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Search
[](/news/draftkings-sings-along-gambler-responsible-gaming/742524/)
Courtesy of DraftKings
[DraftKings sings along to âThe Gamblerâ in responsible gaming push](/news/draftkings-sings-along-gambler-responsible-gaming/742524/)
=====================================================================================================================================
The gambling companyâs multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and the PGA Tour. [Read more â](/news/draftkings-sings-along-gambler-responsible-gaming/742524/)
Top stories
-----------
1. Q&A
### [How the National Womenâs Soccer League embraces its challenger brand DNA](/news/nwsl-national-womens-soccer-league-embracing-challenger-brand-dna/742447/)
2. ### [The future of retail media networks: Hereâs what the numbers say](/news/the-future-retail-media-networks-heres-what-the-numbers-say/742455/)
3. ### [Buffalo Wild Wings riffs on infomercial tropes for March Madness](/news/buffalo-wild-wings-infomercial-march-madness/742338/)
4. ### [Marketing leaders share how consumer backlash strengthened their brands](/news/marketing-leaders-how-consumer-backlash-strengthened-brands/742348/)
5. ### [Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches](/news/capri-sun-glow-in-the-dark-moon-punch-pouches-snap/742432/)
The Latest
----------
* [](/news/morgan-stanley-cmo-brand-purpose-sports-players-championship/742298/)
Permission granted by Morgan Stanley
Q&A
### [Morgan Stanleyâs CMO on bringing brand purpose to life through sports](/news/morgan-stanley-cmo-brand-purpose-sports-players-championship/742298/)
The exec details a deal with basketball league Unrivaled and shares lessons learned from the brandâs 10 years at the PGAâs Players Championship.
[Brand Strategy](/topic/brand-strategy/)
* [](/news/estee-lauder-generative-ai-adobe-integration/742129/)
Courtesy of Adobe
### [Estée Lauder continues generative AI push with Adobe integration](/news/estee-lauder-generative-ai-adobe-integration/742129/)
The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.
[Brand Strategy](/topic/brand-strategy/)
* [](/news/how-state-farm-pivoted-super-bowl-ad-march-madness/741813/)
Courtesy of State Farm
Q&A
### [How State Farm pivoted its Super Bowl ad to March Madness and beyond](/news/how-state-farm-pivoted-super-bowl-ad-march-madness/741813/)
The insurer and agency Highdive developed a Batman-powered campaign that was originally meant to kick off during the big game.
[Brand Strategy](/topic/brand-strategy/)
* [](/news/cmo-role-paves-path-bigger-leadership-appointments-spencer-stuart/742273/)
PeopleImages via Getty Images
### [CMO role paves path to bigger leadership appointments: Spencer Stuart](/news/cmo-role-paves-path-bigger-leadership-appointments-spencer-stuart/742273/)
Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a different brand.
[Data/Analytics](/topic/analytics/)
* [](/news/tiktok-ad-revenue-could-top-30-billion-ban-us/742056/)
Anna Moneymaker / Staff via Getty Images
### [TikTok ad revenue could top $32B â if it doesnât lose its biggest market](/news/tiktok-ad-revenue-could-top-30-billion-ban-us/742056/)
Nearly $12 billion of the appâs ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.
[Social Media](/topic/Social-media-marketing/)
* [](/news/instagram-reels-tips-3-minutes-unfiltered-nyc/742335/)
Retrieved from [Instagram](https://www.threads.net/@creators/post/DG1h-3avUgq) on March 06, 2025
### [Sociable: How to maximize Reels success, according to Instagram](/news/instagram-reels-tips-3-minutes-unfiltered-nyc/742335/)
Some tips for your Reels, including why you should be posting longer content.
[Mobile](/topic/mobile-marketing/)
* [](/news/rare-beauty-cmo-winning-gen-z-community-marketing/742067/)
Courtesy of Fred & Farid Los Angeles
### [Rare Beauty CMO on winning Gen Z through community-oriented marketing](/news/rare-beauty-cmo-winning-gen-z-community-marketing/742067/)
The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.
[Brand Strategy](/topic/brand-strategy/)
* [](/news/cult-brands-crocs-southwest-influencer-marketing-evolving/741979/)
Permission granted by Crocs, Inc.
