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### DIGIDAY+ MEMBER EXCLUSIVES

[Member Exclusive](https://digiday.com/plus/)

#### [Digiday+ Research: TikTok usage and spend fall as U.S. ban looms](https://digiday.com/marketing/digiday-research-tiktok-usage-and-spend-fall-as-u-s-ban-looms/ "Digiday+ Research: TikTok usage and spend fall as U.S. ban looms")

March 6, 2025

[Member Exclusive](https://digiday.com/plus/)

#### [Media Briefing: Publishers see Apple News+ as a stable revenue stream amid ‘volatile’ referral traffic](https://digiday.com/media/media-briefing-publishers-see-apple-news-as-a-stable-revenue-stream-amid-volatile-referral-traffic/ "Media Briefing: Publishers see Apple News+ as a stable revenue stream amid ‘volatile’ referral traffic")

March 6, 2025

[Member Exclusive](https://digiday.com/plus/)

#### [Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry](https://digiday.com/future-of-tv/future-of-tv-briefing-hulus-oscars-live-stream-should-be-a-wake-up-call-for-the-streaming-industry/ "Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry")

March 5, 2025

[](https://digiday.com/future-of-tv/future-of-tv-briefing-hulus-oscars-live-stream-should-be-a-wake-up-call-for-the-streaming-industry/#conversation-section "Join the conversation")

Thanks for being a member. Access more [Digiday+ content](/plus/)

[Subscribe to Digiday+](/subscribe/) for access to exclusive articles, insights, and more

[](https://digiday.com/marketing/brands-hire-gen-x-and-boomer-influencers-as-the-power-of-the-silver-influencer-rises/ "Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises")

[The Creator Economy](https://digiday.com/topic/creator-economy/)

[Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises](https://digiday.com/marketing/brands-hire-gen-x-and-boomer-influencers-as-the-power-of-the-silver-influencer-rises/)

As brands like Progresso Soup and Harmless Harvest look to get in front of more shoppers, they’re setting their sights on influencers from a more senior cohort.

*   [](https://digiday.com/media-buying/coca-cola-quietly-considers-moving-its-north-american-media-out-of-wpp/ "Coca-Cola quietly considers moving its North American media out of WPP")

    [Strategizing for the Future](https://digiday.com/topic/strategizing-for-the-future/)

    [Coca-Cola quietly considers moving its North American media out of WPP](https://digiday.com/media-buying/coca-cola-quietly-considers-moving-its-north-american-media-out-of-wpp/ "Coca-Cola quietly considers moving its North American media out of WPP")

*   [](https://digiday.com/marketing/as-sxsw-kicks-off-marketers-embrace-it-as-an-accessible-conference-for-content-connection/ "As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection")

    [Digiday @ SXSW](https://digiday.com/series/sxsw/)

    [As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection](https://digiday.com/marketing/as-sxsw-kicks-off-marketers-embrace-it-as-an-accessible-conference-for-content-connection/ "As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection")

*   [](https://digiday.com/media-buying/ties-between-the-trade-desk-and-key-media-agencies-are-weakening/ "Ties between The Trade Desk and key media agencies are weakening")

    [The Programmatic Marketer](https://digiday.com/topic/programmatic-luxury/)

    [Ties between The Trade Desk and key media agencies are weakening](https://digiday.com/media-buying/ties-between-the-trade-desk-and-key-media-agencies-are-weakening/ "Ties between The Trade Desk and key media agencies are weakening")

*   [](https://digiday.com/marketing/marketers-rethink-cheap-programmatic-as-ad-waste-mounts/ "Marketers rethink cheap programmatic as ad waste mounts")

    [The Programmatic Marketer](https://digiday.com/topic/programmatic-luxury/)

    [Marketers rethink cheap programmatic as ad waste mounts](https://digiday.com/marketing/marketers-rethink-cheap-programmatic-as-ad-waste-mounts/ "Marketers rethink cheap programmatic as ad waste mounts")

*   [](https://digiday.com/marketing/whalar-bets-on-24000-square-foot-creator-campus-to-broker-brand-deals-recruit-talent-under-one-roof/ "Whalar Group bets on 24,000 square-foot creator campus to broker brand deals, recruit talent under one roof")

