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[Search](#)
[](https://www.eventmarketer.com/event/ex-awards-2025/)
[Announcing the 2025 Ex Awards Finalists](https://www.eventmarketer.com/event/ex-awards-2025/)
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[](https://www.eventmarketer.com/article/sxsw-2025-austin-experiential/)
[SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin](https://www.eventmarketer.com/article/sxsw-2025-austin-experiential/)
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[](https://www.eventmarketer.com/article/five-ways-toy-fair-exhibitors-stood-out/)
[Five Ways Exhibitors at Toy Fair Stood out in a Sea of Playfulness](https://www.eventmarketer.com/article/five-ways-toy-fair-exhibitors-stood-out/)
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[](https://www.eventmarketer.com/article/primark-fully-accessible-launch-event/)
[Six Lessons on Inclusion from Primark’s Fully Accessible Launch Event](https://www.eventmarketer.com/article/primark-fully-accessible-launch-event/)
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[](https://www.eventmarketer.com/article/nine-tips-first-time-attendees/)
[Nine Ways to Make First-time Conference Attendees Feel at Home](https://www.eventmarketer.com/article/nine-tips-first-time-attendees/)
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[](https://www.eventmarketer.com/article/nba-all-star-2025-sponsor-activations/)
[NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More](https://www.eventmarketer.com/article/nba-all-star-2025-sponsor-activations/)
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[](https://www.eventmarketer.com/event/ex-awards-2025/)
[Announcing the 2025 Ex Awards Finalists](https://www.eventmarketer.com/event/ex-awards-2025/)
----------------------------------------------------------------------------------------------
[](https://www.eventmarketer.com/article/sxsw-2025-austin-experiential/)
[SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin](https://www.eventmarketer.com/article/sxsw-2025-austin-experiential/)
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[](https://www.eventmarketer.com/article/five-ways-toy-fair-exhibitors-stood-out/)
[Five Ways Exhibitors at Toy Fair Stood out in a Sea of Playfulness](https://www.eventmarketer.com/article/five-ways-toy-fair-exhibitors-stood-out/)
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[](https://www.eventmarketer.com/article/primark-fully-accessible-launch-event/)
[Six Lessons on Inclusion from Primark’s Fully Accessible Launch Event](https://www.eventmarketer.com/article/primark-fully-accessible-launch-event/)
-----------------------------------------------------------------------------------------------------------------------------------------------------
[](https://www.eventmarketer.com/article/nine-tips-first-time-attendees/)
[Nine Ways to Make First-time Conference Attendees Feel at Home](https://www.eventmarketer.com/article/nine-tips-first-time-attendees/)
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[](#homeslides)[](#homeslides)
[](https://www.eventmarketer.com/article/gortons-shrimp-cocktail-experienceseafood-first-sxsw/)
[Pop-Ups](https://www.eventmarketer.com/category/b-to-c-events/pop-ups/), [Launches](https://www.eventmarketer.com/category/b-to-c-events/launches/), [Sampling](https://www.eventmarketer.com/category/b-to-c-events/sampling/), [Sponsorships](https://www.eventmarketer.com/category/b-to-c-events/sponsorships/), [B-to-C Events](https://www.eventmarketer.com/category/b-to-c-events/)
### [How Gorton’s Seafood Brought Gloucester to Austin for its First-ever SXSW Activation](https://www.eventmarketer.com/article/gortons-shrimp-cocktail-experienceseafood-first-sxsw/)
After 176 years in business, Gorton’s Seafood is no stranger to evolving with the times…
[read more](https://www.eventmarketer.com/article/gortons-shrimp-cocktail-experienceseafood-first-sxsw/)
[](https://www.eventmarketer.com/article/data-on-b-to-b-events-industry-2025/)
[Conferences](https://www.eventmarketer.com/category/b-to-b-events/conferences/), [B-to-B Events](https://www.eventmarketer.com/category/b-to-b-events/)
