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### Latest Stories from CMI

#### [How Human Behavior Impacts Your Marketing Strategy \[Video\]](https://contentmarketinginstitute.com/articles/human-behavior-impacts-marketing-strategy/)

#### [How To Set Content Marketing Goals That Matter to the Business](https://contentmarketinginstitute.com/articles/content-marketing-goals-matter-business)

#### [Stuck in a Creative Rut? 5 AI Prompts To Help Your Content](https://contentmarketinginstitute.com/articles/creative-rut-ai-prompts/)

#### [Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control](https://contentmarketinginstitute.com/articles/thought-leadership-ai-age/)

#### [Freelance or Full-Scale Agency? How To Choose the Right Path for You \[Video\]](https://contentmarketinginstitute.com/articles/launch-agency-lessons/)

### Top Stories

[](https://contentmarketinginstitute.com/articles/five-essential-elements-to-a-great-newsletter/)

Most marketers distribute newsletters. Fewer marketers deliver newsletters that work for their subscribers and their brands. Discover best practices with examples of those doing it best.

[](https://contentmarketinginstitute.com/articles/content-marketing-technology-research/)

What do technology marketers do differently than their B2B peers? What delivers success for the top performers? Glean those insights and more about budget, teams, content challenges, AI, and more...

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*   ### [How To Set Content Marketing Goals That Matter to the Business](https://contentmarketinginstitute.com/articles/content-marketing-goals-matter-business "How To Set Content Marketing Goals That Matter to the Business")

    Struggling to get a marketing budget and recognition? Ditch nebulous...

*   ### [Why Diversity and Inclusion in Content and Marketing Matter as Much as Ever](https://contentmarketinginstitute.com/articles/diverse-inclusive-content-marketing/ "Why Diversity and Inclusion in Content and Marketing Matter as Much as Ever")

    The cancellation of diversity, equity, and inclusion programs doesn’t mean...

*   ### [Move Past Red or Blue — Try a Purple Content Strategy To Differentiate in the AI Age](https://contentmarketinginstitute.com/articles/purple-audience-content-strategy "Move Past Red or Blue — Try a Purple Content Strategy To Differentiate in the AI Age")

    It’s a content and marketing strategy dilemma: Create content on...

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### Featured Topic:

### [Content Creation](https://contentmarketinginstitute.com/topic/content-creation/)

Stuck, tired, or uninspired writing content day after day? Get an AI partner to help you out of the creative mire. Start with these five prompts.

Let’s hear it for the unsung heroes of marketing — the people who develop the processes and standards. Without them, you’ll struggle to spot your content superstars. Here’s why they’re...

When disasters strike, many companies send up “thoughts and prayers.” Rarely is that messaging enough. Learn how marketing can get involved to turn those thoughts into actions that actually help.

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