🏳️Kantar. Shape your brand future

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We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

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*   Necessary 80

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        ](#)[Learn more about this provider](https://www.cognitoforms.com/privacy "CognitoForms's privacy policy")

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        ](#)[Learn more about this provider](https://www.cookiebot.com/goto/privacy-policy/ "Cookiebot's privacy policy")

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        ](#)[Learn more about this provider](https://business.safety.google/privacy/ "Google's privacy policy")

        Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.

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        ](#)[Learn more about this provider](https://www.kantarmedia.com/cookies-policies "Kantar Media's privacy policy")

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        **ARRAffinitySameSite**Used to distribute traffic to the website on several servers in order to optimise response times.

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        ](#)[Learn more about this provider](https://www.linkedin.com/legal/privacy-policy "LinkedIn's privacy policy")

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        ](#)[Learn more about this provider](https://www.salesforce.com/company/privacy/ "Pardot's privacy policy")

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        ](#)[Learn more about this provider](https://www.workday.com/en-se/privacy.html "Workday's privacy policy")

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    Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

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        ](#)[Learn more about this provider](https://www.acast.com/privacy "Acast's privacy policy")

        **AcastLang**This cookie is used to determine the preferred language of the visitor and sets the language accordingly on the website, if possible.

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        ](#)[Learn more about this provider](https://www.amazon.com/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=468496 "Amazon's privacy policy")

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        ](#)[Learn more about this provider](https://anchor.fm/privacy "Anchor FM's privacy policy")

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    *   [Kantar Media

        2

        ](#)[Learn more about this provider](https://www.kantarmedia.com/cookies-policies "Kantar Media's privacy policy")

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        ](#)[Learn more about this provider](https://privacy.qq.com/ "Qq.com's privacy policy")

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        ](#)[Learn more about this provider](https://www.stackadapt.com/privacy "StackAdapt's privacy policy")

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        **Maximum Storage Duration**: 30 days**Type**: HTTP Cookie

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        **Maximum Storage Duration**: 30 days**Type**: HTTP Cookie

    *   [SuperOffice

        1

        ](#)[Learn more about this provider](https://www.superoffice.com/company/privacy/ "SuperOffice's privacy policy")

        **customerLang**Necessary for maintaining language-settings across subpages on the website.

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    *   [Vimeo

        1

        ](#)[Learn more about this provider](https://vimeo.com/privacy "Vimeo's privacy policy")

        **player**Saves the user's preferences when playing embedded videos from Vimeo.

        **Maximum Storage Duration**: 1 year**Type**: HTTP Cookie

    *   [YouTube

        16

        ](#)[Learn more about this provider](https://business.safety.google/privacy/ "YouTube's privacy policy")

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    *   [cdn.sanity.io

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        ](#)

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    *   [wd3.myworkdaycdn.com

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*   Statistics 75

    Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

    *   [Google

        22

        ](#)[Learn more about this provider](https://business.safety.google/privacy/ "Google's privacy policy")

        Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.

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        **\_ga\_# \[x6\]**Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.

        **Maximum Storage Duration**: 2 years**Type**: HTTP Cookie

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        5

        ](#)[Learn more about this provider](https://www.hotjar.com/legal/policies/privacy/ "Hotjar's privacy policy")

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        **Maximum Storage Duration**: Session**Type**: HTTP Cookie

    *   [Hubspot

        4

        ](#)[Learn more about this provider](https://legal.hubspot.com/privacy-policy "Hubspot's privacy policy")

        **\_\_hssc**Identifies if the cookie data needs to be updated in the visitor's browser.

        **Maximum Storage Duration**: 1 day**Type**: HTTP Cookie

        **\_\_hssrc**Used to recognise the visitor's browser upon reentry on the website.

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        **Maximum Storage Duration**: 180 days**Type**: HTTP Cookie

    *   [Kantar Media

        3

        ](#)[Learn more about this provider](https://www.kantarmedia.com/cookies-policies "Kantar Media's privacy policy")

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        ](#)[Learn more about this provider](https://privacy.qq.com/ "Qq.com's privacy policy")

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        **\_qimei\_h38**Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.

