insiderintelligence.com

[Newsletter sign-up Envelope](https://www.emarketer.com/newsletters)

Does my company subscribe?

Contact Sales:Phone[1-800-405-0844](tel:1-800-405-0844)

[EMARKETER](https://www.emarketer.com)

ProductsEvents & ResourcesTopics[Articles](https://www.emarketer.com/articles)[Pricing](https://www.emarketer.com/pricing)About

Search

[Log inLogin](https://subscriptions.emarketer.com)

Become a Client

[Become a Client](https://www.emarketer.com/become-a-client/)[Get a Demo](https://www.emarketer.com/learn-more/#get-demo)[Pricing](https://www.emarketer.com/pricing/#get-quote)

Calendar

ProductsEvents & ResourcesTopics[Articles](https://www.emarketer.com/articles)[Pricing](https://www.emarketer.com/pricing)About

Products

========

[See All Solutions →](https://www.emarketer.com/solutions)

[By Product](#)[EMARKETER PRO+](https://www.emarketer.com/products/pro-plus/)[Analyst Access Program](https://www.emarketer.com/products/analyst-access/)

[By Use Case](#)[Determine Market Sizing](https://www.emarketer.com/use-case/determine-market-sizing/)[Develop Strategies](https://www.emarketer.com/use-case/develop-media-commerce-strategies/)[Allocate Budget](https://www.emarketer.com/use-case/allocate-budget/)[Benchmark Performance](https://www.emarketer.com/use-case/benchmark-marketing-commerce-performance/)[Win New Business](https://www.emarketer.com/use-case/win-new-business/)[Develop Go-to-Market Strategy](https://www.emarketer.com/use-case/develop-go-to-market-strategy/)[Stay Informed](https://www.emarketer.com/use-case/stay-informed/)[Thought Leadership](https://www.emarketer.com/use-case/thought-leadership/)

[Advertising & Sponsorship](#)

Boost your brand and generate demand with media programs.

[Learn More →](https://www.emarketer.com/advertise/)

Events & Resources

==================

[Learning Center](#)

Read through guides, explore resource hubs, and sample our coverage.

[Learn More →](https://www.emarketer.com/learningcenter/guides/)

[Events](#)

Register for an upcoming webinar and track which industry events our analysts attend.

[Learn More →](https://www.emarketer.com/events/)

[Podcasts](#)

Listen to our podcast, Behind the Numbers for the latest news and insights.

[Learn More →](https://www.emarketer.com/articles/topics/emarketer-podcast/)

Topics

======

[See All Topics →](https://www.emarketer.com/topics/)

[Advertising & Marketing](https://www.emarketer.com/coverage/emarketer/)[Social Media](https://www.emarketer.com/topics/topic/social-media)[Content Marketing](https://www.emarketer.com/topics/topic/content-marketing)[Email Marketing](https://www.emarketer.com/topics/topic/email-marketing)[Video](https://www.emarketer.com/topics/topic/video)[Browse All →](https://www.emarketer.com/topics/industry/advertising-marketing)

[Ecommerce & Retail](https://www.emarketer.com/coverage/ecommerce-retail/)[Ecommerce Sales](https://www.emarketer.com/topics/industry/ecommerce-sales)[Mcommerce](https://www.emarketer.com/topics/industry/mcommerce)[Retail Sales](https://www.emarketer.com/topics/industry/retail-sales)[Social Commerce](https://www.emarketer.com/topics/industry/social-commerce)[Browse All →](https://www.emarketer.com/topics/industry/ecommerce-retail)

[Financial Services](https://www.emarketer.com/coverage/financial-services/)[Banking](https://www.emarketer.com/topics/industry/banking)[Payments](https://www.emarketer.com/topics/industry/payments)[Fintech](https://www.emarketer.com/topics/industry/financial-services)[Wealth Management](https://www.emarketer.com/topics/industry/wealth-asset-management)[Browse All →](https://www.emarketer.com/topics/industry/financial-services)