    [The Creator Economy](https://digiday.com/topic/creator-economy/)

    [Whalar Group bets on 24,000 square-foot creator campus to broker brand deals, recruit talent under one roof](https://digiday.com/marketing/whalar-bets-on-24000-square-foot-creator-campus-to-broker-brand-deals-recruit-talent-under-one-roof/ "Whalar Group bets on 24,000 square-foot creator campus to broker brand deals, recruit talent under one roof")

*   [](https://digiday.com/sponsored/ai-and-human-emotion-are-the-building-blocks-of-effective-creative-advertising/?utm_campaign=digidaydis&utm_medium=referral&utm_source=digidayhp-sponsored-placement "AI and human emotion are the building blocks of effective creative advertising")

    [Sponsored](https://digiday.com/sponsored/)

    [AI and human emotion are the building blocks of effective creative advertising](https://digiday.com/sponsored/ai-and-human-emotion-are-the-building-blocks-of-effective-creative-advertising/?utm_campaign=digidaydis&utm_medium=referral&utm_source=digidayhp-sponsored-placement "AI and human emotion are the building blocks of effective creative advertising")

*   [](https://digiday.com/media-buying/publicis-groupe-to-buy-lotame-in-a-rare-instance-of-agency-led-ad-tech-consolidation/ "Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation")

    [Data Regulation](https://digiday.com/topic/data-regulation/)

    [Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation](https://digiday.com/media-buying/publicis-groupe-to-buy-lotame-in-a-rare-instance-of-agency-led-ad-tech-consolidation/ "Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation")

*   [](https://digiday.com/sponsored/an-advertisers-guide-to-integrating-branding-and-performance-goals/?utm_campaign=digidaydis&utm_medium=referral&utm_source=digidayhp-sponsored-placement "An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact")

    [Sponsored](https://digiday.com/sponsored/)

    [An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact](https://digiday.com/sponsored/an-advertisers-guide-to-integrating-branding-and-performance-goals/?utm_campaign=digidaydis&utm_medium=referral&utm_source=digidayhp-sponsored-placement "An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact")

*   [](https://digiday.com/media/as-political-polarization-intensifies-agencies-struggle-to-find-brand-safe-gaming-influencers/ "As political polarization intensifies, agencies struggle to find brand-safe gaming influencers")

    [The Creator Economy](https://digiday.com/topic/creator-economy/)

    [As political polarization intensifies, agencies struggle to find brand-safe gaming influencers](https://digiday.com/media/as-political-polarization-intensifies-agencies-struggle-to-find-brand-safe-gaming-influencers/ "As political polarization intensifies, agencies struggle to find brand-safe gaming influencers")

Latest News

*   [Member Exclusive](https://digiday.com/plus/)

    [Media Briefing: Publishers see Apple News+ as a stable revenue stream amid ‘volatile’ referral traffic](https://digiday.com/media/media-briefing-publishers-see-apple-news-as-a-stable-revenue-stream-amid-volatile-referral-traffic/ "Media Briefing: Publishers see Apple News+ as a stable revenue stream amid ‘volatile’ referral traffic")

    March 6, 2025

*   [WTF Series](https://digiday.com/series/wtf/)

    [WTF are JBPs?](https://digiday.com/media-buying/wtf-are-jbps/ "WTF are JBPs? ") 

    March 6, 2025

*   [Sponsored](https://digiday.com/sponsored/)

    [The state of ad serving for brands and agencies: Revenue growth, channel strategies and the rise of AI](https://digiday.com/sponsored/the-state-of-ad-serving/?utm_campaign=digidaydis&utm_medium=referral&utm_source=digidayhp-sponsored-placement "The state of ad serving for brands and agencies: Revenue growth, channel strategies and the rise of AI")

    February 20, 2025

*   [Marketing on Platforms](https://digiday.com/topic/marketing-on-platforms/)

    [Why one exec thinks 2025 could be Pinterest’s most pivotal year yet](https://digiday.com/marketing/why-one-exec-thinks-2025-could-be-pinterests-most-pivotal-year-yet/ "Why one exec thinks 2025 could be Pinterest’s most pivotal year yet")

