App Industry News
-----------------
[](https://www.businessofapps.com/news/running-better-mobile-marketing-campaigns-guide/)
[
Want to run better mobile marketing campaigns?
----------------------------------------------
](https://www.businessofapps.com/news/running-better-mobile-marketing-campaigns-guide/)
As we enter 2025, the mobile marketing landscape remains a hot topic of discussion.
[Nayden Tafradzhiyski](https://www.businessofapps.com/news/author/nayden-afradzhiyski/) | March 12, 2025
[App Marketing](https://www.businessofapps.com/news/./app-marketing/)
[Insights](https://www.businessofapps.com/insights/)
----------------------------------------------------
Opinion, how-tos, thought leadership, and analysis from the global app industry
[](https://www.businessofapps.com/insights/breakthrough-scaling-boost-your-app-campaigns/)
#### [Breakthrough scaling: Boost your app campaigns](https://www.businessofapps.com/insights/breakthrough-scaling-boost-your-app-campaigns/)
[](https://www.businessofapps.com/insights/boost-app-conversions-making-the-most-out-of-apple-and-google/)
#### [Boost app conversions: Making the most out of Apple and Google](https://www.businessofapps.com/insights/boost-app-conversions-making-the-most-out-of-apple-and-google/)
[More Insights](https://www.businessofapps.com/insights/)
[](https://apppromotionsummit.com/london/)
[Podcast](https://www.businessofapps.com/podcasts/)
---------------------------------------------------
We bring you insights into app marketing, UA, app engagement, app revenue, ASO, app analytics, and more.
[](https://www.businessofapps.com/podcasts/how-top-apps-win-at-user-acquisition/)
#### [#229: “How top apps win at user acquisition” App Promotion Summit Berlin panel](https://www.businessofapps.com/podcasts/how-top-apps-win-at-user-acquisition/)
[](https://www.businessofapps.com/podcasts/data-driven-strategies-for-ua-app-promotion-summit-berlin-panel/)
#### [#228: “Data-driven strategies for UA” App Promotion Summit Berlin panel](https://www.businessofapps.com/podcasts/data-driven-strategies-for-ua-app-promotion-summit-berlin-panel/)
[More Podcast](https://www.businessofapps.com/podcasts/)
[App Growth Videos](https://www.businessofapps.com/video/)
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Learn from the worlds top app marketing and product experts in our video talks and workshops covering user acquisition, ASO, app engagement and retention and subscription revenue growth.
[
00:16:02
](https://www.businessofapps.com/video/the-no-code-app-builder-designed-for-creators/)
#### [The No-Code App Builder Designed For Creators](https://www.businessofapps.com/video/the-no-code-app-builder-designed-for-creators/)
[
00:12:15
](https://www.businessofapps.com/video/how-to-find-the-sweet-spot-for-pricing-your-app/)
#### [How to Find the Sweet Spot for Pricing Your App](https://www.businessofapps.com/video/how-to-find-the-sweet-spot-for-pricing-your-app/)
[More Videos](/video)
[Downloads](/downloads/)
------------------------
Powerful knowledge bombs from ebooks, white-papers and presentations produced by the world’s top app innovators
[](https://www.businessofapps.com/the-ultimate-guide-for-running-better-mobile-marketing-campaigns?utm_source=BOA&utm_medium=featured-download&utm_campaign=socialpeta-hdl)
#### [The ultimate guide for running better mobile marketing campaigns](https://www.businessofapps.com/the-ultimate-guide-for-running-better-mobile-marketing-campaigns?utm_source=BOA&utm_medium=featured-download&utm_campaign=socialpeta-hdl)
[](https://launchyourapp.gummicube.com/aso-white-paper-2024/?utm_source=business_of_apps&utm_medium=sponsorship&utm_campaign=2023_sponsorship&utm_term=2024_aso_white_paper&utm_content=bonus_featured_download)
#### [Elevate Your App Growth: The 2024 ASO White Paper is Here!](https://launchyourapp.gummicube.com/aso-white-paper-2024/?utm_source=business_of_apps&utm_medium=sponsorship&utm_campaign=2023_sponsorship&utm_term=2024_aso_white_paper&utm_content=bonus_featured_download)
[More Downloads](/downloads/)
[Video Interviews](/video/app-talk-interviews/)
-----------------------------------------------
Interviews on app growth topics with individuals from across the app growth ecosystem
[
00:15:08
](https://www.businessofapps.com/video/why-ahead-invests-in-web-acquisition-for-better-control-and-faster-optimization/)
#### [Why Ahead Invests in Web Acquisition for Better Control and Faster Optimization](https://www.businessofapps.com/video/why-ahead-invests-in-web-acquisition-for-better-control-and-faster-optimization/)
[