[Geographies](#)[Asia-Pacific](https://www.emarketer.com/search/?hierarchicalMenu%5Bgeographies.lvl0%5D=Asia-Pacific)[Central & Eastern Europe](https://www.emarketer.com/search/?hierarchicalMenu%5Bgeographies.lvl0%5D=Europe%20%3E%20Central%20%26%20Eastern%20Europe)[Latin America](https://www.emarketer.com/search/?hierarchicalMenu%5Bgeographies.lvl0%5D=Latin%20America)[Middle East & Africa](https://www.emarketer.com/search/?hierarchicalMenu%5Bgeographies.lvl0%5D=Middle%20East%20%26%20Africa)[North America](https://www.emarketer.com/search/?hierarchicalMenu%5Bgeographies.lvl0%5D=North%20America)[Western Europe](https://www.emarketer.com/search/?hierarchicalMenu%5Bgeographies.lvl0%5D=Europe%20%3E%20Western%20Europe)

[Health](https://www.emarketer.com/coverage/health/)[Value-Based Care](https://www.emarketer.com/content/the-healthcare-interoperability-report)[Digital Therapeutics](https://www.emarketer.com/content/digital-therapeutics-report)[Telehealth](https://www.emarketer.com/topics/industry/telehealth)[Online Pharmacy](https://www.emarketer.com/content/amazon-delivers-healthcare)[Browse All →](https://www.emarketer.com/topics/industry/health)

[Technology](https://www.emarketer.com/coverage/technology/)[Connected Devices](https://www.emarketer.com/topics/industry/smart-speakers-voice-assistants)[5G](https://www.emarketer.com/topics/industry/5g)[Artificial Intelligence (AI)](https://www.emarketer.com/topics/industry/artificial-intelligence-ai)[Browse All →](https://www.emarketer.com/topics/industry/technology)

[More Industries](#)[Real Estate](https://www.emarketer.com/topics/industry/real-estate)[Customer Experience](https://www.emarketer.com/topics/topic/customer-experience)[B2B](https://www.emarketer.com/topics/industry/b2b)[Travel](https://www.emarketer.com/topics/industry/travel)[Small Business (SMB)](https://www.emarketer.com/topics/industry/small-business-smb)[Browse All →](https://www.emarketer.com/topics#more%20industries_refid)

### Latest Articles

[Explore our Research →](https://www.emarketer.com/products/reports/)

[

#### Majority of media agency professionals plan to increase CTV spending

Article |

 Mar 14, 2025

](https://www.emarketer.com/content/majority-of-media-agency-professionals-plan-increase-ctv-spending)[

#### Teens’ ad preferences, consumers stay quiet about negative experiences, and other key stats from this week

Article |

 Mar 14, 2025

](https://www.emarketer.com/content/teens--ad-preferences--consumers-stay-quiet-about-negative-experiences--other-key-stats-this-week)[

#### Advertisers adjust their budgets to capitalize on retail media

Article |

 Mar 13, 2025

](https://www.emarketer.com/content/advertisers-adjust-their-budgets-capitalize-on-retail-media)[

#### How retailers can communicate with customers about tariffs: 7 key insights

Article |

 Mar 13, 2025

](https://www.emarketer.com/content/how-retailers-communicate-with-customers-about-tariffs-key-insights)[

#### How to differentiate creators and influencers—and why it matters

Article |

 Mar 13, 2025

](https://www.emarketer.com/content/how-differentiate-creators-influencers-and-why-matters)[

#### Big Tech players reassert importance of nuclear energy

Article |

 Mar 13, 2025

](https://www.emarketer.com/content/big-tech-players-reassert-importance-of-nuclear-energy)[

#### Noom expands into hormone replacement therapy

Article |

 Mar 13, 2025

](https://www.emarketer.com/content/noom-expands-hormone-replacement-therapy)[

#### Consumer trust in public health institutions eroded as a result of the COVID-19 pandemic

Article |

 Mar 13, 2025

](https://www.emarketer.com/content/consumer-trust-public-health-institutions-eroded-result-of-covid-19-pandemic)[

#### Nutritional supplements may get a boost from new Trump team

Article |

 Mar 13, 2025

](https://www.emarketer.com/content/nutritional-supplements-may-boost-new-trump-team)[

#### Roblox’s child safety challenge: Protecting millions at scale

Article |

 Mar 13, 2025

](https://www.emarketer.com/content/roblox-s-child-safety-challenge--protecting-millions-scale)[Browse All →](https://www.emarketer.com/articles)

About

=====

[Our Story](#)

Learn more about our mission and how EMARKETER came to be.