    March 6, 2025

*   [Sponsored](https://digiday.com/sponsored/)

    [Why biddable CTV is the future and how publishers and media buyers alike benefit](https://digiday.com/sponsored/why-biddable-ctv-is-the-future-and-how-publishers-and-media-buyers-alike-benefit/?utm_campaign=digidaydis&utm_medium=referral&utm_source=digidayhp-sponsored-placement "Why biddable CTV is the future and how publishers and media buyers alike benefit")

    March 5, 2025

*   [Member Exclusive](https://digiday.com/plus/)

    [Digiday+ Research: TikTok usage and spend fall as U.S. ban looms](https://digiday.com/marketing/digiday-research-tiktok-usage-and-spend-fall-as-u-s-ban-looms/ "Digiday+ Research: TikTok usage and spend fall as U.S. ban looms")

    March 6, 2025

*   [Brands in Culture](https://digiday.com/topic/brands-in-culture/)

    [Reddit cofounder Alexis Ohanian teams with Kevin Rose to resurrect Digg](https://digiday.com/media/reddit-cofounder-alexis-ohanian-teams-with-kevin-rose-to-relaunch-digg/ "Reddit cofounder Alexis Ohanian teams with Kevin Rose to resurrect Digg")

    March 5, 2025

*   [The Creator Economy](https://digiday.com/topic/creator-economy/)

    [Dance creators believe YouTube left them behind amid its Shorts push](https://digiday.com/media/dance-creators-believe-youtube-left-them-behind-amid-its-shorts-push/ "Dance creators believe YouTube left them behind amid its Shorts push")

    March 5, 2025

### The Trump presidency

[View More](https://digiday.com/tag/wptrump/)

[Advertising around Politics](https://digiday.com/topic/advertising-around-politics/)

#### [The definitive guide to what’s in and out (so far) in Trump’s second presidential term](https://digiday.com/marketing/the-definitive-guide-to-whats-in-and-out-so-far-in-trumps-second-presidential-term/ "The definitive guide to what’s in and out (so far) in Trump’s second presidential term")

February 3, 2025

President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.

[Member Exclusive](https://digiday.com/plus/)

#### [Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV](https://digiday.com/future-of-tv/future-of-tv-briefing-5-questions-on-how-trumps-second-term-may-affect-the-future-of-tv/ "Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV")

November 13, 2024

[](https://digiday.com/future-of-tv/future-of-tv-briefing-5-questions-on-how-trumps-second-term-may-affect-the-future-of-tv/#conversation-section "Join the conversation")

This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.

[Modern Newsroom](https://digiday.com/topic/modern-newsroom/)

#### [Will news publishers see another ‘Trump bump’ in Trump’s second term?](https://digiday.com/media/will-news-publishers-see-another-trump-bump-in-trumps-second-term/ "Will news publishers see another ‘Trump bump’ in Trump’s second term?")

November 8, 2024

Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.

[Brands in Culture](https://digiday.com/topic/brands-in-culture/)

#### [Trump, the manosphere and the marketer’s creator dilemma](https://digiday.com/marketing/trump-the-manosphere-and-the-marketers-dilemma/ "Trump, the manosphere and the marketer’s creator dilemma")

November 8, 2024

The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere. 

Limited Series

Future of TV series

This video series explores the state of the streaming ad industry.

[Watch now](https://digiday.com/video/future-of-tv/)

### Media

[View More](https://digiday.com/media/)

[Experimental Channels](https://digiday.com/topic/experimental-channels/)

#### [Confirmed: T-Mobile’s talks with Blis end in $175 million sale](https://digiday.com/media/sources-t-mobile-has-held-talks-to-buy-location-based-ad-startup-blis/ "Confirmed: T-Mobile’s talks with Blis end in $175 million sale")

March 4, 2025

The telco looks to inorganic growth to further its advertising ambitions, with deal announcement expected imminently.

[Audio Anywhere](https://digiday.com/topic/podcasting/)

#### [News podcast listeners over-index on video podcast consumption](https://digiday.com/media/news-podcast-listeners-over-index-on-video-podcast-consumption/ "News podcast listeners over-index on video podcast consumption")

March 4, 2025

News podcast listeners are more likely to use YouTube to watch videos and consume and find podcasts, compared to non-news podcast listeners, according to a report.

