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Personalization & Experimentation Pioneers - Dynamic Yield by Mastercard
Personalization and Experience Optimization
Create experiences as unique as your customers
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[Get a Demo](/request-demo/ "Get a Demo")
Create lasting impressions with customer experiences that are _personalized, optimized,_ and _synchronized_.
With Dynamic Yield’s [Experience OS](/experience-os/), you can algorithmically match content, products, and offers to each customer's preferences and anticipate future behavior using AI across any digital channel, fostering loyalty and driving revenue.
Previous
#### **25% of revenue** driven by product recommendations
**Gianluca** | home24 | Customer since 2016[Read his story](https://www.dynamicyield.com/personalization-awards/home24/ "home24 2022 Personalization Thought Leadership Award Winner")
#### **Optimized diverse content** for Europe’s largest
media company
**Adriana** | Sky (NOW TV) | Customer since 2021[Read her story](https://www.dynamicyield.com/personalization-awards/sky/ "​​Sky (NOW, WOW, Sky X) 2022 Personalization Expert Award Winner")
#### **+4.2% ARPU**
increase with PDP
recommendations
**Shana** | e.l.f. Cosmetics | Customer since 2019[Read her story](https://www.dynamicyield.com/case-studies/elf/ "e.l.f. Cosmetics influences the beauty regimen with personalization")
#### **+5-7% ARPU** with personalized
recommendations
**Andy** | APMEX | Customer since 2017[Read his story](https://www.dynamicyield.com/case-studies/apmex/ "APMEX turns personalization into gold")
#### **30 days ROI** after rapid
onboarding
**Will** | Tottenham Hotspur | Customer since 2016[Read his story](https://www.dynamicyield.com/case-studies/tottenham-hotspur/ "Tottenham Personalizes the Fan Experience")
#### **+15% ARPU** from add to cart
recommendations
**Nicola** | LUISAVIAROMA | Customer since 2016[Read his story](https://www.dynamicyield.com/case-studies/luisaviaroma/ "LUISAVIAROMA Personalizes High Fashion")
Next
Gartner
Forrester
Recognized as a Leader in personalization and experience optimization by industry analysts
The Gartner® Magic Quadrant™ charts Personalization Engines based on completeness of vision and ability to execute. Mastercard Dynamic Yield is a Leader for 7 years running.
[Read the Gartner® report →](/guides/gartner/ "Gartner MQ")
Recognized as a Leader in personalization and experience optimization by industry analysts
Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.
[Read the Forrester report →](/guides/forrester/ "Forrester")
Personalization and A/B Testing Reimagined: Open, Agile, Scalable
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Turn your personalization dreams into reality and move at lightning speed. Create relevant, consistent experiences effortlessly, leveraging native AI and A/B testing capabilities to differentiate, scale, and maximize business results.
[
Discover
Identify, build, and analyze audiences
](https://www.dynamicyield.com/discover/)
[
Target
Personalize content and offers to each customer
](https://www.dynamicyield.com/target/)
[
Recommend
Algorithmically predict customers’ interests
](https://www.dynamicyield.com/recommend/)
[
Engage
Reach customers at critical moments
](https://www.dynamicyield.com/engage/)
[
Optimize
Experiment anywhere on your digital properties
](https://www.dynamicyield.com/optimize/)
Agility that speaks volumes
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See what leading brands are saying about Experience OS
[](#)
“We launched a mobile-specific page layout for one of the key shopping experiences on our site, and that drove a 34% increase in add-to-carts on mobile.”
**Lauren** | Dormify [See more customer stories](https://www.dynamicyield.com/case-studies/ "See more customer stories")
“With Dynamic Yield, our recommended product clickthrough rate went up by 40% to 60%."
**Emily** | SnapAV [See more customer stories](https://www.dynamicyield.com/case-studies/ "See more customer stories")
[See more customer stories](https://www.dynamicyield.com/case-studies/ "See more customer stories")
“Warning! Will dramatically improve conversion!”
**— Martin N.,** UX Manager
Source: TrustRadius
“We had the software up and running on our platform in less than a month!”
**— Alex S.,** Senior Digital Change Manager
Source: TrustRadius
Walking the walk, together.
---------------------------
When you partner with Dynamic Yield, it’s about more than just the tech. Your success is our number one priority and through a combination of customer service expertise, deep product knowledge, as well as an extensive library of [personalization examples](https://www.dynamicyield.com/personalization-examples/ "personalization examples") and [experience building templates](https://www.dynamicyield.com/templates/ "experience building templates"), you will have all the support you need to deliver a differentiated customer experience.
[Learn more about our Customer Success services](https://www.dynamicyield.com/customer-success/ "Learn more about our Customer Success services")
**Saul & Logan** | Customer Success Engineers
#### Committed to ensuring a healthy program
We’ll help you achieve long-term success through expert technical consulting, strategic advisory services, on-site business reviews, and in-depth remote or physical training sessions.
#### An extension of your team
Our experience optimization experts partner with you to provide strategic guidance from day one. And with our unique 10-day accelerated onboarding plan, you are guaranteed to see results, fast.
“Dynamic Yield is generating additional revenue and saving IT resources.”
**— Zoltan M.,** Director of Marketing
Source: TrustRadius
“Great tool to improve your merchandising fast.”
**— Benjamin L.,** Chief Revenue Officer
Source: TrustRadius
**Erika** | Senior Customer Success Manager
Agnostic and flexible OS architecture, designed to Integrate with your tech stack
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Personalize, optimize, and act on your data using the tools already in your stack, including data management platforms, eCommerce enterprise systems, email marketing services, web analytics solutions, and more.