[Learn More →](https://www.emarketer.com/about/)

[Our Clients](#)

Key decision-makers share why they find EMARKETER so critical.

[Learn More →](https://www.emarketer.com/clients/)

[Our People](#)

Take a look into our corporate culture and view our open roles.

[Join the Team →](https://www.emarketer.com/careers/)

[Our Methodology](#)

Rigorous proprietary data vetting strips biases and produces superior insights.

[Learn More →](https://www.emarketer.com/company/#methodology)

[Newsroom](#)

See our latest press releases, news articles or download our press kit.

[Learn More →](https://www.emarketer.com/newsroom/)

[Contact Us](#)

Speak to a member of our team to learn more about EMARKETER.

[Contact Us →](https://www.emarketer.com/contact/)

Open Menu

Menu

Close Menu

Close

[EMARKETER](https://www.emarketer.com)

[Search](https://www.emarketer.com/search/)

Smarter Insights, Faster Decisions.

===================================

EMARKETER provides the gold standard for media, advertising, and commerce data with thousands of ready-made forecasts, charts, and reports.

Get to decision-making faster with access to exclusive data sets, expert insights, interactive forecasts – **and now AI Search**: a faster, smarter way to navigate and contextualize EMARKETER research.

[Learn More](https://www.emarketer.com/products/ai-search/?itm_source=homepage_hero/) [Schedule a Demo](https://www.emarketer.com/products/ai-search#schedule)

Latest Research

---------------

Unlock insights and trends about your target audiences with research built on vetted and transparently sourced data put through our proprietary research methodology.

Arrow

[](https://www.emarketer.com/content/majority-of-media-agency-professionals-plan-increase-ctv-spending)[

##### Majority of media agency professionals plan to increase CTV spending

](https://www.emarketer.com/content/majority-of-media-agency-professionals-plan-increase-ctv-spending)

[Article](https://www.emarketer.com/articles)

March 14, 2025

[](https://www.emarketer.com/content/advertisers-adjust-their-budgets-capitalize-on-retail-media)[

##### Advertisers adjust their budgets to capitalize on retail media

](https://www.emarketer.com/content/advertisers-adjust-their-budgets-capitalize-on-retail-media)

[Article](https://www.emarketer.com/articles)

March 13, 2025

[

EMARKETER

](https://www.emarketer.com/content/how-retailers-communicate-with-customers-about-tariffs-key-insights)[

##### How retailers can communicate with customers about tariffs: 7 key insights

](https://www.emarketer.com/content/how-retailers-communicate-with-customers-about-tariffs-key-insights)

[Article](https://www.emarketer.com/articles)

March 13, 2025

[

EMARKETER

](https://www.emarketer.com/content/how-differentiate-creators-influencers-and-why-matters)[

##### How to differentiate creators and influencers—and why it matters

](https://www.emarketer.com/content/how-differentiate-creators-influencers-and-why-matters)

[Article](https://www.emarketer.com/articles)

March 13, 2025

[](https://www.emarketer.com/content/big-tech-players-reassert-importance-of-nuclear-energy)[

##### Big Tech players reassert importance of nuclear energy

](https://www.emarketer.com/content/big-tech-players-reassert-importance-of-nuclear-energy)

[Article](https://www.emarketer.com/articles)

March 13, 2025

[

EMARKETER

](https://www.emarketer.com/content/noom-expands-hormone-replacement-therapy)[

##### Noom expands into hormone replacement therapy

](https://www.emarketer.com/content/noom-expands-hormone-replacement-therapy)

[Article](https://www.emarketer.com/articles)

March 13, 2025

[](https://www.emarketer.com/content/consumer-trust-public-health-institutions-eroded-result-of-covid-19-pandemic)[

##### Consumer trust in public health institutions eroded as a result of the COVID-19 pandemic

](https://www.emarketer.com/content/consumer-trust-public-health-institutions-eroded-result-of-covid-19-pandemic)

[Article](https://www.emarketer.com/articles)

March 13, 2025

[](https://www.emarketer.com/content/nutritional-supplements-may-boost-new-trump-team)[

##### Nutritional supplements may get a boost from new Trump team

](https://www.emarketer.com/content/nutritional-supplements-may-boost-new-trump-team)

