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[](/news/draftkings-sings-along-gambler-responsible-gaming/742524/)

Courtesy of DraftKings

[DraftKings sings along to ‘The Gambler’ in responsible gaming push](/news/draftkings-sings-along-gambler-responsible-gaming/742524/)

=====================================================================================================================================

The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and the PGA Tour. [Read more ➔](/news/draftkings-sings-along-gambler-responsible-gaming/742524/)

Top stories

-----------

1.  Q&A

    ### [How the National Women’s Soccer League embraces its challenger brand DNA](/news/nwsl-national-womens-soccer-league-embracing-challenger-brand-dna/742447/)

2.  ### [The future of retail media networks: Here’s what the numbers say](/news/the-future-retail-media-networks-heres-what-the-numbers-say/742455/)

3.  ### [Buffalo Wild Wings riffs on infomercial tropes for March Madness](/news/buffalo-wild-wings-infomercial-march-madness/742338/)

4.  ### [Marketing leaders share how consumer backlash strengthened their brands](/news/marketing-leaders-how-consumer-backlash-strengthened-brands/742348/)

5.  ### [Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches](/news/capri-sun-glow-in-the-dark-moon-punch-pouches-snap/742432/)

The Latest

----------

*   [](/news/morgan-stanley-cmo-brand-purpose-sports-players-championship/742298/)

    Permission granted by Morgan Stanley

    Q&A

    ### [Morgan Stanley’s CMO on bringing brand purpose to life through sports](/news/morgan-stanley-cmo-brand-purpose-sports-players-championship/742298/)

    The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/estee-lauder-generative-ai-adobe-integration/742129/)

    Courtesy of Adobe

    ### [Estée Lauder continues generative AI push with Adobe integration](/news/estee-lauder-generative-ai-adobe-integration/742129/)

    The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/how-state-farm-pivoted-super-bowl-ad-march-madness/741813/)

    Courtesy of State Farm

    Q&A

    ### [How State Farm pivoted its Super Bowl ad to March Madness and beyond](/news/how-state-farm-pivoted-super-bowl-ad-march-madness/741813/)

    The insurer and agency Highdive developed a Batman-powered campaign that was originally meant to kick off during the big game.

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/cmo-role-paves-path-bigger-leadership-appointments-spencer-stuart/742273/)

    PeopleImages via Getty Images

    ### [CMO role paves path to bigger leadership appointments: Spencer Stuart](/news/cmo-role-paves-path-bigger-leadership-appointments-spencer-stuart/742273/)

    Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a different brand.

    [Data/Analytics](/topic/analytics/)

*   [](/news/tiktok-ad-revenue-could-top-30-billion-ban-us/742056/)

    Anna Moneymaker / Staff via Getty Images

    ### [TikTok ad revenue could top $32B — if it doesn’t lose its biggest market](/news/tiktok-ad-revenue-could-top-30-billion-ban-us/742056/)

    Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

    [Social Media](/topic/Social-media-marketing/)

*   [](/news/instagram-reels-tips-3-minutes-unfiltered-nyc/742335/)

    Retrieved from [Instagram](https://www.threads.net/@creators/post/DG1h-3avUgq) on March 06, 2025

    ### [Sociable: How to maximize Reels success, according to Instagram](/news/instagram-reels-tips-3-minutes-unfiltered-nyc/742335/)

    Some tips for your Reels, including why you should be posting longer content.

    [Mobile](/topic/mobile-marketing/)

*   [](/news/rare-beauty-cmo-winning-gen-z-community-marketing/742067/)

    Courtesy of Fred & Farid Los Angeles

    ### [Rare Beauty CMO on winning Gen Z through community-oriented marketing](/news/rare-beauty-cmo-winning-gen-z-community-marketing/742067/)

    The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/cult-brands-crocs-southwest-influencer-marketing-evolving/741979/)

    Permission granted by Crocs, Inc.

