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Bluetooth Asia 2025 is back
Become a Sponsor and Exhibitor at the premier Bluetooth event in China.
[Learn More](https://bluetoothasiaevent.com/en/index.html)
Develop with Bluetooth® Technology
----------------------------------
### 01\. Join
### 01\. Join
Join thousands of the world’s most innovative companies developing Bluetooth® products and influencing the future direction of Bluetooth technology.
[Find Out More](/develop-with-bluetooth/join/)
### 02\. Build
### 02\. Build
Find resources to help you build and test your Bluetooth® product.
[Find Out More](/develop-with-bluetooth/build/)
### 03\. Qualify
### 03\. Qualify
All products that use Bluetooth® technology must complete the product qualification process. It ensures global interoperability and further strengthens the Bluetooth brand.
[Find Out More](/develop-with-bluetooth/qualification-listing/)
### 04\. Brand
### 04\. Brand
You’ve qualified your Bluetooth® product. Now what? It’s time to make sure it’s properly branded.
[Use the Bluetooth Brand](/develop-with-bluetooth/marketing-branding/)
#### Featured
Find out how this new Bluetooth® capability will deliver life-changing audio experiences that will enhance the way you engage with others and the world around you.
[](https://cta-redirect.hubspot.com/cta/redirect/21917282/b709a66e-7183-479e-9bd2-8eb8499fe5c6?webInteractiveContentId=165312078857&webInteractiveId=323445444885&containerType=EMBEDDED&campaignId=54ffa190-56f1-4c03-acd0-c43608caee6f&pageUrl=https%3A%2F%2Fwww.bluetooth.com%2F&portalId=21917282&pageTitle=Bluetooth%C2%AE+Technology+Website&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F130.0.0.0+Safari%2F537.36&hutk=388b56f221c08daad594bd29432347e1&hssc=34237554.1.1741972524859&hstc=34237554.388b56f221c08daad594bd29432347e1.1741972524858.1741972524858.1741972524858.1&hsfp=3775859371&contentType=standard-page)
Enhancing Bluetooth® Technology
Learn more about featured specifications projects currently underway within the Bluetooth SIG
[View Featured Specification Projects](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKGAfPe9HhtCA7%2B%2BXljfEnYn4jiZ20GOsz5kVlI51Kr6KY%2FjZu6kuX8vgqSl17g4AoNcuJhcvSm4w6BD%2BJXhxxISAK8pl3Qb297%2B4LfBCkGAXk7gTZ8GPnIPELexPjw5HaM52nu%2Bd7bBPYEHGRRWVByQxH6lFVyZACOrJRnkSjhDLHA9NzJKj219ALhJo2Ro60FALKStdh5JNC7p78l8hG3cgPSFTj0FUZH&portalId=21917282&pageUrl=https%3A%2F%2Fwww.bluetooth.com%2F&pageTitle=Bluetooth%C2%AE+Technology+Website&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F130.0.0.0+Safari%2F537.36&hutk=388b56f221c08daad594bd29432347e1&hssc=34237554.1.1741972524859&hstc=34237554.388b56f221c08daad594bd29432347e1.1741972524858.1741972524858.1741972524858.1&webInteractiveContentId=175533099894&webInteractiveId=354960141484&containerType=EMBEDDED&campaignId=a278157b-977c-41df-b625-277923b5e5f9&hsfp=3775859371&contentType=standard-page)
#### What’s New?
Exploring Bluetooth® Channel Sounding
Bluetooth® Channel Sounding is a new secure, fine ranging feature that brings true distance awareness to Bluetooth connected devices
[View Now](https://www.bluetooth.com/bluetooth-resources/bluetooth-channel-sounding-introduction/)
The Perfect Fit for an Auracast™ Retrofit
Learn about Auracast™ broadcast audio retrofit solutions and opportunities
[Download Now](https://www.bluetooth.com/wp-content/uploads/2024/08/2403_Auracast_Retrofit_Infographic_FINAL.pdf)
#### NEW USE CASE
Bluetooth® Electronic Shelf Labels
Discover how a new Bluetooth® standard for the electronic shelf label market will help unlock the next phase in retail digital transformation
[](https://cta-redirect.hubspot.com/cta/redirect/21917282/15154101-dd0a-4a1c-afd0-2004b06cddd7?webInteractiveContentId=165312035653&webInteractiveId=323445041716&containerType=EMBEDDED&campaignId=dedacf9b-c673-43e1-80ed-e8e6e3e71808&pageUrl=https%3A%2F%2Fwww.bluetooth.com%2F&portalId=21917282&pageTitle=Bluetooth%C2%AE+Technology+Website&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F130.0.0.0+Safari%2F537.36&hutk=388b56f221c08daad594bd29432347e1&hssc=34237554.1.1741972524859&hstc=34237554.388b56f221c08daad594bd29432347e1.1741972524858.1741972524858.1741972524858.1&hsfp=3775859371&contentType=standard-page)
#### HIGHLIGHTS FROM THE BLOG
A First Look at Bluetooth Channel Sounding
The forthcoming update to the Bluetooth Core Specification adds a new feature called Bluetooth Channel Sounding.
