2025 State of Mobile is Live!
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Trusted by global digital leaders
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### The next generation
#### of digital insights
Our award-winning digital market insights platform provides transparency across mobile app, advertising, and audiences. From app downloads and engagement to omnichannel ads served, understanding the end-to-end digital journey has never been easier.
### Better data comes
#### from real people
Every day, billions of consumers download and interact with millions of digital properties. Our data collection begins with a global panel of consumers - because where your data comes from, and who it comes from, matters.
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### Step one: Collect data from the source
We collect a representative sample of app and digital advertising activity via our global first-party consumer panel and app store APIs.
### Step two: Process data for highest data quality
We aggregate and enrich the anonymised data with our models and third-party datasets, and test for quality – transforming it from raw to actionable.
### Step three: Transform data into actionable insights
Finally, we report the most actionable mobile app, digital advertising, and audience insights to you within a single platform.
### Andrew Nam, Lead Manager, Strategy and Business Operations, Duolingo
"Sensor Tower's become a core part of our industry and competitive analysis, providing visibility into the global mobile landscape, as well as many international markets of interest."
Explore our award-winning
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**digital market insights platform**
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### App Performance Insights
#### Gain visibility into the mobile app ecosystem
Dive into downloads, revenue, RPD; active users, sessions, and time spent; keywords rankings, app ratings and reviews, search ads, and more.
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### App Advertising Insights
#### Develop winning paid user acquisition campaigns
Discover global and regional share of voice (SOV) across apps and the biggest mobile app ad networks, top advertisers, publishers, creatives, and more.
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### Gaming Insights
#### Drive player growth, engagement, and retention
Gain insight into RPD, ARPDAU, and more with deeper views via our GameIQ, including sub-genre, product models, art styles, monetization, etc.
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### Advanced Usage Insights
#### Benchmark user behavior against top performing apps
See sessions per user, time spent, new, retained, and churned user trends, and more.
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### Pathmatics
#### Gain insights across the digital advertising ecosystem
See ads served, spend and impression estimates, SOV, and more across key channels, like: Facebook, Instagram, TikTok, X (formerly Twitter), Reddit, OTT, YouTube, display, video, and others.
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### Retail Media Insights
#### Optimize omnichannel media investments and strengthen retailer relationships
Everything included with Pathmatics, plus share of voice for brands and products across retailers, onsite vs offsite creatives, co-branded advertisers and products, and more.
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### Audience Insights
#### Understand your audience and your competitors' audiences. Discover areas of opportunity to grow your business
Learn which apps consumers are actually interacting with (app engagement) AND which ads they’re seeing (ad exposure).
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### Web Insights
#### Connect the dots between web and app consumer behavior to get a complete view of cross-platform digital engagement trends
With insight into true audience, total visits, visits per unique user, and unique visitor data across desktop and mobile web, with daily, weekly, and monthly granularity.
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### Sensor Tower data is regularly cited by
Sensor Tower **Blog**
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[](/blog/state-of-mobile-gaming-2025)
###### State of Mobile Gaming 2025: The definitive industry report
State of Mobile Gaming 2025 explores the biggest shifts in the industry: from the monetization models driving growth to the ad strategies winning over players. See how casual games surged in the West, developers doubled down on live services, and platforms like TikTok and Applovin reshaped mobile game advertising.
[](/blog/q4-2024-digital-market-index-report)
###### Q4 2024 Digital Market Index: The Digital Economy Closes 2024 with New Records Across Mobile and Advertising
In-app purchase revenue on mobile apps reached $39.4 billion, up a healthy 13.5% year-over-year. Digital advertising also hit a new high in the United States as advertisers ramped up spend during the holiday season.
[](/blog/2025-state-of-mobile-consumers-usd150-billion-spent-on-mobile-highlights)
###### 2025 State of Mobile: Consumers’ $150 Billion Spent on Mobile Highlights Another Record-Setting Year
Sensor Tower’s annual report highlights the latest trends on mobile, from how AI is boosting the mobile space to which sectors provide the best opportunities for growth amid digital fatigue.
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