    ### [How cult brands like Crocs, Southwest see influencer marketing evolving](/news/cult-brands-crocs-southwest-influencer-marketing-evolving/741979/)

    Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers. 

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/what-coca-cola-learned-generative-ai/741709/)

    Retrieved from [Coca-Cola](https://www.youtube.com/watch?v=JmdeavxkPAw) on March 05, 2025

    Q&A

    ### [What Coca-Cola has learned on its generative AI journey so far](/news/what-coca-cola-learned-generative-ai/741709/)

    Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/clorox-tests-emotional-response-cleaning-brand-platform/742065/)

    Retrieved from [YouTube](https://www.youtube.com/watch?v=I2Xdtpjfpr4) on March 10, 2025

    ### [Clorox tests emotional response to cleaning for new brand platform](/news/clorox-tests-emotional-response-cleaning-brand-platform/742065/)

    Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/amazon-ctv-dominance-complete-tv-ad-solution/741978/)

    Courtesy of Amazon

    ### [Amazon shores up stronger CTV position with Complete TV solution](/news/amazon-ctv-dominance-complete-tv-ad-solution/741978/)

    The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.

    [Video](/topic/Video-marketing/)

*   [](/news/campaign-trail-hollywood-stunt-pros-oscars-ad/741647/)

    Permission granted by Vincent Peone

    Column

    ### [Campaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt](/news/campaign-trail-hollywood-stunt-pros-oscars-ad/741647/)

    Samsung, L’OrĂ©al and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort.

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/priceline-young-travelers-stop-dreamscrolling-latest-ads/741997/)

    Courtesy of Priceline

    ### [Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads](/news/priceline-young-travelers-stop-dreamscrolling-latest-ads/741997/)

    The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips. 

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/nwsl-podcast-alex-cooper-unwell-hydration-beverage-sponsor/741885/)

    Courtesy of NWSL

    ### [NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor](/news/nwsl-podcast-alex-cooper-unwell-hydration-beverage-sponsor/741885/)

    The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the women's soccer league.

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/publicis-acquires-lotame-fortify-data-driven-marketing/741739/)

    luza studios via Getty Images

    ### [Publicis acquires Lotame to fortify data-driven marketing position](/news/publicis-acquires-lotame-fortify-data-driven-marketing/741739/)

    The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.

    [Agencies](/topic/agencies/)

*   [](/news/papa-johns-pizza-meet-the-makers-tv-social-ads/741669/)

    Courtesy of Papa Johns

    ### [Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads](/news/papa-johns-pizza-meet-the-makers-tv-social-ads/741669/)

    Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/twitch-expands-sponsorship-revenue-opportunities-streamers/741692/)

    Courtesy of Twitch

    ### [Twitch simplifies sponsorship, revenue opportunities for streamers](/news/twitch-expands-sponsorship-revenue-opportunities-streamers/741692/)

    A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from their dashboards.

    [Mobile](/topic/mobile-marketing/)

*   [](/news/target-digital-ad-unit-delivers-2b-in-value-embattled-retailer/741616/)

    Scott Olson via Getty Images

    ### [Target’s digital ad unit delivers $2B in value for embattled retailer](/news/target-digital-ad-unit-delivers-2b-in-value-embattled-retailer/741616/)

    Advertisers have flocked to Roundel due to offerings like sponsored product ads placed on Target’s app and website, which saw 35% growth last year.

    [Data/Analytics](/topic/analytics/)

*   [](/news/bombay-sapphire-rebecca-black-dj-set-gin-campaign/741241/)

    Courtesy of Bombay Sapphire

    ### [Why Bombay Sapphire is using DJ sets and office happy hours to push gin](/news/bombay-sapphire-rebecca-black-dj-set-gin-campaign/741241/)

    In the latest iteration of “Tastes Like It’s Friday,” lifestyle creators will be tasked with breaking down misconceptions about gin.