[Article](https://www.emarketer.com/articles)

March 13, 2025

[](https://www.emarketer.com/content/roblox-s-child-safety-challenge--protecting-millions-scale)[

##### Roblox’s child safety challenge: Protecting millions at scale

](https://www.emarketer.com/content/roblox-s-child-safety-challenge--protecting-millions-scale)

[Article](https://www.emarketer.com/articles)

March 13, 2025

[

EMARKETER

](https://www.emarketer.com/content/teens--ad-preferences--consumers-stay-quiet-about-negative-experiences--other-key-stats-this-week)[

##### Teens’ ad preferences, consumers stay quiet about negative experiences, and other key stats from this week

](https://www.emarketer.com/content/teens--ad-preferences--consumers-stay-quiet-about-negative-experiences--other-key-stats-this-week)

[Article](https://www.emarketer.com/articles)

March 14, 2025

Arrow

Featured

New

Upcoming

Arrow

[](https://cloud.insight.insiderintelligence.com/uncorking-insights-april-2025?utm_source=emarketer&utm_medium=homepage&utm_campaign=Wine%26Insights_Apr25)[

##### Uncorking Insights: 2025 Global Trends, an exclusive evening

](https://cloud.insight.insiderintelligence.com/uncorking-insights-april-2025?utm_source=emarketer&utm_medium=homepage&utm_campaign=Wine%26Insights_Apr25)

[Events](https://www.emarketer.com/events)

April 3, 2025

[](https://www.emarketer.com/events/summit/?utm_source=homepage&utm_medium=web)[

##### Live & Virtual Events

](https://www.emarketer.com/events/summit/?utm_source=homepage&utm_medium=web)

[Events](https://www.emarketer.com/events)

May 9, 2025

[](https://www.emarketer.com/charts/)[

##### See the trend data we’re featuring today

](https://www.emarketer.com/charts/)

[Data](https://www.emarketer.com/charts/?utm_source=homepage&utm_medium=web)

March 14, 2025

[](https://www.emarketer.com/resources/maximizing-marketing-efficiency-with-ai/?utm_source=website&utm_medium=latest_research&utm_campaign=Jul24_Homepage_Tile_Marketers_AI_5_charts)[

##### Maximizing Marketing Efficiency with AI

](https://www.emarketer.com/resources/maximizing-marketing-efficiency-with-ai/?utm_source=website&utm_medium=latest_research&utm_campaign=Jul24_Homepage_Tile_Marketers_AI_5_charts)

[Resources](https://www.emarketer.com/resources/)

July 1, 2024

[](https://www.emarketer.com/resources/boost-sales-with-mobile-apps/?utm_source=website&utm_medium=latest_research&utm_campaign=Jul24_Homepage_Tile_Stats_Mobile_Apps)[

##### Boost Sales with Mobile Apps

](https://www.emarketer.com/resources/boost-sales-with-mobile-apps/?utm_source=website&utm_medium=latest_research&utm_campaign=Jul24_Homepage_Tile_Stats_Mobile_Apps)

[Resources](https://www.emarketer.com/resources/)

July 1, 2024

[](https://www.emarketer.com/resources/brand-safety-toolkit/?utm_source=Home-Page)[

##### Brand Safety Toolkit

](https://www.emarketer.com/resources/brand-safety-toolkit/?utm_source=Home-Page)

[Resources](https://www.emarketer.com/resources/)

June 17, 2024

[](https://www.emarketer.com/resources/)[

##### Ebooks, Guides, and More

](https://www.emarketer.com/resources/)

[Resources](https://www.emarketer.com/resources/)

June 17, 2024

[](https://cloud.insight.insiderintelligence.com/20240318-Marketing-ProWebinar_Regpage?utm_source=website&utm_medium=latest_research&utm_campaign=Mar24_Homepage_Tile_Pro_Webinar)[

##### On-Demand Webinar: Unlocking Fresh Data and Deeper Insights

](https://cloud.insight.insiderintelligence.com/20240318-Marketing-ProWebinar_Regpage?utm_source=website&utm_medium=latest_research&utm_campaign=Mar24_Homepage_Tile_Pro_Webinar)

[Events](https://www.emarketer.com/events/)

