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Center for Media Engagement

[University of Texas at Austin](https://moody.utexas.edu)  

*   [](https://mediaengagement.org/research/social-media-connective-language/)

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    Bridging Divides Research, Journalism

    Bridging Divides on Social Media: A New Approach Detects Connective Language

    ============================================================================

    ](https://mediaengagement.org/research/social-media-connective-language/)

    February 6, 2025

    Examining a novel approach to identifying “connective language” that brings people together on social media.  

    [Read More](https://mediaengagement.org/research/social-media-connective-language/)

*   [](https://mediaengagement.org/blogs/what-we-learned-in-2024/)

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    Journalism

    What We Learned in 2024: From GenAI to Election Coverage to Platform Research

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    ](https://mediaengagement.org/blogs/what-we-learned-in-2024/)

    December 16, 2024

    Important findings from our 2024 research.

    [Read More](https://mediaengagement.org/blogs/what-we-learned-in-2024/)

*   [](https://mediaengagement.org/blogs/election-prep-in-battleground-areas/)

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    Journalism

    Navigating Election Prep in Battleground Areas: News Editors Share their Strategies

    ===================================================================================

    ](https://mediaengagement.org/blogs/election-prep-in-battleground-areas/)

    October 31, 2024

    As Election Day approaches, how are newsrooms tasked with covering contentious races handling the pressure? 10 editors at newsrooms in battleground districts or states to learn more about the opportunities and challenges they face.

    [Read More](https://mediaengagement.org/blogs/election-prep-in-battleground-areas/)

*   [](https://mediaengagement.org/research/generative-artificial-intelligence-and-elections/)

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    Propaganda

    Generative Artificial Intelligence and Elections

    ================================================

    ](https://mediaengagement.org/research/generative-artificial-intelligence-and-elections/)

    October 3, 2024

    The Center for Media Engagement investigates GenAI’s role before, during, and after several key global elections in 2024.

    [Read More](https://mediaengagement.org/research/generative-artificial-intelligence-and-elections/)

*   [](https://mediaengagement.org/research/front-porch-forum-civic-engagement/)

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    Journalism, Platforms Research

    Front Porch Forum: Fostering Civic Engagement and Building Community in Vermont

    ===============================================================================

    ](https://mediaengagement.org/research/front-porch-forum-civic-engagement/)

    August 12, 2024

    Public-friendly digital spaces where people feel welcome, make connections, build understanding, and work together can seem elusive. This work builds on our Civic Signals project to investigate how members of Vermont’s Front Porch Forum perceive the platform.

    [Read More](https://mediaengagement.org/research/front-porch-forum-civic-engagement/)

*   [](https://mediaengagement.org/research/generative-ai-elections-and-beyond/)

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    Propaganda

    Political Machines: Understanding the Role of AI in the U.S. 2024 Elections and Beyond

    ======================================================================================

    ](https://mediaengagement.org/research/generative-ai-elections-and-beyond/)

    June 6, 2024

    To better understand major trends and common concerns about the role of Generative AI in politics, the Center for Media Engagement conducted interviews with experts in the digital politics space.

    [Read More](https://mediaengagement.org/research/generative-ai-elections-and-beyond/)

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### More Research

### Bridging Divides on Social Media: A New Approach D...

February 6, 2025

Examining a novel approach to identifying “connective language” that brings people together on social media.   [Read More](https://mediaengagement.org/research/social-media-connective-language/)

[Bridging Divides on Social Media: A New Approach Detects Connective Language](https://mediaengagement.org/research/social-media-connective-language/)

### Objectivity vs. Commentary in covering Internation...

November 26, 2024

In the early hours of Thursday, February 24, 2022, Russian President Vladmir Putin announced a “special military operation” to “denazify and demilitarize” Ukraine (Berger, 2022). This moment was the culmination of years of military and scenario planning, and months of anticipation in the media across the globe. Speculation over a… [Read More](https://mediaengagement.org/research/objectivity-vs-commentary-in-covering-international-conflict/)

[Objectivity vs. Commentary in covering International Conflict](https://mediaengagement.org/research/objectivity-vs-commentary-in-covering-international-conflict/)

### Navigating Election Prep in Battleground Areas: Ne...

October 31, 2024

As Election Day approaches, how are newsrooms tasked with covering contentious races handling the pressure? 10 editors at newsrooms in battleground districts or states to learn more about the opportunities and challenges they face. [Read More](https://mediaengagement.org/research/election-prep-in-battleground-areas/)

[Navigating Election Prep in Battleground Areas: News Editors Share their Strategies](https://mediaengagement.org/research/election-prep-in-battleground-areas/)

### Generative Artificial Intelligence and Elections

October 3, 2024

The Center for Media Engagement investigates GenAI’s role before, during, and after several key global elections in 2024. [Read More](https://mediaengagement.org/research/generative-artificial-intelligence-and-elections/)

[Generative Artificial Intelligence and Elections](https://mediaengagement.org/research/generative-artificial-intelligence-and-elections/)

### Front Porch Forum: Fostering Civic Engagement and ...

August 12, 2024

Public-friendly digital spaces where people feel welcome, make connections, build understanding, and work together can seem elusive. This work builds on our Civic Signals project to investigate how members of Vermont’s Front Porch Forum perceive the platform. [Read More](https://mediaengagement.org/research/front-porch-forum-civic-engagement/)

[Front Porch Forum: Fostering Civic Engagement and Building Community in Vermont](https://mediaengagement.org/research/front-porch-forum-civic-engagement/)

### The State of Science Reporting in Today’s Di...

June 13, 2024

A survey of journalists and scientists to better understand their experiences in the production of science news. [Read More](https://mediaengagement.org/research/journalist-scientist-sciline-survey/)

[The State of Science Reporting in Today’s Digital Media Landscape: A Survey of Journalists and Scientists Who Use SciLine’s Expert Matching Service](https://mediaengagement.org/research/journalist-scientist-sciline-survey/)

### How News Audiences Respond to Journalist Race and ...

May 22, 2024

Exploring how different racial and ethnic groups respond to bylines from journalists who share their race or ethnicity. [Read More](https://mediaengagement.org/research/audience-response-journalist-race-ethnicity-bylines/)

[How News Audiences Respond to Journalist Race and Ethnicity in Bylines](https://mediaengagement.org/research/audience-response-journalist-race-ethnicity-bylines/)

### Platform Research Ethics for Academic Research

April 18, 2024

There’s been a lot of research on digital platforms. But how do we know these studies were conducted ethically? And what does it mean to conduct ethical research? We examine the state of current platform studies ethics. [Read More](https://mediaengagement.org/research/platform-research-ethics/)

[Platform Research Ethics for Academic Research](https://mediaengagement.org/research/platform-research-ethics/)

Quiz Creator

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Our research shows that online quizzes are enjoyable, help people learn, and encourage people to spend more time on a web page. Using our quiz creator, you can make interactive, embeddable quizzes that are proven to increase engagement online. Get started to add a quiz to your site in three easy steps.

[Make Your Own Quiz](https://mediaengagement.org/quiz-creator/)

### Engaging Buttons

It’s easy to click “Like” on a heartwarming story about a local hero. But what about a fair, but counter-attitudinal, post in a comment section? Our research shows that people are more likely to click “Respect” than “Like” in comment sections, and are significantly more likely to click “Respect” when the view expressed differs from their own.

[Read the study](https://mediaengagement.org/research/engagement-buttons/)

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