        **Maximum Storage Duration**: Persistent**Type**: HTML Local Storage

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        **Maximum Storage Duration**: Persistent**Type**: HTML Local Storage

        **\_qimei\_q36**Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.

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        **\_qimei\_ssid**Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.

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        **\_qimei\_uuid42**Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.

        **Maximum Storage Duration**: Persistent**Type**: HTML Local Storage

    *   [Workday

        1

        ](#)[Learn more about this provider](https://www.workday.com/en-se/privacy.html "Workday's privacy policy")

        **wd-browser-id**Pending

        **Maximum Storage Duration**: Session**Type**: HTTP Cookie

    *   [YouTube

        2

        ](#)[Learn more about this provider](https://business.safety.google/privacy/ "YouTube's privacy policy")

        **VISITOR\_INFO1\_LIVE**Tries to estimate the users' bandwidth on pages with integrated YouTube videos.

        **Maximum Storage Duration**: 180 days**Type**: HTTP Cookie

        **YSC**Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

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    *   [assets.ubembed.com

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        ](#)

        **ub-emb-GUID#**Pending

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    *   [datawrapper.dwcdn.net

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        ](#)

        **#/datawrapper.gif**Used to measure the total number of views of an embedded chart.

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        **#/pixel.gif**Used to measure the total number of views of an embedded chart.

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        ](#)

        **pardot \[x14\]**Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.

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        **what-input**Pending

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    *   [

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        google.com  

        2

        ](#)

        **\_GRECAPTCHA \[x2\]**This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

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    *   [Google

        12

        ](#)[Learn more about this provider](https://business.safety.google/privacy/ "Google's privacy policy")

        Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.

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        **IDE**Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

        **Maximum Storage Duration**: 400 days**Type**: HTTP Cookie

        **receive-cookie-deprecation**Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.

        **Maximum Storage Duration**: 180 days**Type**: HTTP Cookie

        **test\_cookie**Used to check if the user's browser supports cookies.

        **Maximum Storage Duration**: 1 day**Type**: HTTP Cookie

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        **Maximum Storage Duration**: 6 months**Type**: HTTP Cookie

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        **Maximum Storage Duration**: Session**Type**: Pixel Tracker

        **pagead/1p-user-list/#**Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.

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        **\_\_gtm\_referrer**Pending

        **Maximum Storage Duration**: Session**Type**: HTTP Cookie

        **\_gcl\_au \[x3\]**Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

        **Maximum Storage Duration**: 3 months**Type**: HTTP Cookie

    *   [Hubspot

        5

        ](#)[Learn more about this provider](https://legal.hubspot.com/privacy-policy "Hubspot's privacy policy")

        **rc::a**This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

        **Maximum Storage Duration**: Persistent**Type**: HTML Local Storage

        **rc::b**This cookie is used to distinguish between humans and bots.

        **Maximum Storage Duration**: Session**Type**: HTML Local Storage

        **rc::c**This cookie is used to distinguish between humans and bots.

        **Maximum Storage Duration**: Session**Type**: HTML Local Storage

        **rc::f**This cookie is used to distinguish between humans and bots.

        **Maximum Storage Duration**: Persistent**Type**: HTML Local Storage

        **\_\_ptq.gif**Sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.

        **Maximum Storage Duration**: Session**Type**: Pixel Tracker

    *   [Libsyn

        1

        ](#)[Learn more about this provider](https://www.libsyn.com/privacy-policy/ "Libsyn's privacy policy")

        **libsyn-paywall-s**This cookie is used to determine if the visitor has any adblocker software in their browser – this information can be used to make website content inaccessible to visitors if the website is financed with third-party advertisement.