[Brand Safety](https://digiday.com/topic/brand-safety/)

#### [News U.K. rethought brand safety, and is starting to profit from it](https://digiday.com/media/news-u-k-rethought-brand-safety-and-is-starting-to-profit-from-it/ "News U.K. rethought brand safety, and is starting to profit from it")

March 4, 2025

The publisher has increased its brand safe ad inventory by up to 20%, up from 16% just six months ago. 

### Marketing

[View More](https://digiday.com/marketing/)

[Marketing on Platforms](https://digiday.com/topic/marketing-on-platforms/)

#### [Amazon’s expanding ad platforms casts shadow on ad tech cottage industry](https://digiday.com/marketing/amazons-expanding-ad-platforms-casts-shadow-on-ad-tech-cottage-industry/ "Amazon’s expanding ad platforms casts shadow on ad tech cottage industry")

March 5, 2025

As Amazon continues to expand its ad platform, it’s casting a greater shadow over the cottage industry of ad tech that’s grown around it. 

[The Programmatic Marketer](https://digiday.com/topic/programmatic-luxury/)

#### [Why Index Exchange’s CEO thinks curation is programmatic’s biggest shake-up since header bidding — maybe even bigger](https://digiday.com/marketing/why-index-exchanges-ceo-thinks-curation-is-programmatics-biggest-shake-up-since-header-bidding-maybe-even-bigger/ "Why Index Exchange’s CEO thinks curation is programmatic’s biggest shake-up since header bidding — maybe even bigger")

March 5, 2025

Curation has its fair share of skeptics but Index Exchange CEO Andrew Casale isn’t one of them.

[The Programmatic Marketer](https://digiday.com/topic/programmatic-luxury/)

#### [Amazon tightens its grip on TV ads with AI tool built for upfront negotiations](https://digiday.com/marketing/amazon-tightens-its-grip-on-tv-ads-with-ai-tool-built-for-upfront-negotiations/ "Amazon tightens its grip on TV ads with AI tool built for upfront negotiations")

March 4, 2025

Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets.

### Future of TV

[View More](https://digiday.com/future-of-tv/)

[Member Exclusive](https://digiday.com/plus/)

#### [Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry](https://digiday.com/future-of-tv/future-of-tv-briefing-hulus-oscars-live-stream-should-be-a-wake-up-call-for-the-streaming-industry/ "Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry")

March 5, 2025

[](https://digiday.com/future-of-tv/future-of-tv-briefing-hulus-oscars-live-stream-should-be-a-wake-up-call-for-the-streaming-industry/#conversation-section "Join the conversation")

This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscar live stream exemplifies the development that streaming still needs to undergo to usurp traditional TV.

[Member Exclusive](https://digiday.com/plus/)

#### [Future of TV Briefing: Sports is becoming a bigger part of streaming services’ programming libraries](https://digiday.com/future-of-tv/future-of-tv-briefing-sports-is-becoming-a-bigger-part-of-streaming-services-programming-libraries/ "Future of TV Briefing: Sports is becoming a bigger part of streaming services’ programming libraries")

February 26, 2025

This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services as ESPN surrenders some sports rights.

[Member Exclusive](https://digiday.com/plus/)

#### [Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement](https://digiday.com/future-of-tv/future-of-tv-briefing-a-qa-with-rokus-sarah-harms-about-streaming-ad-measurement/ "Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement")

February 19, 2025

[](https://digiday.com/future-of-tv/future-of-tv-briefing-a-qa-with-rokus-sarah-harms-about-streaming-ad-measurement/#conversation-section "Join the conversation")

This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape.

### Media Buying

[View More](https://digiday.com/media-buying/)

[Brand Safety](https://digiday.com/topic/brand-safety/)

#### [How contextual targeting providers’ pitch to brand clients and agencies has changed](https://digiday.com/media-buying/how-contextual-targeting-providers-pitch-to-brand-clients-and-agencies-has-changed/ "How contextual targeting providers’ pitch to brand clients and agencies has changed")

March 3, 2025

Contextual adtech firms are focusing on signal loss fears, AI and brand safety to snare more clients.

