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\[Report\] Digital Marketing Trends 2025
Uncover the latest digital marketing trends and actionable tips to elevate your marketing strategy.
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Read the report
](https://www.brandwatch.com/reports/digital-marketing-trends-2025/?utm_source=growl&utm_medium=web&utm_campaign=digital-marketing-trends)
* [· Forrester Wave 2024](https://www.brandwatch.com/p/forrester-wave-social-suites/)
* [· Brandwatch Academy](https://www.brandwatch.com/brandwatch-academy/)
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Understand and engage at the speed of social
============================================
2/3 of the Forbes 100 most valuable brands trust Brandwatch, the social suite built for our fast-moving world.
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Consumer Intelligence
---------------------
Understand your consumers, your brand, and your market.
Explore
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Social Media Management
-----------------------
Engage with consumers across social platforms and grow your brand.
Explore
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Influencer Marketing
--------------------
Discover influencers and manage campaigns with our end-to-end solution.
Explore
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###### News
##### Brandwatch & TikTok: TikTok’s Mentions API is now available worldwide in Brandwatch Consumer Research
Learn more
](https://www.brandwatch.com/p/tiktok-consumer-research/?utm_source=web&utm_medium=blip&utm_campaign=tiktok)
#### All-in-one suite for all your social media channels
#### Trusted by thousands of the world’s biggest brands
A complementary suite
of specialized, best in class tools
-----------------------------------------------------------
### Conduct deep research
Bring structure and meaning to billions of voices with game-changing AIÂ solutions
### Monitor your brand
Survive and thrive in a fast-moving digital landscape by keeping your finger on the pulse of consumer opinion
### Create winning content
Grow your brand with a data-driven content strategy all managed in one collaborative social content calendar
### Engage with consumers
Deliver exceptional customer experience by engaging with the right people in the right place at the right time
React to the trends that matter
-------------------------------
Access the world’s largest archive of consumer opinion and leverage advanced proprietary and generative AI to **discover new trends before anyone else and make smarter decisions.**
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Collaborate on data-driven content
----------------------------------
Manage channels, teams, workflows, approvals, and campaigns and **ensure brand alignment and stellar quality** in one collaborative content calendar.
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Shield your brand from threats
------------------------------
Monitor emerging threats across over 100m sources and set up smart, real-time alerts to **respond with speed and confidence before problems develop.**
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Manage all channels with ease
-----------------------------
Take the stress out of community management and customer support. **Engage customers and prospects with one social inbox for all your networks.**
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Get better results and ROI
--------------------------
When your social strategy is executed well and informed by robust, unique insights you’ll get a competitive edge that produces measurable results. **Don’t just take our word for it, see how some of our other clients did it.**
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### Better audience engagement
Virgin Holidays brought award-winning innovative content discovery to the travel industry to achieve excellent readership results.
Read More
](https://www.brandwatch.com/case-studies/virgin-holidays-digital/view/)
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### Take the lead
OnePlus use Brandwatch to add context to their social insights and become the #1 premium smartphone in their market
Read More
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### Double the ROI
Metia achieved a 22% higher click-through rate on its Twitter ads, a 59% higher landing rate on its webpage, and a 144% higher conversion rate.
Read More
](https://www.brandwatch.com/case-studies/metia/view/)
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### Turn crisis into opportunity
Bimbo took a crisis and turned it into a business opportunity that saw a social campaign generate $580,000 in sales.
Read More
](https://www.brandwatch.com/case-studies/bimbo/view/)
“My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.”
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**Jaya Deshpande**, Principal Social Analyst, BBC
A solution that fits
--------------------
Select your job role, your industry or your use case and we’ll show how Brandwatch can help.
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### Use Cases
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### Industries
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The #1 trusted enterprise solution
----------------------------------
Brandwatch solutions are consistently recognized as leaders by industry analysts and the customers who rely on them to better understand and engage with their consumers.
[
Read the Forrester Wave
](https://www.brandwatch.com/p/forrester-wave-social-suites/)
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Book a meeting
to get started
-------------------------------
Speak to an expert to find out how Brandwatch will change the way you work.
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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
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Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
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