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    *   [LinkedIn

        2

        ](#)[Learn more about this provider](https://www.linkedin.com/legal/privacy-policy "LinkedIn's privacy policy")

        **bcookie**Used by the social networking service, LinkedIn, for tracking the use of embedded services.

        **Maximum Storage Duration**: 1 year**Type**: HTTP Cookie

        **lidc**Used by the social networking service, LinkedIn, for tracking the use of embedded services.

        **Maximum Storage Duration**: 1 day**Type**: HTTP Cookie

    *   [Microsoft

        8

        ](#)[Learn more about this provider](https://privacy.microsoft.com/en-US/privacystatement "Microsoft's privacy policy")

        **\_uetsid**Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

        **Maximum Storage Duration**: Persistent**Type**: HTML Local Storage

        **\_uetsid\_exp**Contains the expiry-date for the cookie with corresponding name.

        **Maximum Storage Duration**: Persistent**Type**: HTML Local Storage

        **\_uetvid**Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

        **Maximum Storage Duration**: Persistent**Type**: HTML Local Storage

        **\_uetvid\_exp**Contains the expiry-date for the cookie with corresponding name.

        **Maximum Storage Duration**: Persistent**Type**: HTML Local Storage

        **MSPTC**This cookie registers data on the visitor. The information is used to optimize advertisement relevance.

        **Maximum Storage Duration**: 1 year**Type**: HTTP Cookie

        **MUID**Pending

        **Maximum Storage Duration**: 1 year**Type**: HTTP Cookie

        **\_uetsid**Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.

        **Maximum Storage Duration**: 1 day**Type**: HTTP Cookie

        **\_uetvid**Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

        **Maximum Storage Duration**: 1 year**Type**: HTTP Cookie

    *   [Pardot

        2

        ](#)[Learn more about this provider](https://www.salesforce.com/company/privacy/ "Pardot's privacy policy")

        **lpv#**Used in context with behavioral tracking by the website. The cookie registers the user’s behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open.

        **Maximum Storage Duration**: 1 day**Type**: HTTP Cookie

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        **Maximum Storage Duration**: 1 day**Type**: HTTP Cookie

    *   [Qq.com

        5

        ](#)[Learn more about this provider](https://privacy.qq.com/ "Qq.com's privacy policy")

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        ](#)[Learn more about this provider](https://www.stackadapt.com/privacy "StackAdapt's privacy policy")

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        ](#)[Learn more about this provider](https://twitter.com/en/privacy "Twitter Inc.'s privacy policy")

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        ](#)[Learn more about this provider](https://vimeo.com/privacy "Vimeo's privacy policy")

        **vuid**Collects data on the user's visits to the website, such as which pages have been read.

        **Maximum Storage Duration**: 2 years**Type**: HTTP Cookie

    *   [YouTube

        19

        ](#)[Learn more about this provider](https://business.safety.google/privacy/ "YouTube's privacy policy")

        **#-# \[x2\]**Used to track user’s interaction with embedded content.

        **Maximum Storage Duration**: Session**Type**: HTML Local Storage

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        **Maximum Storage Duration**: Session**Type**: HTML Local Storage

        **LAST\_RESULT\_ENTRY\_KEY \[x2\]**Used to track user’s interaction with embedded content.

        **Maximum Storage Duration**: Session**Type**: HTTP Cookie

        **nextId \[x2\]**Used to track user’s interaction with embedded content.

        **Maximum Storage Duration**: Session**Type**: HTTP Cookie

        **requests \[x2\]**Used to track user’s interaction with embedded content.

        **Maximum Storage Duration**: Session**Type**: HTTP Cookie

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        **Maximum Storage Duration**: Persistent**Type**: HTML Local Storage

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        **\_\_Secure-ROLLOUT\_TOKEN**Pending

        **Maximum Storage Duration**: 180 days**Type**: HTTP Cookie

        **LogsDatabaseV2:V#||LogsRequestsStore**Used to track user’s interaction with embedded content.

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        **remote\_sid**Necessary for the implementation and functionality of YouTube video-content on the website.

        **Maximum Storage Duration**: Session**Type**: HTTP Cookie

        **ServiceWorkerLogsDatabase#SWHealthLog**Necessary for the implementation and functionality of YouTube video-content on the website.