### [How cult brands like Crocs, Southwest see influencer marketing evolving](/news/cult-brands-crocs-southwest-influencer-marketing-evolving/741979/)
Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.Â
[Brand Strategy](/topic/brand-strategy/)
* [](/news/what-coca-cola-learned-generative-ai/741709/)
Retrieved from [Coca-Cola](https://www.youtube.com/watch?v=JmdeavxkPAw) on March 05, 2025
Q&A
### [What Coca-Cola has learned on its generative AI journey so far](/news/what-coca-cola-learned-generative-ai/741709/)
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.
[Brand Strategy](/topic/brand-strategy/)
* [](/news/clorox-tests-emotional-response-cleaning-brand-platform/742065/)
Retrieved from [YouTube](https://www.youtube.com/watch?v=I2Xdtpjfpr4) on March 10, 2025
### [Clorox tests emotional response to cleaning for new brand platform](/news/clorox-tests-emotional-response-cleaning-brand-platform/742065/)
Consumersâ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.
[Brand Strategy](/topic/brand-strategy/)
* [](/news/amazon-ctv-dominance-complete-tv-ad-solution/741978/)
Courtesy of Amazon
### [Amazon shores up stronger CTV position with Complete TV solution](/news/amazon-ctv-dominance-complete-tv-ad-solution/741978/)
The new tool utilizes Amazonâs real-time data insights to maximize a campaignâs reach and frequency across linear and streaming channels.
[Video](/topic/Video-marketing/)
* [](/news/campaign-trail-hollywood-stunt-pros-oscars-ad/741647/)
Permission granted by Vincent Peone
Column
### [Campaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt](/news/campaign-trail-hollywood-stunt-pros-oscars-ad/741647/)
Samsung, LâOrĂ©al and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort.
[Brand Strategy](/topic/brand-strategy/)
* [](/news/priceline-young-travelers-stop-dreamscrolling-latest-ads/741997/)
Courtesy of Priceline
### [Priceline tells Gen Z travelers to stop âdreamscrollingâ in new ads](/news/priceline-young-travelers-stop-dreamscrolling-latest-ads/741997/)
The travel siteâs campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.Â
[Brand Strategy](/topic/brand-strategy/)
* [](/news/nwsl-podcast-alex-cooper-unwell-hydration-beverage-sponsor/741885/)
Courtesy of NWSL
### [NWSL lands podcast star Alex Cooperâs Unwell Hydration as sponsor](/news/nwsl-podcast-alex-cooper-unwell-hydration-beverage-sponsor/741885/)
The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the women's soccer league.
[Brand Strategy](/topic/brand-strategy/)
* [](/news/publicis-acquires-lotame-fortify-data-driven-marketing/741739/)
luza studios via Getty Images
### [Publicis acquires Lotame to fortify data-driven marketing position](/news/publicis-acquires-lotame-fortify-data-driven-marketing/741739/)
The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.
[Agencies](/topic/agencies/)
* [](/news/papa-johns-pizza-meet-the-makers-tv-social-ads/741669/)
Courtesy of Papa Johns
### [Papa Johns invites pizza fans to âMeet the Makersâ for TV, social ads](/news/papa-johns-pizza-meet-the-makers-tv-social-ads/741669/)
Handled by the Martin Agency, the chainâs first work under CMOÂ Jenna Bromberg includes tie-ups with food influencers and real team members.
[Brand Strategy](/topic/brand-strategy/)
* [](/news/twitch-expands-sponsorship-revenue-opportunities-streamers/741692/)
Courtesy of Twitch
### [Twitch simplifies sponsorship, revenue opportunities for streamers](/news/twitch-expands-sponsorship-revenue-opportunities-streamers/741692/)
A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from their dashboards.
[Mobile](/topic/mobile-marketing/)
* [](/news/target-digital-ad-unit-delivers-2b-in-value-embattled-retailer/741616/)
Scott Olson via Getty Images
### [Targetâs digital ad unit delivers $2B in value for embattled retailer](/news/target-digital-ad-unit-delivers-2b-in-value-embattled-retailer/741616/)
Advertisers have flocked to Roundel due to offerings like sponsored product ads placed on Targetâs app and website, which saw 35% growth last year.