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/walmart-connect-display-ad-api-retail-media/741461/)

    Courtesy of Walmart

    ### [How Walmart Connect is growing the ‘connective tissue’ of retail media](/news/walmart-connect-display-ad-api-retail-media/741461/)

    The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.

    [Video](/topic/Video-marketing/)

*   [](/news/portillos-perks-loyalty-apple-google-digital-wallet/741778/)

    Courtesy of Portillo's

    ### [Portillo’s launches loyalty without an app](/news/portillos-perks-loyalty-apple-google-digital-wallet/741778/)

    The hot dog chain hopes its loyalty program, based in digital wallets, can offer personalized options for guests and businesses without causing app fatigue.

    [Mobile](/topic/mobile-marketing/)

*   [](/news/modelo-college-basketball-championship-campaign-media-spend/741582/)

    Courtesy of Modelo

    ### [Modelo’s college basketball ad spend jumps 48% as championship fever hits](/news/modelo-college-basketball-championship-campaign-media-spend/741582/)

    The brand looks to its ongoing “Mark of a Fighter” campaign to continue driving growth after becoming the top-selling U.S. beer in 2023.

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/saucony-celebrates-running-culture-global-ads/741420/)

    Courtesy of Saucony

    ### [Saucony celebrates intersection of running and culture for global ads](/news/saucony-celebrates-running-culture-global-ads/741420/)

    “Run as One” showcases the sense of connection captured when individuals run together and includes events like coffee shop residencies.

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/oscars-unites-advertisers-multibrand-ode-stunt-work/741500/)

    Permission granted by Disney Advertising

    ### [5 Oscars advertisers unite for multi-ad ode to stunt work](/news/oscars-unites-advertisers-multibrand-ode-stunt-work/741500/)

    The largest such ad stunt in the award show’s history was shot in Los Angeles following wildfires that have devastated the film industry. 

    [Brand Strategy](/topic/brand-strategy/)

*   [](/news/rga-indie-ipg-truelink-pivot-gen-ai-consolidation/741350/)

    Courtesy of R/GA

    ### [R/GA goes indie, pivots to ‘new age’ marked by AI, consolidation](/news/rga-indie-ipg-truelink-pivot-gen-ai-consolidation/741350/)

    IPG sold the shop to private equity firm Truelink, which will spend at least $50 million to support investment in generative artificial intelligence.

    [Agencies](/topic/agencies/)

[More stories](?page=2)

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### Most Popular

1.  [](/news/estee-lauder-generative-ai-adobe-integration/742129/)

    [Estée Lauder continues generative AI push with Adobe integration](/news/estee-lauder-generative-ai-adobe-integration/742129/)

2.  [](/news/marketing-leaders-how-consumer-backlash-strengthened-brands/742348/)

    [Marketing leaders share how consumer backlash strengthened their brands](/news/marketing-leaders-how-consumer-backlash-strengthened-brands/742348/)

3.  [](/news/capri-sun-glow-in-the-dark-moon-punch-pouches-snap/742432/)

    [Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches](/news/capri-sun-glow-in-the-dark-moon-punch-pouches-snap/742432/)

4.  [](/news/cult-brands-crocs-southwest-influencer-marketing-evolving/741979/)

    [How cult brands like Crocs, Southwest see influencer marketing evolving](/news/cult-brands-crocs-southwest-influencer-marketing-evolving/741979/)

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### What We're Reading

*   Digiday [Trump’s topsy-turvy tariffs have marketers uncertain and on edge](https://digiday.com/marketing/trumps-topsy-turvy-tariffs-have-marketers-uncertain-and-on-edge/)

*   Ad Age [Omnicom-IPG deal gets FTC second request for information](https://adage.com/article/agency-news/omnicom-ipg-deal-gets-ftc-second-request-information/2605466)

*   The Wall Street Journal [Netflix Chases Its MrBeast Moment](https://www.wsj.com/business/media/netflix-chases-its-mrbeast-moment-d87d3917)

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