### [Research: 14 Datapoints on the State of the B-to-B Events Industry](https://www.eventmarketer.com/article/data-on-b-to-b-events-industry-2025/)
With Q1 rapidly coming to a close, it’s worth examining the state of b-to-b events…
[read more](https://www.eventmarketer.com/article/data-on-b-to-b-events-industry-2025/)
[](https://www.eventmarketer.com/article/st-patricks-day-2025-campaigns/)
[Stunts](https://www.eventmarketer.com/category/b-to-c-events/stunts/), [Sampling](https://www.eventmarketer.com/category/b-to-c-events/sampling/), [B-to-C Events](https://www.eventmarketer.com/category/b-to-c-events/)
### [Brands Get ‘Schneaky,’ Nostalgic and Inventive with St. Patrick’s Day 2025 Campaigns](https://www.eventmarketer.com/article/st-patricks-day-2025-campaigns/)
Over the weekend, cities around the country got creative with their St. Patrick’s Day 2025…
[read more](https://www.eventmarketer.com/article/st-patricks-day-2025-campaigns/)
[](https://www.eventmarketer.com/article/the-brief-glam-ergency-boxes-pretzelria-services/)
[Sponsorships](https://www.eventmarketer.com/category/b-to-c-events/sponsorships/), [Pop-Ups](https://www.eventmarketer.com/category/b-to-c-events/pop-ups/), [Stunts](https://www.eventmarketer.com/category/b-to-c-events/stunts/), [B-to-C Events](https://www.eventmarketer.com/category/b-to-c-events/)
### [The Brief: Glam-ergency Boxes and ‘Pretzelria’ Services](https://www.eventmarketer.com/article/the-brief-glam-ergency-boxes-pretzelria-services/)
This week’s hot takes on hot topics in experiential marketing cover “Pretzelria” Delivery Services, Glam-ergency…
[read more](https://www.eventmarketer.com/article/the-brief-glam-ergency-boxes-pretzelria-services/)
[](https://www.eventmarketer.com/article/tullamore-d-e-w-st-patricks-day-business/)
[Sponsorships](https://www.eventmarketer.com/category/b-to-c-events/sponsorships/), [Festivals & Fan Cons](https://www.eventmarketer.com/category/b-to-c-events/festivals-and-fan-cons/), [Sampling](https://www.eventmarketer.com/category/b-to-c-events/sampling/), [B-to-C Events](https://www.eventmarketer.com/category/b-to-c-events/)
### [Three Ways Tullamore D.E.W. Uses St. Patrick’s Day as a Business Opportunity](https://www.eventmarketer.com/article/tullamore-d-e-w-st-patricks-day-business/)
For Tullamore D.E.W., St. Patrick’s Day isn’t just a cultural celebration—it’s also big business. Irish…
[read more](https://www.eventmarketer.com/article/tullamore-d-e-w-st-patricks-day-business/)
[](https://www.eventmarketer.com/event/ex-awards-2025/)
[B-to-C Events](https://www.eventmarketer.com/category/b-to-c-events/), [B-to-B Events](https://www.eventmarketer.com/category/b-to-b-events/), [Awards](https://www.eventmarketer.com/category/awards/)
### [Announcing the 2025 Ex Awards Finalists](https://www.eventmarketer.com/event/ex-awards-2025/)
The editors of Event Marketer unveil the finalists of the 2025 Ex Awards, the most…
[read more](https://www.eventmarketer.com/event/ex-awards-2025/)
[](https://www.eventmarketer.com/article/five-ways-exhibitors-leveled-up-core-booth-engagement-at-himss25/)
[Trade Shows](https://www.eventmarketer.com/category/b-to-b-events/trade-shows/), [B-to-B Events](https://www.eventmarketer.com/category/b-to-b-events/)
### [Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25](https://www.eventmarketer.com/article/five-ways-exhibitors-leveled-up-core-booth-engagement-at-himss25/)
The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders…
[read more](https://www.eventmarketer.com/article/five-ways-exhibitors-leveled-up-core-booth-engagement-at-himss25/)
[](https://www.eventmarketer.com/article/embracing-a-trade-show-theme-vmx-2025/)
[Conferences](https://www.eventmarketer.com/category/b-to-b-events/conferences/), [Trade Shows](https://www.eventmarketer.com/category/b-to-b-events/trade-shows/), [B-to-B Events](https://www.eventmarketer.com/category/b-to-b-events/)
### [Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025](https://www.eventmarketer.com/article/embracing-a-trade-show-theme-vmx-2025/)
Health care conferences can often come off as sterile. Due to the serious nature of…