[Data/Analytics](/topic/analytics/)
* [](/news/bombay-sapphire-rebecca-black-dj-set-gin-campaign/741241/)
Courtesy of Bombay Sapphire
### [Why Bombay Sapphire is using DJ sets and office happy hours to push gin](/news/bombay-sapphire-rebecca-black-dj-set-gin-campaign/741241/)
In the latest iteration of âTastes Like Itâs Friday,â lifestyle creators will be tasked with breaking down misconceptions about gin.
[Brand Strategy](/topic/brand-strategy/)
* [](/news/walmart-connect-display-ad-api-retail-media/741461/)
Courtesy of Walmart
### [How Walmart Connect is growing the âconnective tissueâ of retail media](/news/walmart-connect-display-ad-api-retail-media/741461/)
The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.
[Video](/topic/Video-marketing/)
* [](/news/portillos-perks-loyalty-apple-google-digital-wallet/741778/)
Courtesy of Portillo's
### [Portilloâs launches loyalty without an app](/news/portillos-perks-loyalty-apple-google-digital-wallet/741778/)
The hot dog chain hopes its loyalty program, based in digital wallets, can offer personalized options for guests and businesses without causing app fatigue.
[Mobile](/topic/mobile-marketing/)
* [](/news/modelo-college-basketball-championship-campaign-media-spend/741582/)
Courtesy of Modelo
### [Modeloâs college basketball ad spend jumps 48% as championship fever hits](/news/modelo-college-basketball-championship-campaign-media-spend/741582/)
The brand looks to its ongoing âMark of a Fighterâ campaign to continue driving growth after becoming the top-selling U.S. beer in 2023.
[Brand Strategy](/topic/brand-strategy/)
* [](/news/saucony-celebrates-running-culture-global-ads/741420/)
Courtesy of Saucony
### [Saucony celebrates intersection of running and culture for global ads](/news/saucony-celebrates-running-culture-global-ads/741420/)
âRun as Oneâ showcases the sense of connection captured when individuals run together and includes events like coffee shop residencies.
[Brand Strategy](/topic/brand-strategy/)
* [](/news/oscars-unites-advertisers-multibrand-ode-stunt-work/741500/)
Permission granted by Disney Advertising
### [5 Oscars advertisers unite for multi-ad ode to stunt work](/news/oscars-unites-advertisers-multibrand-ode-stunt-work/741500/)
The largest such ad stunt in the award showâs history was shot in Los Angeles following wildfires that have devastated the film industry.Â
[Brand Strategy](/topic/brand-strategy/)
* [](/news/rga-indie-ipg-truelink-pivot-gen-ai-consolidation/741350/)
Courtesy of R/GA
### [R/GA goes indie, pivots to ânew ageâ marked by AI, consolidation](/news/rga-indie-ipg-truelink-pivot-gen-ai-consolidation/741350/)
IPG sold the shop to private equity firm Truelink, which will spend at least $50 million to support investment in generative artificial intelligence.
[Agencies](/topic/agencies/)
[More stories](?page=2)
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### Most Popular
1. [](/news/estee-lauder-generative-ai-adobe-integration/742129/)
[Estée Lauder continues generative AI push with Adobe integration](/news/estee-lauder-generative-ai-adobe-integration/742129/)
2. [](/news/marketing-leaders-how-consumer-backlash-strengthened-brands/742348/)
[Marketing leaders share how consumer backlash strengthened their brands](/news/marketing-leaders-how-consumer-backlash-strengthened-brands/742348/)
3. [](/news/capri-sun-glow-in-the-dark-moon-punch-pouches-snap/742432/)
[Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches](/news/capri-sun-glow-in-the-dark-moon-punch-pouches-snap/742432/)
4. [](/news/cult-brands-crocs-southwest-influencer-marketing-evolving/741979/)
[How cult brands like Crocs, Southwest see influencer marketing evolving](/news/cult-brands-crocs-southwest-influencer-marketing-evolving/741979/)
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### What We're Reading
* Digiday [Trumpâs topsy-turvy tariffs have marketers uncertain and on edge](https://digiday.com/marketing/trumps-topsy-turvy-tariffs-have-marketers-uncertain-and-on-edge/)
* Ad Age [Omnicom-IPG deal gets FTC second request for information](https://adage.com/article/agency-news/omnicom-ipg-deal-gets-ftc-second-request-information/2605466)
* The Wall Street Journal [Netflix Chases Its MrBeast Moment](https://www.wsj.com/business/media/netflix-chases-its-mrbeast-moment-d87d3917)
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