[The Programmatic Publisher](https://digiday.com/topic/programmatic-publisher/)

#### [The latest earnings round shows public markets aren’t for the faint-hearted](https://digiday.com/media-buying/the-latest-earnings-round-shows-public-markets-arent-for-the-faint-hearted/ "The latest earnings round shows public markets aren’t for the faint-hearted")

March 3, 2025

Across the board, there have been precipitous ad tech stock price declines, even if earnings are on the rise.

[Generative AI](https://digiday.com/topic/generative-ai/)

#### [AI Briefing: Ad verification’s duarchy touts AI to Wall Street amid expansion plans](https://digiday.com/media-buying/ad-verifications-duarchy-touts-ai-to-wall-stret-amid-expansion-plans/ "AI Briefing: Ad verification’s duarchy touts AI to Wall Street amid expansion plans")

March 3, 2025

DoubleVerify and Integral Ad Science issued earnings calls after critical reports.

### Podcasts

[View More](https://digiday.com/podcasts/)

[Modern Newsroom](https://digiday.com/topic/modern-newsroom/)

#### [How to grow a creator-based newsletter business, with Puck’s Sarah Personette](https://digiday.com/media/how-to-grow-a-creator-based-newsletter-business-with-pucks-sarah-personette/ "How to grow a creator-based newsletter business, with Puck’s Sarah Personette")

March 4, 2025

[Privacy](https://digiday.com/topic/privacy/)

#### [What this year’s COPPA update means for marketers, with privacy expert Debbie Reynolds](https://digiday.com/marketing/what-this-years-coppa-update-means-for-marketers-with-privacy-expert-debbie-reynolds/ "What this year’s COPPA update means for marketers, with privacy expert Debbie Reynolds")

February 25, 2025

[Equality and Opportunity](https://digiday.com/topic/equality-and-opportunity/)

#### [How Sundial Media Group CEO Kirk McDonald is navigating the DEI backlash](https://digiday.com/podcasts/how-sundial-ceo-kirk-mcdonald-is-navigating-the-dei-backlash/ "How Sundial Media Group CEO Kirk McDonald is navigating the DEI backlash")

February 18, 2025

### Research

[View More](https://digiday.com/series/research/)

[Member Exclusive](https://digiday.com/plus/)

#### [Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on Meta](https://digiday.com/marketing/digiday-research-facebook-and-instagram-volley-for-dominance-in-brand-marketing-on-meta/ "Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on Meta")

February 25, 2025

[Member Exclusive](https://digiday.com/plus/)

#### [Digiday+ Research: Site traffic declines are publishers’ biggest concern this year](https://digiday.com/media/digiday-research-site-traffic-declines-are-publishers-biggest-concern-this-year/ "Digiday+ Research: Site traffic declines are publishers’ biggest concern this year")

February 14, 2025

[Member Exclusive](https://digiday.com/plus/)

#### [Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong](https://digiday.com/marketing/digiday-research-agencies-carry-worry-about-client-budgets-into-2025-but-optimism-is-still-strong/ "Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong")

February 6, 2025

* * *

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Culture

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Employers are missing the mark when it comes to meaningful appreciation, as just 1 in 5 employees believes their senior leadership values recognition.

*   Talent

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*   Talent

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*   Talent

    [Rhetoric vs. reality: The persistent, woeful state of things for women in the workplace](https://www.worklife.news/talent/rhetoric-vs-reality-the-persistent-woeful-state-of-things-for-women-in-the-workplace/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-worklife "Rhetoric vs. reality: The persistent, woeful state of things for women in the workplace")

*   Technology

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*   Leadership

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[](https://www.worklife.news/culture/beyond-the-stale-cookie-how-strategic-employee-recognition-can-transform-workplace-culture/)

Culture

[Beyond the stale cookie: How strategic employee recognition can transform workplace culture](https://www.worklife.news/culture/beyond-the-stale-cookie-how-strategic-employee-recognition-can-transform-workplace-culture/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-worklife "Beyond the stale cookie: How strategic employee recognition can transform workplace culture")

Employers are missing the mark when it comes to meaningful appreciation, as just 1 in 5 employees believes their senior leadership values recognition.

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