        **Maximum Storage Duration**: Persistent**Type**: IndexedDB

        **TESTCOOKIESENABLED**Used to track user’s interaction with embedded content.

        **Maximum Storage Duration**: 1 day**Type**: HTTP Cookie

    *   [Zoho

        1

        ](#)[Learn more about this provider](https://www.zoho.com/privacy.html "Zoho's privacy policy")

        **zalb\_#**Pending

        **Maximum Storage Duration**: Session**Type**: HTTP Cookie

    *   [

        content.onclusive.net  

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        12

        ](#)

        **visitor\_id# \[x12\]**Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.

        **Maximum Storage Duration**: 400 days**Type**: HTTP Cookie

    *   [

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        **[email protected]:8030 \[x2\]**Pending

        **Maximum Storage Duration**: 1 day**Type**: HTTP Cookie

    *   [

        stackadapt.com  

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        12

        ](#)

        **sa-user-id \[x4\]**Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

        **Maximum Storage Duration**: Persistent**Type**: HTML Local Storage

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    *   [vm.gtimg.cn

        4

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*   Unclassified 8

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    *   [Amazon

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        ](#)[Learn more about this provider](https://www.amazon.com/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=468496 "Amazon's privacy policy")

        **reduxPersist%3AlocalStorage**Pending

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        ](#)[Learn more about this provider](https://anchor.fm/privacy "Anchor FM's privacy policy")

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        Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.

        **maps/vt**Pending

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        1

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        **unifiedScriptVerified**Pending

        **Maximum Storage Duration**: Session**Type**: HTML Local Storage

    *   [js.zi-scripts.com

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        **\_zitok**Pending

        **Maximum Storage Duration**: 1 year**Type**: HTTP Cookie

[Cross-domain consent\[#BULK\_CONSENT\_DOMAINS\_COUNT#\]](#) \[#BULK\_CONSENT\_TITLE#\]

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Shape your brand future

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From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

=======================

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

=======================

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

=======================

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

=======================

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

=======================

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

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[From data sorting to competitive edge](/north-america/inspiration/ai/from-data-sorting-to-competitive-edge)

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[Revealed: the world’s most valuable brands of 2024](/north-america/inspiration/brands/revealed-the-worlds-most-valuable-brands-of-2024)

Apple revealed as the world's first trillion dollar brand.

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[](/north-america/inspiration/agile-market-research/creative-excellence-at-scale-ai-led-acceleration-with-a-human-touch "Creative excellence at scale AI-led acceleration with a human touch")

[Creative excellence at scale: AI-led acceleration with a human touch](/north-america/inspiration/agile-market-research/creative-excellence-at-scale-ai-led-acceleration-with-a-human-touch "Creative excellence at scale AI-led acceleration with a human touch")

AI and GenAI are enabling creative production and creative effectiveness measurement at unprecedented scale, but need humanity baked into their development and deployment.

[](/north-america/inspiration/advertising-media/move-over-cookies-the-new-north-star-for-advertising-is-consumer-choice "Move over cookies the new north star for advertising is consumer choice")

[Move over cookies, the new North Star for advertising is consumer choice](/north-america/inspiration/advertising-media/move-over-cookies-the-new-north-star-for-advertising-is-consumer-choice "Move over cookies the new north star for advertising is consumer choice")

Empowering people to understand how their data is being used and their privacy is protected, is becoming an industry priority.

[](/north-america/inspiration/brands/diary-of-a-cmo-i-am-a-small-brand-with-big-dreams-how-can-i-grow-faster "Diary of a CMO I am a small brand with big dreams how can I grow faster")

[Diary of a CMO: I am a small brand with big dreams, how can I grow faster?](/north-america/inspiration/brands/diary-of-a-cmo-i-am-a-small-brand-with-big-dreams-how-can-i-grow-faster "Diary of a CMO I am a small brand with big dreams how can I grow faster")

Discover the three-move checkmate to break shoppers’ habits.

[](/north-america/inspiration/advertising-media/time-to-get-serious-about-humor-in-advertising "Time to get serious about humor in advertising")

[Time to get serious about humor in advertising](/north-america/inspiration/advertising-media/time-to-get-serious-about-humor-in-advertising "Time to get serious about humor in advertising")

Humor in ads has declined over the last 20 years, despite its proven effectiveness.

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