March 18, 2024

[](https://www.emarketer.com/resources/unlock-the-secrets-to-engaging-gen-z/?utm_source=website&utm_medium=latest_research&utm_campaign=Apr24_Homepage_Tile_Reaching_Gen_Z)[

##### Unlock the Secrets to Engaging Gen Z

](https://www.emarketer.com/resources/unlock-the-secrets-to-engaging-gen-z/?utm_source=website&utm_medium=latest_research&utm_campaign=Apr24_Homepage_Tile_Reaching_Gen_Z)

[Resources](https://www.emarketer.com/resources)

April 5, 2024

[](https://www.emarketer.com/retail-media/?utm_source=website&utm_medium=latest_research&utm_campaign=Jan24_RMW_newsletter)[

##### Don’t miss digital advertising’s next major wave

](https://www.emarketer.com/retail-media/?utm_source=website&utm_medium=latest_research&utm_campaign=Jan24_RMW_newsletter)

[Newsletter](https://www.emarketer.com/newsletters)

March 4, 2024

[](https://www.emarketer.com/resources/the-new-era-of-social-media/?utm_source=website&utm_medium=latest_research&utm_campaign=Feb24_Homepage_Tile_social_media_era)[

##### The New Era of Social Media

](https://www.emarketer.com/resources/the-new-era-of-social-media/?utm_source=website&utm_medium=latest_research&utm_campaign=Feb24_Homepage_Tile_social_media_era)

[Resources](https://www.emarketer.com/resources)

March 4, 2024

Arrow

### Beyond the Research: Analyst Speaking Events

Join us at upcoming events to hear from our experts

*   [

    ](https://schedule.sxsw.com/2025/events/PP154126)

    * * *

    SXSW

    Beyond the Buzz: Mastering Creator Economy Trends in 2025

    03/09/2025

    Austin, TX

    * * *

    Jasmine Enberg

*   [

    ](https://cloud.insight.insiderintelligence.com/20250325-ShopTalk-Meeting_RegPageProgPro?utm_source=emarketer&utm_medium=homepage&utm_campaign=shoptalk-2025)

    * * *

    Shoptalk

    New Insights: Three Scenarios for Retail’s Next Decade (Research Presentations)

    03/26/2025

    Las Vegas, NV

    * * *

    Zia Daniell Wigder

*   [

    ](https://cloud.insight.insiderintelligence.com/20250325-ShopTalk-Meeting_RegPageProgPro?utm_source=emarketer&utm_medium=homepage&utm_campaign=shoptalk-2025)

    * * *

    Shoptalk

    Retail Media Unfiltered: Brand Marketers Weigh In

    03/25/2025

    Las Vegas, NV

    * * *

    Sarah Marzano

*   [

    ](https://www.ana.net/membersconference/show/id/MOC-0425BRM)

    * * *

    ANA

    NBCU Presents: Influencer Marketing

    04/08/2025

    New York, NY

    * * *

    Minda Smiley

*   [

    ](https://possibleevent.com/2025-agenda/)

    * * *

    POSSIBLE

    The Future of Digital: The $140 Billion Opportunity Beyond Google, Meta, and Amazon

    04/28/2025

    Miami, FL

    * * *

    Minda Smiley

→ →

In the News

-----------

The world’s leading media publications regularly cite EMARKETER to inform their readers.

Arrow

[](https://digiday.com/marketing/as-youtube-turns-20-here-are-the-numbers-you-need-to-know/)[

##### As YouTube turns 20, here are the numbers you need to know

](https://digiday.com/marketing/as-youtube-turns-20-here-are-the-numbers-you-need-to-know/)

March 14, 2025

[](http://www.nla-eclips.com/nlaapi.dll/GetObject?ObjectID=203274449)[

##### Big banks chase fintech start-ups in contest for deferred payments business

](http://www.nla-eclips.com/nlaapi.dll/GetObject?ObjectID=203274449)

March 14, 2025

[](https://www.forbes.com/sites/jamiegutfreund/2025/03/13/why-is-unilevers-ceo-fernando-fernandez-investing-in-influencers/)[

##### Why Is Unilever’s CEO Fernando Fernandez Investing In Influencers?

](https://www.forbes.com/sites/jamiegutfreund/2025/03/13/why-is-unilevers-ceo-fernando-fernandez-investing-in-influencers/)