00:14:22
](https://www.businessofapps.com/video/the-dating-app-that-users-dont-have-to-delete-after-they-find-love/)
#### [The Dating App That Users Don’t Have To Delete After They Find Love](https://www.businessofapps.com/video/the-dating-app-that-users-dont-have-to-delete-after-they-find-love/)
[More Videos](/video/app-talk-interviews/)
[App Data](https://www.businessofapps.com/data/)
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Get the latest download, usage, user and demographic data and statistics for apps
[](https://www.businessofapps.com/data/health-fitness-app-benchmarks/)
#### [Health & Fitness App Benchmarks (2024)](https://www.businessofapps.com/data/health-fitness-app-benchmarks/)
[](https://www.businessofapps.com/data/education-app-benchmarks/)
#### [Education App Benchmarks (2025)](https://www.businessofapps.com/data/education-app-benchmarks/)
[](https://www.businessofapps.com/data/finance-app-benchmarks/)
#### [Finance App Benchmarks (2025)](https://www.businessofapps.com/data/finance-app-benchmarks/)
[More App Data](https://www.businessofapps.com/data/)
### Business of Apps is a leading authority on the app industry
**Yahoo Finance**
"Indeed, according to data from Business of Apps, while Tinder still holds the market share in the U.S. (27%) Bumble is only just behind (26%)."
**Entrepreneur**
"Mobile apps are nothing if not intertwined with most Americans' daily lives. It's no surprise then, that by 2021, the number for total mobile app downloads is expected to reach 352.9 billion per year, according to a Business of Apps report."
**Newsweek**
"Cash App, a peer-to-peer payment service owned by Block, Inc., boasts more than 44 million monthly active users, according to Business of Apps. Cash App is nearly as large as Venmo, PayPal's equivalent peer-to-peer service, despite being launched four years later."
**Fortune**
"If these features do indeed come to Bumble in the future, they will impact the experience of millions. Indeed, according to data from Business of Apps, while Tinder still holds the market share in the U.S. (27%) Bumble is only just behind (26%)."
**Financial Times**
"Daily active users of BeReal, last year’s social media app sensation, are down nearly 50 per cent from their high point, according to data from Business of Apps."
**Bloomberg**
"That’s still well below the 270 million people using Microsoft Teams every month, or the 20 million people using Slack, according to an estimate from Business of Apps."
**New York Times**
"Duolingo, the popular language-learning app that is used by more than 34 million people daily according to Business of Apps, is exploring ways to incorporate Puerto Rican Spanish into some features"
**The Guardian**
"BeReal is growing rapidly. The vast majority of its lifetime 28m downloads happened this year, according to Business of Apps."
**The Economist**
" Today roughly 350m people around the world have a dating app on their phone, up from 250m in 2018, according to Business of Apps, a research firm."
**BBC**
"In case you haven't heard of it, TikTok is a video-sharing app that lets users create and share 15 – 60-second clips set to music or sound bites. Most of its users are reportedly under the age of 30, according to Business of Apps."
**Business Insider**
"In 2016, Eats controlled 5% of the US food-delivery market, while Grubhub held 70%, according to data compiled by Business of Apps."
**Forbes**
"As of 2023, the iPhone (which was released nearly two decades after Apple released its first computer) is Apple's current top-earning product, making 52% of its revenue, according to Business of Apps."
**Reuters**
"Adding game-like micropayments could help Tinder, which has around 75 million active users but only 10.5 million paying subscribers, according to Business of Apps, opens new tab."
**Time**
"By comparison Instagram took 15 months to reach 30 million downloads, while TikTok reached the milestone in just under two years. But the early numbers are still dwarfed by the 368 million users who visit Twitter daily, according to the Business of Apps."
**TechCrunch**
"Is the shine wearing off BeReal? Interesting data out this week from Business of Apps indicates that BeReal may have already peaked."
**Daily Mail**
"As of January this year, Paramount+ had over 55 million users and Disney+ had over 161 million. It allows them to receive money every month from users and tap into a market that is projected to be worth $115 billion by 2026, according to Business of Apps."