[](/partner/firebase/)
[](/partner/contentful/)
[](/partner/shopify/)
[](/partner/mparticle/)
[](/partner/tealium/)
[](/partner/sendgrid/)
[](/partner/klaviyo/)
[](/partner/contentsquare/)
[Explore all integrations](/partners/#technology-partners "Explore all integrations")
“Dynamic Yield enables us to develop and test high-impact experiences for our clients, and gives them flexibility to update and manage those experiences once they are proven effective.”
**Brian Schmitt**Co-Founder at Surefoot
[Explore our partners](https://www.dynamicyield.com/partners/ "Explore our partners")
Discover the experience optimization learning center
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Take your knowledge to exponential levels through a collection of in-depth articles, curated courses, and other comprehensive assets.
[Multiply your experience optimization results](https://www.dynamicyield.com/learn/ "Multiply your experience optimization results")
### Explore our learning paths
[
#### A/B Testing & Optimization
15 Lessons Explore now](https://www.dynamicyield.com/course/testing-and-optimization/ "A/B Testing & Optimization")[
#### Personalization & Targeting
12 Lessons Explore now](https://www.dynamicyield.com/course/personalization-and-targeting/ "Personalization & Targeting")[
#### Product Recommendations
7 Lessons Explore now](https://www.dynamicyield.com/course/product-recommendations/ "Product Recommendations")[
#### CRO and Growth Marketing
13 Lessons Explore now](https://www.dynamicyield.com/course/cro-and-growth-marketing/ "CRO and Growth Marketing")[
#### eCommerce Experience Optimization
9 Lessons Explore now](https://www.dynamicyield.com/course/ecommerce-experience-optimization/ "eCommerce Experience Optimization")[
#### Advanced Experimentation
9 Lessons Explore now](https://www.dynamicyield.com/course/advanced-experimentation/ "Advanced Experimentation")
### Discover more content on personalization and experience optimization
##### Articles
[An introduction to website personalization, with examples](https://www.dynamicyield.com/lesson/web-personalization/) [Shopping cart abandonment recovery strategies](https://www.dynamicyield.com/lesson/shopping-cart-abandonment-strategy/) [A/B testing and experimentation: A beginner's guide](https://www.dynamicyield.com/lesson/introduction-to-ab-testing/) [Product recommendation techniques proven to get results](https://www.dynamicyield.com/lesson/product-recommendations-guide/) [Developing a conversion rate optimization strategy](https://www.dynamicyield.com/lesson/cro-plan/)
##### Talks
[Banking’s Personalization Revolution: Data-Driven Transformation](https://www.dynamicyield.com/talks/openbox-banking-personalization/)[The Revenue Gains From Personalization That Financial Institutions Can’t Ignore](https://www.dynamicyield.com/talks/video-revenue-gains-personalization-financial-services/)[Why A/B Testing and Personalization Are at Their Best Together](https://www.dynamicyield.com/talks/ab-testing-personalization-video/)
##### Guides
[A reference manual for picking a personalization vendor](https://www.dynamicyield.com/guides/personalization-vendor-guide/) [Amazon: The chronicles of a personalization giant](https://www.dynamicyield.com/guides/amazon/) [The Ultimate Guide to Personalization for Restaurants](https://www.dynamicyield.com/the-guide-to-personalization-for-restaurants/)[A Leader in Gartner’s MQ for Personalization for 6 Years – Dynamic Yield](https://www.dynamicyield.com/guides/gartner/report-old/)[A Strong Performer in Forrester’s 2020 EOP Wave](https://www.dynamicyield.com/guides/forrester-2020/)
**Hit Play:** The Album to Your 2025 Year in Personalization Is Here
Leadership Mixtape
==================
Play all
Celebrate the release of the 2024/25 Gartner® Magic Quadrant™ for Personalization Engines with THE soundtrack of a 7-times Leader. Every song is inspired by the products, features, and solutions we believe helped Dynamic Yield reach the top of the charts, performed by the biggest names in CX. Click through each one to learn more!
[Read the report](https://www.dynamicyield.com/guides/gartner/)
Orchestrated & Produced by the Product Ensemble
Lead Vocalists: Yuval Apel, Hila Asseo, Adi Ben-Ivri, Eran Cohen, Parks Daniel, Lior Delouya, Ofek Derin, Eden Feldman Idgar, Oran Hirsch, Hadar Landau, Alexis Martin, Tal Rota, Maia Segal, Nadav Yair, Yonny Zafrani & Ehud Zisquit
Visual Composers: Shiri Arad, Ido Back, Tal Dagan, Shirli Bar Pizanti & Yonatan Syrkin
Recording Engineers: Hily Abramovich, Shimon Diament, Lotem Faigenzvaig, Aviv Mendelson & Aharon Rivkin
Lyrics: Tsipi Erann & Ravit Morales
Mixing: Caroline Avoth Sagive, Oren Evron, Ohad Goldfarb & Shira Itzhaki
Executive Producers: Ayelet Geva, Omer Felder, Einat Haftel, Yaron Muzikant & Gidi Vigo
Special Thanks: Carlo Alberto-Dallamico
Record Label: Dynamic Yield by Mastercard
Lead You to the Top
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Shopping Muse
Dia Logue
Sorting Optimizer
Page Ranker
VisualML
Lil’ Twin
Empathic Personalization
Sadie Love
Client-Side Templates... for Server-Side Campaigns
Syntax Wrath
Experience OS Impact Report
Metric Tide
Reconnect
Sandy Mel
Personalization Breeze
Debbie Kart
Experience Email
Hope N. Rait
Dynamic Yield for QSRs
The Spencers
Acquisition Pages
Lenny Page
Ecosystem
In The Great
Riding High on the Forrester Wave
The Researchers
Song Name
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Artist Name
0:00 3:45
### Lyrics
Click for sound
2:28