[read more](https://www.eventmarketer.com/article/embracing-a-trade-show-theme-vmx-2025/)
[View All Articles](/articles)
#### Downloads
[Most Recent](#most-recent-down)
* [Join Us: Event Agency Mobile Marketing Full-Day Immersion (4 Seats Left)](https://form.asana.com/?k=NNgVOhXpmMnSlNy8pvJCfw&d=104382649533535)
* [CES Insights Report: Download Here](https://hub.czarnowski.com/ces2025insiderdownload)
* [The Modern Marketer’s Guide to Event Sustainability](https://www.eventmarketer.com/article/guide-to-event-sustainability/)
* [Looking Ahead: 15 Industry Forecasts & Perspectives for 2025](https://www.eventmarketer.com/article/looking-ahead-15-industry-forecasts-perspectives-for-2025/)
* [Watch On Demand: Six Trends to Bet on for B-to-B Events](https://www.bigmarker.com/access-intelligence-cm-em/B-TO-B-Events-6-Trends-to-Bet-On?utm_id=trends-videos&utm_source=eventmarketer&utm_medium=eventmarketer-web&utm_campaign=trends)
[White Papers](#white-papers-down)
* [2025 Trend Guide: Outdoor Experiences](https://www.eventmarketer.com/article/2025-trend-guide-outdoor-experiences/)
* [Booth in a Box: Ultimate Live Events Branding Solutions](https://www.eventmarketer.com/article/booth-in-a-box-ultimate-live-events-branding-solutions/)
[Webinars](#webinars-down)
* [Watch On Demand: Six Trends to Bet on for B-to-B Events](https://www.bigmarker.com/access-intelligence-cm-em/B-TO-B-Events-6-Trends-to-Bet-On?utm_id=trends-videos&utm_source=eventmarketer&utm_medium=eventmarketer-web&utm_campaign=trends)
* [Watch On Demand: Redefining Fandom for Today’s Brands](https://www.bigmarker.com/access-intelligence-cm-em/On-Demand-Redefining-Fandom-for-Todays-Brands)
* [Watch Now: Neuro-Inclusion at Events with Google’s Event Strategy Lead](https://proscenium.com/accessibility?utm_source=event-marketer-aie&utm_medium=email-website&utm_campaign=em-boost)
* [Experiential Marketing Summit ‘Summer School’ Presents: AI for Event Marketers](https://www.bigmarker.com/access-intelligence-cm-em/EMS-Summer-School-Presents-AI-For-Event-Marketers?utm_bmcr_source=tracking_Email3)
* [Event Ops, Part 1: Insights, Ideas & Tips from the Event Industry Frontlines](https://www.linkedin.com/events/eventopschats-insights-ideas-ti7166215382456860672/theater/)
[Research](#research-down)
* [CES Insights Report: Download Here](https://hub.czarnowski.com/ces2025insiderdownload)
* [The Modern Marketer’s Guide to Event Sustainability](https://www.eventmarketer.com/article/guide-to-event-sustainability/)
* [Looking Ahead: 15 Industry Forecasts & Perspectives for 2025](https://www.eventmarketer.com/article/looking-ahead-15-industry-forecasts-perspectives-for-2025/)
* [Women in Events: The 2024 Career Progression and Satisfaction Report](https://www.eventmarketer.com/article/women-in-events-the-2024-career-progression-and-satisfaction-report/)
* [EXCLUSIVE RESEARCH: EventTrack 2025](https://www.eventmarketer.com/article/eventtrack25/)
[Partner Content](#decision-briefs-down)
* [Join Us: Event Agency Mobile Marketing Full-Day Immersion (4 Seats Left)](https://form.asana.com/?k=NNgVOhXpmMnSlNy8pvJCfw&d=104382649533535)
* [Watch On Demand: Six Trends to Bet on for B-to-B Events](https://www.bigmarker.com/access-intelligence-cm-em/B-TO-B-Events-6-Trends-to-Bet-On?utm_id=trends-videos&utm_source=eventmarketer&utm_medium=eventmarketer-web&utm_campaign=trends)
* [Watch On Demand: Redefining Fandom for Today’s Brands](https://www.bigmarker.com/access-intelligence-cm-em/On-Demand-Redefining-Fandom-for-Todays-Brands)
* [2025 Forecasters: Q&As with the Industry’s Best and Brightest](https://www.eventmarketer.com/article/2025-forecasters/)
* [Event Tech Industry Forecasters: Q&A with SensoryCo](https://www.eventmarketer.com/article/event-tech-forecasters-qa-sensoryco/)
##### [View All Downloads](/category/downloads)
#### Interactive Features
[](https://www.eventmarketer.com/interactive-content/women-in-events-2024/)
### [Meet the Participants: Women in Events 2024](https://www.eventmarketer.com/interactive-content/women-in-events-2024/)
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research on the state of work, 10 years in the making.
