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Social technologies
===================
Social technologies that help developers grow, build community and monetize their apps.
[
](/products/business-sdk/)[
](/products/messenger/)[
](/products/instagram/apis/)[
](/products/whatsapp/)[
](/social-technologies/threads-api/)
### Explore social technologies
Learn more about our social technologies across growth, business messaging and social integrations.
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#### Ads and monetization
Grow your business and monetize at scale.
](/social-technologies/ads-monetization/)
[](/social-technologies/ads-monetization/)
[](/social-technologies/ads-monetization/)[
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#### Business Messaging
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[](/social-technologies/business-messaging/)[
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](/social-technologies/social-integrations/)
[](/social-technologies/social-integrations/)
[](/social-technologies/social-integrations/)[
Learn more
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###### FEATURED
#### App Ads
Get more people to install and engage with your app.
Learn more
](/social-technologies/app-ads/)[
###### FEATURED
#### Marketing API
Create, manage and optimize ad campaigns across the Meta family of apps including Facebook and Instagram.
Learn more
](/social-technologies/marketing-api/)[
###### FEATURED
#### WhatsApp Business Platform
Use the WhatsApp Business Platform, our enterprise-level messaging API, to help businesses achieve business goals from revenue growth to customer satisfaction.
Learn more
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###### FEATURED
#### Threads API
Enable creators and businesses to manage their Threads presence at scale and share inspiring content with their communities.
Learn more
](/social-technologies/threads-api/)[
###### FEATURED
#### Sharing to Reels
Enable your users to share short-form videos to Instagram Reels and Facebook Reels, directly from your app.
Learn more
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### Start building with us
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Why build with us?
------------------
3.2B
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We estimate there are more than 3.2 billion people who use at least one of our apps each day
600M
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Conversations between people and businesses occur every day on our platforms
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Developers have downloaded Llama, our industry-leading open source artificial intelligence model
[Success stories](/success-stories/)
### Support
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Developer support
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Developer tools
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Get the latest social technology news
-------------------------------------
[
###### DECEMBER 10, 2024
### New Marketing API Onboarding Documentation: Enhancing Developer Productivity
We have some exciting news for you! We have released a new onboarding experience in the Marketing API developer documentation. This update is designed to make your life easier and help you get started with the Marketing API quickly and efficiently.What's New?...
Business Tools, 2024, Marketing API
](https://developers.facebook.com/blog/post/2024/12/10/new-marketing-api-onboarding-documentation/)
[
###### DECEMBER 9, 2024
### Discover ideas with the Threads API
We want to make Threads the place where people, especially creators and businesses, share ideas and connect with new and existing audiences, around their interests and experiences.In June, we launched the Threads API to enable developers to build their own unique integrations, and help creators and brands manage their Threads presence at scale,...
Business Tools, Social Integrations, 2024
](https://developers.facebook.com/blog/post/2024/12/09/discover-ideas-with-the-threads-api/)
[
###### JANUARY 21, 2025
### Introducing Graph API v22.0 and Marketing API v22.0
Today, we are releasing Graph API v22.0 and Marketing API v22.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community. These changes include announcements, product updates, and notifications on deprecations on relevant application(s) integrations with our platform.For a complete...
Business Tools, Developer Tools, Platforms, 2024, Graph API, Marketing API, Facebook
](https://developers.facebook.com/blog/post/2025/01/21/introducing-graph-api-v22-and-marketing-api-v22/)
[
###### FEBRUARY 14, 2024
### Building a Simple WhatsApp Flow
WhatsApp Flows are a seamless way to engage with your audience or collect information without leaving WhatsApp. They let you streamline data collection and automate interactions directly through WhatsApp. The best part is that you don’t need to be a developer to start creating Flows. WhatsApp Manager comes equipped with a user-friendly, no-code...
Platforms, 2024, WhatsApp
](https://developers.facebook.com/blog/post/2024/02/14/building-a-simple-whats-app-flow/)
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