dictionary.cambridge.org

Amazon Advertising

Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.

AppNexus

AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.

Criteo

Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.

Google AdSense

Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.

Google Publisher Tag

Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.

ID5

ID5 is a company that offers an identity solution for digital advertising, providing a Universal ID that enables privacy-compliant user recognition and tracking across websites without relying on personal information or third-party cookies.

Index Exchange

Index Exchange is a customizable exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time.

OpenX

OpenX is a programmatic advertising technology company.

PubMatic

PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.

Rubicon Project

Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.

Sovrn

Sovrn is a advertising products and services provider for publishers.

Teads

Teads is a technology provider that sells ads on publisher websites.

TripleLift

TripleLift is an advertising technology company providing native programmatic to buyers and sellers.

Twitter Ads

Twitter Ads is an advertising platform for Twitter 'microblogging' system.

AMP

AMP, originally created by Google, is an open-source HTML framework developed by the AMP open-source Project. AMP is designed to help webpages load faster.

cdnjs

cdnjs is a free distributed JS library delivery service.

Cloudflare

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Facebook Pixel

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Version: 2.9.185

Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic.

Version: GA4

Hotjar

Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

Funding Choices

Funding Choices is a messaging tool that can help you comply with the EU General Data Protection Regulation (GDPR), and recover lost revenue from ad blocking users.

OneTrust

OneTrust is a cloud-based data privacy management compliance platform.

Google Tag Manager

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Java

Java is a class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.

Jetty

Jetty is an open-source web server and servlet container known for its scalability and efficiency, supporting protocols like HTTP and WebSocket for various applications from development tools to cloud services.

Version: 11.0.24

Lightbox

Lightbox is small javascript library used to overlay images on top of the current page.

Open Graph

Open Graph is a protocol that is used to integrate any web page into the social graph.