[Skip to main content](#main-content)
**Special Report: Trust and Health**
Sign up to get the report in April
SIGN UP
[Scroll Down](#top "Scroll Down Page")
NEWSROOM
--------
Digital & Technology
[AI, Trust, and the Future of Cultural Intelligence: Lessons from SXSW](/insights/ai-trust-sxsw)
Digital & Technology
[Uncovered Industry Gems at Creator Economy Live 2025](/insights/creator-economy-live-2025)
Richard Edelman's 6AM Blog
[A Tough Year for PR: Challenges and Opportunities Ahead](/insights/tough-year-challenges-opportunities-ahead)
1/3
NEWSROOM
--------
Digital & Technology
[AI, Trust, and the Future of Cultural Intelligence: Lessons from SXSW](/insights/ai-trust-sxsw)
Digital & Technology
[Uncovered Industry Gems at Creator Economy Live 2025](/insights/creator-economy-live-2025)
Richard Edelman's 6AM Blog
[A Tough Year for PR: Challenges and Opportunities Ahead](/insights/tough-year-challenges-opportunities-ahead)
1/3
.
[
EDELMAN TRUST BAROMETER
### 25 Years of Trust
Edelman has been at the forefront of understanding this intangible force of society, observing seismic shifts in institutional trust over the past 25 years.
](/trust/25years "25 Years of Trust")
[
REPORT
### AI Creators You Need To Know
As AI reshapes industries and redefines innovation, Edelman presents AI Creators You Need to Know—a groundbreaking list of 50 rigorously vetted, brand-safe creators driving the global AI conversation.
](/ai-creators-to-know-2025 "AI Creators You Need To Know")
Our Work
--------
For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
[SEE MORE](https://www.edelman.com/work)
left
[
### DP World: The Move to -15
](/work/move-15-dp-world "DP World: The Move to -15")
[
### Dove: Code My Crown
](/work/code-my-crown-dove "Dove: Code My Crown")
[
### Allegra: Allegra Airways
](/work/allegra-airways "Allegra: Allegra Airways")
[
### Ajinomoto: #CancelPizza
](/work/ajinomoto-cancel-pizza "Ajinomoto: #CancelPizza")
[
### Xbox: Hidden Fan Codes
](/work/xbox-hidden-fan-codes "Xbox: Hidden Fan Codes")
[
### IKEA Canada: SHT
](/work/ikea-sht "IKEA Canada: SHT")
[
### The Social Swap
](/work/social-swap "The Social Swap")
right
* 1
* 2
* 3
Gen Z Lab
---------
A dedicated consortium of 250+ GenZers around the globe, poised and ready to help marketers and brand leaders engage their generation effectively.
[FIND OUT MORE](https://www.edelman.com/future-consumer)
Longevity Lab
-------------
Your source for understanding and engaging the influential 55+ demographic. This generation is redefining aging and holds substantial economic power, making them a critical audience for brands.
[FIND OUT MORE](https://www.edelman.com/expertise/longevity-lab)
2025 Trends Report: Tipping Points
----------------------------------
Equip leaders to act in 2025's high-stakes world by cutting through noise, spotting cultural tipping points, and navigating AI, politics, and polarization.
[READ THE REPORT](/trend-report-2025)
Our Climate Commitments
-----------------------
We believe climate change is the biggest crisis we face as a society. Addressing this challenge requires creative solutions, unprecedented collaboration and innovation to drive positive change.
[FIND OUT MORE](https://www.edelman.com/about-us/climate-position)
JOIN EDELMAN
CAREERS
-------
You have an entrepreneurial spirit, energy, passion and a curious mind. You are obsessed with quality and always go that extra mile. You are courageous and excited by working on leading global brands with the smartest in the industry.
[DISCOVER ROLES](/careers "DISCOVER ROLES")
How can we help?
================
[CONTACT US](https://www.edelman.com/contact "Contact") [VIEW OUR OFFICES](https://www.edelman.com/offices "Offices")
**Cookies on Edelman**
We use cookies to collect and analyse information on site performance and usage, to provide social media features and to enhance and customise content and advertisements.
[Learn more](https://www.djeholdings.com/privacy-policy?__hstc=66834673.58d400d39029f436570f11b981b8ee7f.1741969519740.1741969519740.1741969519741.1&__hssc=66834673.1.1741969519741&__hsfp=1017283876)
ALLOW COOKIESSETTINGS
[Cookie settings](#)