**The Telegraph**
"Apps are incredibly useful, but you should always delete the ones you don’t use as they can be a security risk. 'Apps are the entry point for many of the most popular services available today,' explains David Curry, data editor of Business of Apps"
**Cnet**
"Uber Eats and Postmates make navigating and ordering from your restaurant easy. Both apps work with over 825,000 restaurants across, according to Business of Apps, which is the most number of restaurants a food delivery service on this list works with."
**Wired**
"According to the BusinessOfApps, Apple sold 114 million AirPods in 2020 – that’s up from 15 million in 2017. These huge sales make it somewhat surprising that Apple has yet to give the original AirPods a significant refresh since their launch back in September 2016."
**eMarketer**
"Netflix, which had 220.6 million subscribers worldwide In 2022, per Business of Apps, can pivot into cloud gaming and generate new opportunities for user engagement and in-game advertising without disturbing its core business."
**Variety**
"The company has also seemingly achieved its advertiser-friendly aspirations, generating an all-time high of $31.5 billion in ad revenue for 2023 according to a Business of Apps report. So far this year, YouTube reported $8.1 billion in revenue for Q1 2024, a 21% YoY increase from the previous Q1."
**Yahoo Finance**
"Indeed, according to data from Business of Apps, while Tinder still holds the market share in the U.S. (27%) Bumble is only just behind (26%)."
**Entrepreneur**
"Mobile apps are nothing if not intertwined with most Americans' daily lives. It's no surprise then, that by 2021, the number for total mobile app downloads is expected to reach 352.9 billion per year, according to a Business of Apps report."
**Newsweek**
"Cash App, a peer-to-peer payment service owned by Block, Inc., boasts more than 44 million monthly active users, according to Business of Apps. Cash App is nearly as large as Venmo, PayPal's equivalent peer-to-peer service, despite being launched four years later."
**Fortune**
"If these features do indeed come to Bumble in the future, they will impact the experience of millions. Indeed, according to data from Business of Apps, while Tinder still holds the market share in the U.S. (27%) Bumble is only just behind (26%)."
**Financial Times**
"Daily active users of BeReal, last year’s social media app sensation, are down nearly 50 per cent from their high point, according to data from Business of Apps."
**Bloomberg**
"That’s still well below the 270 million people using Microsoft Teams every month, or the 20 million people using Slack, according to an estimate from Business of Apps."
**New York Times**
"Duolingo, the popular language-learning app that is used by more than 34 million people daily according to Business of Apps, is exploring ways to incorporate Puerto Rican Spanish into some features"
**The Guardian**
"BeReal is growing rapidly. The vast majority of its lifetime 28m downloads happened this year, according to Business of Apps."
[Marketplace](/marketplace/)
----------------------------
Discover the best platforms and services for building, marketing and managing mobile apps.
[
Push.House Push.House is a Premium Advertising Network
](https://www.businessofapps.com/marketplace/push-house/)[
SocialPeta #1 Ad Intelligence Platform
](https://www.businessofapps.com/marketplace/socialpeta/)[
Phiture We Help Apps Grow
](https://www.businessofapps.com/marketplace/phiture/)[
Persona.ly A Value First Company
](https://www.businessofapps.com/marketplace/persona-ly/)[
Luna from Unity Run better campaigns with Luna
](https://www.businessofapps.com/marketplace/luna-from-unity/)[
Yodel Mobile The Leading App Marketing Agency
](https://www.businessofapps.com/marketplace/yodel-mobile/)[
Jampp Unlock new growth
](https://www.businessofapps.com/marketplace/jampp/)[
Creative Clicks #1 Global Performance Agency
](https://www.businessofapps.com/marketplace/creative-clicks/)
Explore the app industry
------------------------
[
App Marketing
](/marketplace/app-marketing)[
App Store Optimization
](/marketplace/app-store-optimization)[
User Acquisition
](/marketplace/user-acquisition/)[
App Analytics
](/marketplace/app-analytics)[
App Engagement
](/marketplace/app-engagement/)[
App Monetization
](/marketplace/app-monetization)[
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](/marketplace/influencer-marketing)[
App Development
](/app-developers)[
Mobile Advertising
](/ads)
[Events](https://www.businessofapps.com/events/)
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Our app marketing and growth events.
[](https://www.businessofapps.com/event/app-promotion-summit-london/)[App Promotion Summit London 2025](https://www.businessofapps.com/event/app-promotion-summit-london/)
[](https://www.businessofapps.com/event/app-promotion-summit-nyc/)[App Promotion Summit NYC 2025](https://www.businessofapps.com/event/app-promotion-summit-nyc/)
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