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Influencers, brands, and social media managers updating their Later Link in Bio webpage to turn followers into customers
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One link in bio, Endless Possibilities
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Turn followers into customers with Later’s link in bio tool.
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Use link in bio from Later to create a fully customizable link in bio page for your Instagram, TikTok, and Snap profiles.
[Get your free link in bio](https://app.later.com/user/signup/?feature_source=linkin.bio&utm_source=linkin.bio&utm_medium=referral)
What’s a link in bio?
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Link in bio is a mini web page built into your [Instagram](https://later.com/instagram-scheduler/), [TikTok](https://later.com/tiktok-scheduler/), and [Snap](https://later.com/snapchat-scheduler/) profiles—making your content clickable and easier to find.
### Turn followers into customers
Track sales with custom affiliate links for Instagram, TikTok, and Snap.
### Grow your following on every platform
Help followers discover your website, social profiles, and mailing list.
### Manage all your links in one place
With just one link, your followers can find exactly what they're looking for.
### Customize for SEO & appearance
Customize your link in bio page to match your brand and optimize search visibility.
HOW TO CUSTOMIZE LINK IN BIO
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Make your page as unique as you.
Customize with buttons, featured media, scrollable banners, linked posts, and design your page to match your brand aesthetic.
* ### Custom design
Bring your brand to life with custom buttons, backgrounds, text colors, and themes.
* ### Featured banner
Drive traffic to your most important links with a [featured banner](https://later.com/social-media-glossary/featured-banner/) that shows off your top content.
* ### Mailchimp integration
Collect and grow your list of email subscribers and keep your audience in the know.
* ### Custom SEO
Personalize the title tag and meta description of your link in bio page for search engines.
LINK IN BIO FEATURES
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Here’s what you can do with link in bio.
Manage all your links from one easy-to-use platform. Curate, sell, grow, and engage your audience all from one link.
Customer clicks on Foam’s Link in Bio page on Instagram to purchase a lipstick on their website
SET UP LINK IN BIO
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Drive traffic and clicks
Your link in bio page takes visitors beyond your profile to anywhere else on the web. Whether it’s a blog post or product page with your latest offer—you decide where your followers go next.
[Explore plans](https://app.later.com/user/signup/?feature_source=linkin.bio&utm_source=linkin.bio&utm_medium=referral)
Foam uses Link in Bio to add links to Instagram and TikTok posts and tracks performance with Later
MEASURE WHAT MATTERS
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Track every sale
Using Instagram for ecommerce? Later’s link in bio lets you add up to five links on each Instagram, TikTok, or Snap post so you can direct your followers to your website or online shop. Plus, use our custom affiliate links to track every sale.
[Explore plans](https://app.later.com/user/signup/?feature_source=linkin.bio&utm_source=linkin.bio&utm_medium=referral)
Foam claims its custom link in bio URL and customizes its page with its top products
CUSTOMIZE YOUR URL
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One link in bio. Endless possibilities.
Keep your social bios clean and fresh with a customizable link in bio URL. No more copy and paste—manage all your links from [one easy platform](https://later.com/social-media-scheduler/).
[Explore plans](https://app.later.com/user/signup/?feature_source=linkin.bio&utm_source=linkin.bio&utm_medium=referral)
> “Later’s link in bio landing page is a copy of the account’s grid. This is a seamless experience for our users who are looking for more. We use the Link in Bio analytics to send reports back to section editors about what people are clicking through to.”
Brock Cardiner
Editorial Director, HighSnobiety
[Read case studies](https://later.com/case-studies/)
FAQ
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* ### How do I add a link to my TikTok bio?
As long as you have over 1,000 followers on TikTok, you’ll be able to add a customizable link in bio page to your TikTok bio. With link in bio you can link TikTok posts from your feed to specific URLs to drive traffic and increase engagement from TikTok.
* ### Can I use one link in bio link for both Instagram and TikTok?
Yup! You can use the same link in bio link for both your Instagram and TikTok profiles. Your followers will see the posts from the platform that they’re on when they click your bio link and will be able to toggle between your TikTok and Instagram feeds to see even more of your great content.
* ### What’s the difference between link in bio and Instagram shop tags?
With link in bio, you can drive traffic to your website, product pages, blog posts, and more—all through the link in your Instagram bio! Unlike Instagram shop tags, link in bio doesn’t tag posts directly on your Instagram feed. Instead, you get a separate clickable link in bio page that looks like your Instagram feed.
* ### Can I add multiple links in one post?
Linking is available on all Later plans. Single links can be added to all TikTok, Instagram, and Snap posts. Growth and Advanced plans can add up to 5 links per Instagram post.
* ### Do links need to be attached to a post?
Yes. For links to display as a post on your link in bio page, they need to be attached to an Instagram or TikTok post.
If you have previously published posts, you can always add them to your link in bio page through Later.
* ### Will the link in bio page look exactly like my feed?
Your link in bio page will contain any posts tagged with a link—meaning it may not mirror your exact feed if you don’t tag every single post with a link.
* ### What if I don’t use Google Analytics?
No problem. Analytics inside Later will help you measure ROI from Instagram, too. Here’s a look at what you can do with [link in bio analytics](https://help.later.com/hc/en-us/articles/360042743234-Linkin-bio-Analytics).
* ### What kind of profile do I need to use link in bio?
You can use link in bio on any Instagram profile! Yep, that’s right—personal, creator, or business profiles are all eligible for link in bio.
Adding a bio link to TikTok requires a TikTok Business account (not a personal account) with over 1,000 followers.
* ### Will you track the personal data of my link in bio visitors?
Yes! Easily [switch from Linktree to Later’s link in bio tool](https://later.com/linktree-alternative/) by importing your existing Linktree page without having to recreate any existing links. It’s quick and easy–we’ll import your profile, social links, and design!
* ### Can I import my Linktree to link in bio?
Yes! Easily [switch from Linktree to Later’s link in bio tool](https://later.com/linktree-alternative/) by importing your existing Linktree page without having to recreate any existing links. It’s quick and easy—we’ll import your profile, social links, and design!
Get expert advice from real humans at Later
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* ### [Blog](https://later.com/blog/)
All the latest resources to boost your social strategy.
* ### [Marketing Resources](https://later.com/training/)
Free tools to help you find success on social media.
* ### [Help Center](https://help.later.com/)
Search & find answers to your Later questions.
* ### [Community](https://community.later.com/)
Connect, learn, and engage with Later users.
* ### [Beyond Influence Podcast](https://later.com/beyond-influence-podcast/)
The podcast for fans, creators, & brands.
Add a link in bio to your Instagram, TikTok, and Snap.
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Get Later’s link in bio tool for free.
[Claim free link in bio](https://app.later.com/user/signup/?utm_source=linkin.bio&utm_campaign=linkinbio_v15&utm_medium=referral)
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