[Read Now](https://www.bluetooth.com/blog/a-first-look-at-bluetooth-channel-sounding/)
Auracast™ Broadcast Audio in the Real World
Find out how Auracast™ broadcast audio is beginning to impact real-world public spaces.
[Read Now](https://www.bluetooth.com/blog/auracast-broadcast-audio-in-the-real-world/)
Auracast™ Broadcast Audio Is Heard Loud and Clear at HLAA 2024
Read about the Auracast™ innovations that were discussed at HLAA 2024
[Read Now](https://www.bluetooth.com/blog/auracast-broadcast-audio-is-heard-loud-and-clear-at-hlaa-2024/)
#### FEATURED TOOL
The Bluetooth® Range Estimator
Calculate the expected range between two Bluetooth® devices
[](https://cta-redirect.hubspot.com/cta/redirect/21917282/5261312b-34bf-406a-83c5-c69fed175961?webInteractiveContentId=165312079114&webInteractiveId=323422174750&containerType=EMBEDDED&campaignId=2eda0ac1-d5e7-42b5-9373-65dc43fd399f&pageUrl=https%3A%2F%2Fwww.bluetooth.com%2F&portalId=21917282&pageTitle=Bluetooth%C2%AE+Technology+Website&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F130.0.0.0+Safari%2F537.36&hutk=388b56f221c08daad594bd29432347e1&hssc=34237554.1.1741972524859&hstc=34237554.388b56f221c08daad594bd29432347e1.1741972524858.1741972524858.1741972524858.1&hsfp=3775859371&contentType=standard-page)
#### Latest Resources
Select Type... Blog Posts Case Studies Infographics Papers Study Guides Videos
* Blog Posts
* Case Studies
* Infographics
* Papers
* Study Guides
* Videos
[
Blog Post
](https://www.bluetooth.com/blog/how-qr-codes-can-help-you-connect-to-an-auracast-broadcast/)
#### [How QR codes can help you connect to an Auracast™ broadcast](https://www.bluetooth.com/blog/how-qr-codes-can-help-you-connect-to-an-auracast-broadcast/)
Amongst the many changes brought about in the wake of the pandemic was the…
[Read More](https://www.bluetooth.com/blog/how-qr-codes-can-help-you-connect-to-an-auracast-broadcast/)
[
Blog Post
](https://www.bluetooth.com/blog/bluetooth-core-specifications-now-scheduled-for-bi-annual-release/)
#### [Bluetooth® Core Specifications now scheduled for bi-annual release](https://www.bluetooth.com/blog/bluetooth-core-specifications-now-scheduled-for-bi-annual-release/)
“This new cadence will ensure that incremental improvements and features can reach developers and…
[Read More](https://www.bluetooth.com/blog/bluetooth-core-specifications-now-scheduled-for-bi-annual-release/)
[
Blog Post
](https://www.bluetooth.com/blog/why-it-is-important-to-standardize-communication-for-bluetooth-functionality/)
#### [Why it is important to standardize communication for Bluetooth functionality](https://www.bluetooth.com/blog/why-it-is-important-to-standardize-communication-for-bluetooth-functionality/)
Bluetooth is the global benchmark for safe, flexible, dependable, effortless wireless connection. Every day,…
[Read More](https://www.bluetooth.com/blog/why-it-is-important-to-standardize-communication-for-bluetooth-functionality/)
[View All](https://www.bluetooth.com/bluetooth-resources/)
[View All Blog Posts](https://www.bluetooth.com/bluetooth-resources/?types=post)
[View All Case Studies](https://www.bluetooth.com/bluetooth-resources/?types=case-study)
[View All Infographics](https://www.bluetooth.com/bluetooth-resources/?types=infographic)
[View All Papers](https://www.bluetooth.com/bluetooth-resources/?types=paper)
[View All Study Guides](https://www.bluetooth.com/bluetooth-resources/?types=study-guide)
[View All Videos](https://www.bluetooth.com/bluetooth-resources/?types=video)
#### Stay in the Know
Keep up to date with the latest Bluetooth® technology updates
[Sign Up for Bluetooth Email Updates](https://www.bluetooth.com/email-signup)
[Member Login](https://www.bluetooth.com/login/)
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* [KnowledgeBase and Support Requests](https://www.bluetooth.com/support?kb=1)
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[Contact Us](https://www.bluetooth.com/support/)
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Web Listening Together 4
Web Listening Together 4
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Listening Together Deconstructed hero
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Watching Together 3 Deconstructed hero
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Wireless Speakers 1 1080x1080
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Wireless Headphones 1 1080x1080
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Silent Disco 1 800x800
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Audio Streaming 1 1080x1080
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Listening Together 1 Deconstructed Social
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2107 Pipeline 800x800 HADM 2
2107 Pipeline 800x800 HADM 2
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Asset Tracking 6 800x800
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2302 Ultra Low Latency HID IMG
2302 Ultra Low Latency HID IMG
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Higher Bands 4 1200x628
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Higher Bands 3 1920x1080
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Higher Data Throughput scaled
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