March 13, 2025

[](https://www.forbes.com/sites/geoffwhitmore/2025/03/13/5-ways-small-businesses-can-achieve-hassle-free-shipping/)[

##### 5 Ways Small Businesses Can Achieve Hassle-Free Shipping

](https://www.forbes.com/sites/geoffwhitmore/2025/03/13/5-ways-small-businesses-can-achieve-hassle-free-shipping/)

March 13, 2025

[](https://www.mediapost.com/publications/article/404146/us-influencer-marketing-spend-to-surpass-10b-in.html?edition=137741)[

##### U.S. Influencer Marketing Spend To Surpass $10B In 2025

](https://www.mediapost.com/publications/article/404146/us-influencer-marketing-spend-to-surpass-10b-in.html?edition=137741)

March 13, 2025

[](https://www.forbes.com/sites/gregpetro/2025/03/13/the-great-rejection-what-happens-when-consumer-frustration-boils-over/)[

##### The Great Rejection: What Happens When Consumer Frustration Boils Over

](https://www.forbes.com/sites/gregpetro/2025/03/13/the-great-rejection-what-happens-when-consumer-frustration-boils-over/)

March 13, 2025

[](https://www.mediapost.com/publications/article/404132/lower-costs-for-ctv-ai-are-attracting-smbs.html)[

##### Lower Costs For CTV, AI Are Attracting SMBs

](https://www.mediapost.com/publications/article/404132/lower-costs-for-ctv-ai-are-attracting-smbs.html)

March 13, 2025

[](https://digiday.com/marketing/youtube-reveals-how-shows-will-help-to-push-creators-episodic-content/)[

##### YouTube reveals how Shows will help to push creators’ episodic content

](https://digiday.com/marketing/youtube-reveals-how-shows-will-help-to-push-creators-episodic-content/)

March 13, 2025

[](https://www.barrons.com/news/bluesky-wants-a-world-without-caesars-for-social-media-6cbd5b94)[

##### Bluesky Wants 'A World Without Caesars' For Social Media

](https://www.barrons.com/news/bluesky-wants-a-world-without-caesars-for-social-media-6cbd5b94)

March 12, 2025

[](https://www.modernretail.co/operations/rebelstork-rebrands-to-rebel-as-it-expands-into-home-and-seeks-a-larger-share-of-the-resale-pie/)[

##### Rebelstork rebrands to Rebel as it expands into home and seeks a larger share of the resale pie

](https://www.modernretail.co/operations/rebelstork-rebrands-to-rebel-as-it-expands-into-home-and-seeks-a-larger-share-of-the-resale-pie/)

March 12, 2025

Arrow

Explore what EMARKETER can provide for your industry.

-----------------------------------------------------

[Learn More](/coverage/) [Plans & Pricing](/pricing/)

##### [Advertising, Media and Marketing→](/coverage/emarketer/)

Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research covers how they most effectively reach consumers and which channels have the most growth potential – both now and in the coming years.

##### [Retail & Ecommerce→](/coverage/ecommerce-retail/)

Our Retail & Ecommerce research dives into how the world’s biggest retailers (and those with rising market share) are maximizing their revenue by reaching new buyers and refining their delivery processes. Understand where consumers are spending, what channels they are using to make purchases and how brands are reaching shoppers.

##### [Financial Services→](/coverage/financial-services/)

Today’s leading financial services companies are winning the battle for customer loyalty by anticipating disruption and meeting consumer demand for a frictionless experience. Learn how incumbents and startups are managing their financial health, streamlining transactions, lowering barriers to entry and driving revenue through better digital experiences.

##### [Technology→](/coverage/technology/)

Stay ahead of emerging technologies such as generative AI, AR/VR, wearables and more and how they are disrupting and shaping the future of business.

##### [Complete Coverage Areas→](https://www.emarketer.com/topics/#More%20Industries_refId)

All of our **research, data and insights** covers a span of categories that are relevant for your key initiatives, from strategy, to planning and execution.

Here’s what our clients have to say.

------------------------------------

Key decision-makers at the world’s leading brands share why they find EMARKETER research so critical to their operations.

[See Our Testimonials](/clients)

*   It can be hard to get clients to make a change. Forecast data from EMARKETER enables us to build confidence through data-backed strategies that help them align with industry trends and maximize the impact of their marketing investment.