[read more](https://www.eventmarketer.com/interactive-content/women-in-events-2024/)
* [Special Report: Event Measurement in the AI Age](https://www.eventmarketer.com/interactive-content/2024-measurement-special-report)
* [Meet the All-Stars: The 2024 B-to-B Dream Team](https://www.eventmarketer.com/interactive-content/2024-b-to-b-dream-team/)
* [Women in Events 2023: A 15-Year Retrospective](https://www.eventmarketer.com/interactive-content/women-in-events-2023/)
##### [View All Interactive Features](/interactive-features)
#### Featured Videos
Ever wonder what the head of marketing and comms for Panasonic and a Czarnowski vp of accounts have to say about CES, experiential and emojis? We found out through 29 rapid-fire questions asked during a tour of the brand’s CES 2025 booth.
##### [View All Videos](/category/video-gallery/)
#### [Trending Now](#)[From the Web](#)
* [SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin](https://www.eventmarketer.com/article/sxsw-2025-austin-experiential/)
* [Five Ways Exhibitors at Toy Fair Stood out in a Sea of Playfulness](https://www.eventmarketer.com/article/five-ways-toy-fair-exhibitors-stood-out/)
* [Swag-tivities](https://www.eventmarketer.com/article/trend-of-the-week-swag-tivities/)
* [Bubbles](https://www.eventmarketer.com/article/trend-of-the-week-bubbles/)
* [Field Report: Top Exhibits at Design & Construction Week 2025](https://www.eventmarketer.com/article/top-exhibits-design-construction-week-2025/)
* [Google Mapped Out the Future of AI Agents: Five Lessons for Businesses](https://venturebeat.com/ai/google-maps-the-future-of-ai-agents-five-lessons-for-businesses/)
* [Why Virgin Media O2 Designed its New London Headquarters to Embrace DEI](https://www.fastcompany.com/91252203/inside-a-dei-office-design)
* [Chipotle x Strava Partnership Goes Global with ‘The City Challenge’ in 25 Markets](https://newsroom.chipotle.com/2025-01-02-CHIPOTLE-X-STRAVA-PARTNERSHIP-GOES-GLOBAL-INTRODUCING-THE-CITY-CHALLENGE-IN-25-MARKETS-TO-KICK-OFF-2025)
* [Who Could Win and Lose After the Surgeon General’s Alcohol-Cancer Link Warning](https://www.businessinsider.com/winners-losers-after-us-surgeon-general-alcohol-cancer-warning-2025-1)
* [Brands’ Interest in ‘Grand Theft Auto’ is Growing—But Brand Safety Questions Remain](https://digiday.com/media/brands-interest-in-grand-theft-auto-is-mounting-but-questions-about-brand-safety-remain/)
#### EVENT PEEPS | PODCAST
* [Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman](https://www.eventmarketer.com/article/podcast-part-2-paris-canada-olympic-house-mosaic-wasserman/)
* [Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders](https://www.eventmarketer.com/article/podcast-paris-2024-olympics-paralympics-gmr/)
* [Podcast: The Evolving Music Festival Landscape, with Pavan Pardasani of TAO Group](https://www.eventmarketer.com/article/festival-experiences-outside-the-gates-podcast/)
* [Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE](https://www.eventmarketer.com/article/podcast-cultivating-longevity-cyndie-wang-hpe/)
* [Podcast: Passion Projects—Helping Others Build Event Careers, with Sara Gorlick of Rakuten](https://www.eventmarketer.com/article/podcast-sara-gorlick-rakuten-lucky-boxcutter/)
##### [View All Podcasts](/category/podcast/)
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