in the right direction when I have asked.[Show more](#)
Yulia S
Verified
I used the SmartInsights platform a few years ago when I established a company, and I almost didn’t know anything about marketing but also had no time to learn. I loved the format of the resources. I returned to SmartInsights recently because I needed to have up-to-date information in marketing. A great resource – highly recommended
David Pennington
Verified
Smart Insights were one of the prominent digital marketing brands when I first began my career, and they still provide great resources today. No matter what stage you are at, there is great advice and support from even the most casual visit to their website. Recommend catching one of their webinars too if you get the chance.[Show more](#)
Shannon Lancaster
Verified
I was unsure about whether Smart Insights would align with our business, and came away from our demo feeling excited and inspired for the future. I signed up almost immediately, and Claudine had us all set up in no time. Absolutely fabulous experience.[Show more](#)
Christel Friis Conrad
Verified
Excellent customer service. The service was extraordinary, personal, quick and customer friendly.
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Verified
Extremely helpful for me! I’m a one person marketing department that does it all, including optimizing our website and SEO.
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Verified
This is one of the most valuable tools I have invested in and has helped me get ahead in my career countless times. On top of offering an amazing product, it is so good to know that the people who are behind Smart Insights are authentic and believe in the value they are offering so completely (and such good marketers themselves). Couldn’t recommend this product more highly
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Verified
I’ve discovered Smartinghts about a decade ago and it has always proven so helpful in my career in Marketing. A wonderful source of knowledge for marketeers, with so many tailored-made tools. I can warmly recommend their services.[Show more](#)
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Verified
The resources SmartInsights offers are excellent and have helped bring my organization along the digital journey. Their staff is helpful and responsive. I recommend to anyone that can benefit when trying to bring leadership and teams up to speed on how the digital journey should really work.[Show more](#)
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Verified
As a marketing consultant, I need to constantly update my knowledge. Thanks to smartinsights I improve my digital expertise. My recommendations are more relevant. Smartinsights is in my work a great companion, a little treasure where I find inspiration. I can’t do without it.[Show more](#)
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Verified
RACE is an amazing framework to implement and to learn marketing excellence to create strategic approach and performance improvement process.
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Verified
Fantastic platform for all things marketing. Highly recommend to anyone who needs strategy, planning and templates, along with latest reports and industry insight.
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Verified
Smart Insights is my first port of call when I’m looking for a new framework or simply new approaches to recurring challenges. It’s a vast resource that’s easy to navigate and consume. I highly recommend
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Verified
Smart Insights and Dr. Chaffey are the real deal. I’ve had a successful career in marketing and management for 25+ years for business of all shapes and sizes and this is by far the most clear, data-driven, forward-thinking information that helps me do my job better every day. This cuts through the clutter, fads and click-bait trends to what’s really working amidst the current environment. thank you
Emma Stephens
Verified
I’ve been using SmartInsight’s e-learning, guides and templates to develop an integrated digital marketing strategy across multiple teams. All the resources have been extremely helpful and concise. The e-learning has really helped me understand what I’m doing and how to apply in the real world, so it’s not just been a tickbox exercise. I feel I’ve developed a deeper understanding and feel much more confident about the project. This in turn is helping to get buy-in across the organisation.[Show more](#)
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Verified
I wanted to evaluate our tech stack, I decided to upgrade this year and I have not regretted. I managed to read through all E-Learning modules, and I am new even more of a fan vs before. All content is of high value and very much up to date. (Worth much more then I paid for.)[Show more](#)
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Verified
We have a subscription with Smart Insights and whenever we make use of it we’re always delighted. A great mix of higher-level and deep-dive, well-researched and suitably organised content.
Jean-Baptiste
Verified
Smart Insights is from my point of view the most complete website about digital Marketing.
James Foster
Verified
Smart Insights has a wealth of useful information for marketers. The membership is good value and includes lots of great content and eLearning packages.
Kevin Alvarez
Verified
If you’re an agency, I highly recommend looking into Smart Insights. I own and run a boutique agency and wear a ton of hats. I found Smart Insights provided me with everything from advice on growing my agency as well as valuable resources that helped me continue my personal education.[Show more](#)
Helen Kings
Verified
I am delighted to have joined Smart Insights. As someone who has worked in marketing for a number of years but fairly new to digital marketing, I was looking to increase my knowledge across all areas. I find the templates extremely useful and I also have a fantastic Account Manager who has pointed me in the right direction when I have asked.[Show more](#)
Yulia S
Verified
I used the SmartInsights platform a few years ago when I established a company, and I almost didn’t know anything about marketing but also had no time to learn. I loved the format of the resources. I returned to SmartInsights recently because I needed to have up-to-date information in marketing. A great resource – highly recommended
David Pennington
Verified
Smart Insights were one of the prominent digital marketing brands when I first began my career, and they still provide great resources today. No matter what stage you are at, there is great advice and support from even the most casual visit to their website. Recommend catching one of their webinars too if you get the chance.[Show more](#)
Shannon Lancaster
Verified
I was unsure about whether Smart Insights would align with our business, and came away from our demo feeling excited and inspired for the future. I signed up almost immediately, and Claudine had us all set up in no time. Absolutely fabulous experience.[Show more](#)
Marketing best practice from the experts
----------------------------------------
### RACE Framework
Learn why the RACE digital marketing strategy framework is the choice of digital marketers around the world.
[Read the introduction to RACE](/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/)
### Digital Strategy Template
Read over a million times, it's our most popular free template, helping you begin to create your winning strategy.
[Get the marketing strategy template](/insights/free-membership/)
### The Smart Insights blog
We've been keeping a global audience up to date with the latest marketing tips, insight, updates and news since 2010.
[Read the latest articles](/blog/)
### Get the RACE Growth System template
Start improving your marketing today with the free RACE digital marketing strategy template.
[Get started for free](/insights/free-membership/)
[Choose a plan.](/membership/membership-pricing/)
### Get better results
> "A goldmine of information on digital marketing that can help you get better results."
Andrew Topliffe
Digital Marketing CoE Leader
### Make your job easier
> "I'd recommend signing up to Smart Insights for a suite of useful tools from planning templates to strategy docs and a variety of other guides to make your job easier."
Daisy Seymour
Marketing Director
### Tenfold improvement
> "It's my digital marketing go-to Bible! Tenfold improvements in digital marketing results."
Patricia Goldsmith
Director
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Unlock smarter strategies with our **free ChatGPT Prompt Cheatsheet for marketers**.
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