    [](/clients/)

    Alexia George

    Marketing Manager, Net Conversion

*   The data is rock solid. It’s well respected and it helps illustrate to clients what their peers are doing, and make the case for when and how they should be spending their budgets.

    [](/clients/)

    Lisa Lawrence

    Vice President of Sales Operations, Digital Marketing Group

*   EMARKETER is my secret weapon. It’s one of the best sources for getting a foundational understanding of what is happening in media, where advertisers are spending dollars, where consumers are spending their time, and what’s projected to grow.

    [

    ](/clients/)

    Marie Tsang

    Portfolio Media Strategy Manager, PepsiCo

*   Data-backed analysis gives us the ability to come up with unique and differentiating viewpoints, driven by an informed perspective we’re not getting from other sources. Having EMARKETER in our stack helps us make all of our data more actionable.

    [

    ](/clients/)

    Jennifer Schulties

    Senior Vice President, Head of Media, Doner Media

*   Colgate-Palmolive engaged with EMARKETER to receive data and insights on digital commerce, digital media, predictions, regional trends and more. Their service provides facts and insights we use for reference and change management.

    [

    ](/clients/)

    Brigitte King

    Global Chief Digital Officer, Colgate-Palmolive

*   EMARKETER’s PRO+ Forecasts tool has improved my advertising strategy development and credibility. It provides a multifaceted view of market trends through rich, insightful narratives.

    [

    ](/clients/)

    Todd Elbrink

    Strategist, Veritone One

*   EMARKETER’s newly launched PRO+ forecast feature allows for ‘double clicks’ into the illustrated data, which provides further insights and contexts that often add texture to the overall analysis and story being told.

    [

    ](/clients/)

    Dowoo Lee

    VP, Integrated Media Strategy & Planning, DEPT Agency

*   There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and EMARKETER is one of them.

    [](/clients/)

    Ann Lewnes

    Executive Vice President and CMO, Adobe

*   I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does EMARKETER think things are going to grow?’

    [](/clients/)

    Jeff Green

    CEO and Co-Founder, The Trade Desk

*   EMARKETER is a valuable resource that helps us navigate our customers’ changing landscape and understand their evolving needs.

    [](/clients/)

    Stan Pavlovsky

    CEO, Shutterstock

Become a client.

================

Find out how EMARKETER research, data and insights empowers you to make informed strategic decisions for your company and teams.

[Become a Client](/become-a-client/) [Plans & Pricing](/pricing/)

Call Us: [\+ 1-800-405-0844](tel:+18004050844)

Rigorously sourced and vetted data

Proprietary and transparent, research methodology

Timely, insightful and unbiased analysis

Citable and reusable charts, insights, forecasts and datasets

External credibility and validation for projects and initiatives

EMARKETER

[

Coverage →

----------

](https://www.emarketer.com/topics/)

Industries →

------------

[

### Advertising & Marketing

](https://www.emarketer.com/topics/industry/advertising-marketing)

*   [Social Media](https://www.emarketer.com/topics/topic/social-media)

*   [Content Marketing](https://www.emarketer.com/topics/topic/content-marketing)

*   [Email Marketing](https://www.emarketer.com/topics/topic/email-marketing)

*   [Video](https://www.emarketer.com/topics/topic/video)

*   [Browse All →](https://www.emarketer.com/topics/industry/advertising-marketing)

[

### Health

](https://www.emarketer.com/topics/industry/health)

*   [Value-Based Care](https://www.emarketer.com/content/the-healthcare-interoperability-report)

*   [Digital Therapeutics](https://www.emarketer.com/content/digital-therapeutics-report)

*   [Telehealth](https://www.emarketer.com/topics/industry/telehealth)

*   [Online Pharmacy](https://www.emarketer.com/content/amazon-delivers-healthcare)

*   [Browse All →](https://www.emarketer.com/topics/industry/health)

[

### Ecommerce & Retail

](https://www.emarketer.com/topics/industry/ecommerce-retail)

*   [Ecommerce Sales](https://www.emarketer.com/topics/industry/ecommerce-sales)

*   [Mcommerce](https://www.emarketer.com/topics/industry/mcommerce)

*   [Retail Sales](https://www.emarketer.com/topics/industry/retail-sales)

