Sell on Amazon | Build Your Ecommerce Business
Sell with the fastest-growing and preferred acquisition channel1
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[
### Sign up\*
Get **10% back** on your first
**$50,000** in branded sales
](https://sellercentral.amazon.com/gp/on-board/workflow/Registration/login.html?passthrough%2Faccount=fba_soa&passthrough%2FmarketplaceID=ATVPDKIKX0DER&passthrough%2FsuperSource=OAR&ref_=sdus_hp_rp_h&passthrough%2FinitialSessionID=146-5315575-3130400&passthrough%2Fld=SDUSSOADirect_SDRP_HP_H)
### More than **70% of Amazon sellers** generate their **first sale in less than 60 days**.2
[
New Seller Incentives
](https://sell.amazon.com/grow#nsi)
Get started with over $50,000 in incentives
-------------------------------------------
As a new seller, you can take advantage of a series of incentives.
**10% back** on your first $50,000 in branded sales, then **5% back** through your first year until you reach $1,000,000
**$100 off** shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program
**Free storage and customer returns** with auto-enrollment in the FBA New Selection program
**$50 credit** to create Sponsored Products or Sponsored Brands ads
[See all incentives](https://sell.amazon.com/grow#nsi)
Why create an Amazon selling account?
-------------------------------------
There are endless reasons to sell with Amazon. Here are just a few.
Grow more, spend less
Programs like Fulfillment by Amazon (FBA) let you outsource time-consuming tasks like order handling, customer service, and shipping. Shipping with FBA also costs **70% less per unit** than comparable premium options offered by other US fulfillment services.3
[Learn more about FBA](https://sell.amazon.com/fulfillment-by-amazon)
Protect and build your brand
Enroll you brand in Amazon Brand for free to start unlocking exclusive protection tools and selling benefits that can help you protect your IP, connect with more customers, and build loyalty for your brand.
[Learn more about Brand Registry](https://sell.amazon.com/brand-registry)
Advertise with Amazon
Get discovered, increase sales, and control costs with Amazon Ads. You can use costs-per-click campaigns to advertise your products or brand in and beyond the Amazon store. Small businesses using Amazon Ads attributed **30% of sales** to our ads.4
[Learn more about Amazon Ads](https://sell.amazon.com/advertising)
“I trusted that there was a community out there that cared, and to whom we mattered. All we needed to do was find them.”
Sana Javeri Kadri
Founder & Chief Executive Officer
[See Sana’s story](https://sell.amazon.com/blog/seller-stories/diaspora-co)
“Challenges are a sign that something fundamental needs to change. In our case, it was the way we sold our products—we needed to get online.”
Manasi Gangan
Founder
[See Manasi’s story](https://sell.amazon.com/blog/seller-stories/nested-bean)
Start selling with Amazon
-------------------------
Try selling in a store that customers trust using high-impact tools and programs.
[
### Sign up\*
Get **10% back** on your first
**$50,000** in branded sales
](https://sellercentral.amazon.com/gp/on-board/workflow/Registration/login.html?passthrough%2Faccount=fba_soa&passthrough%2FmarketplaceID=ATVPDKIKX0DER&passthrough%2FsuperSource=OAR&ref_=sdus_hp_rp_pf&passthrough%2FinitialSessionID=146-5315575-3130400&passthrough%2Fld=SDUSSOADirect_SDRP_HP_PF)
Just have a few items to sell?
[Sign up to become an individual seller](https://sellercentral.amazon.com/gp/flex/sign-in-syh.html?ref_=sdus_soa_hp_ri_pf&initialSessionID=146-5315575-3130400&ld=SDUSSOADirect_SDRI_HP_PF_ENUS)
\*A Professional selling account is $39.99/month + selling fees. [Learn more](https://sell.amazon.com/pricing#selling-plans)1 Amazon internal data, FY2021 survey of 21.2K U.S. multichannel sellers.
2Amazon Internal Data, 2022
32023 Amazon Small Business Empowerment Report
4Amazon internal data, January – December 2022. US advertisers using Amazon Ads, including Sponsored Products, Sponsored Brands, and/or Sponsored Display. Aggregated average results are based on past observations and not indicative of future performance.
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