*   [Social Commerce](https://www.emarketer.com/topics/industry/social-commerce)

*   [Browse All →](https://www.emarketer.com/topics/industry/ecommerce-retail)

[

### Technology

](https://www.emarketer.com/topics/industry/technology)

*   [Connected Devices](https://www.emarketer.com/topics/industry/mobile)

*   [5G](https://www.emarketer.com/topics/industry/5g)

*   [Artificial Intelligence (AI)](https://www.emarketer.com/topics/industry/artificial-intelligence-ai)

*   [Browse All →](https://www.emarketer.com/topics/industry/technology)

[

### Financial Services

](https://www.emarketer.com/topics/industry/financial-services)

*   [Banking](https://www.emarketer.com/topics/industry/banking)

*   [Payments](https://www.emarketer.com/topics/industry/payments?subTopics=financial-services)

*   [Fintech](https://www.emarketer.com/topics/industry/financial-services)

*   [Wealth Management](https://www.emarketer.com/topics/industry/wealth-asset-management)

*   [Browse All →](https://www.emarketer.com/topics/industry/financial-services)

[

### More Industries

](https://www.emarketer.com/topics#more%20industries_refid)

*   [Real Estate](https://www.emarketer.com/topics/industry/real-estate)

*   [Customer Experience](https://www.emarketer.com/topics/topic/customer-experience)

*   [B2B](https://www.emarketer.com/topics/industry/b2b)

*   [Travel](https://www.emarketer.com/topics/industry/travel)

*   [Small Business (SMB)](https://www.emarketer.com/topics/industry/small-business-smb)

*   [Browse All →](https://www.emarketer.com/topics#more%20industries_refid)

### Geographies

*   [Asia-Pacific](https://www.emarketer.com/search/?hierarchicalMenu%5Bgeographies.lvl0%5D=Asia-Pacific)

*   [Central & Eastern Europe](https://www.emarketer.com/search/?hierarchicalMenu%5Bgeographies.lvl0%5D=Europe%20%3E%20Central%20%26%20Eastern%20Europe)

*   [Latin America](https://www.emarketer.com/search/?hierarchicalMenu%5Bgeographies.lvl0%5D=Latin%20America)

*   [Middle East & Africa](https://www.emarketer.com/search/?hierarchicalMenu%5Bgeographies.lvl0%5D=Middle%20East%20%26%20Africa)

*   [North America](https://www.emarketer.com/search/?hierarchicalMenu%5Bgeographies.lvl0%5D=North%20America)

*   [Western Europe](https://www.emarketer.com/search/?hierarchicalMenu%5Bgeographies.lvl0%5D=Europe%20%3E%20Western%20Europe)

### EMARKETER

*   [Home](https://www.emarketer.com)

*   [Industries](https://www.emarketer.com/topics/)

*   [Forecasts](https://www.emarketer.com/forecasts/)

*   [About](https://www.emarketer.com/about/)

*   [Careers](https://www.emarketer.com/careers/)

*   [Data Partnerships](https://www.emarketer.com/partnerships/)

*   [Client Testimonials](https://www.emarketer.com/clients/)

### Media Services

*   [Advertising & Sponsorship Opportunities](https://www.emarketer.com/advertise/)

*   [Newsroom](https://www.emarketer.com/newsroom/)

*   [Events](https://www.emarketer.com/events/)

### Free Content

*   [Newsletters](https://www.emarketer.com/newsletters)

*   [Articles](https://www.emarketer.com/articles)

*   [Podcasts](https://www.emarketer.com/articles/topics/emarketer-podcast)

[

Contact Us →

------------

](https://www.emarketer.com/contact/)

### Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

### Sales Inquiries

[email protected]

[](https://www.linkedin.com/company/emarketer-inc)[](https://twitter.com/EMARKETER)[](https://www.facebook.com/EMARKETER)[](https://www.instagram.com/insiderintelligence)[](https://www.youtube.com/@emarketerinc)

\* Copyright © 2025 

EMARKETER Inc. All Rights Reserved.

[Privacy Policy](https://www.emarketer.com/privacy/)[Your Privacy Choices](https://www.emarketer.com/privacy/your-privacy-choices/)[Terms of Service](https://www.emarketer.com/terms/)[Sitemap](https://www.emarketer.com/sitemap/)