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Featured Blogs

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Blog

[GenAI Possibilities Become Reality When Leaders Tackle The Hard Work First](https://www.forrester.com/blogs/genai-possibilities-become-reality-when-b2b-leaders-tackle-the-hard-work-first/)

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[Lisa Gately](https://www.forrester.com/blogs/author/lisa_gately/ "Lisa Gately") February 21, 2025

Learn why well-meaning questions about generative AI adoption can become a distraction — and what to do first to reap real benefits.

[Read More](https://www.forrester.com/blogs/genai-possibilities-become-reality-when-b2b-leaders-tackle-the-hard-work-first/)

Blog

[In A World Of Buying Mayhem, All Leaders Must Be Change Leaders](https://www.forrester.com/blogs/all-leaders-must-be-change-leaders-b2b-cx-summit/)

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[Katy Tynan](https://www.forrester.com/blogs/author/katy_tynan/ "Katy Tynan") 21 hours ago

Today’s dizzying pace of change will not abate, and leaders must show the way forward. At our upcoming events, B2B Summit North America and CX Summit EMEA, we’ll show you how.

[Read More](https://www.forrester.com/blogs/all-leaders-must-be-change-leaders-b2b-cx-summit/)

Podcast

[Encore Presentation: Get Your AI Aligned](https://www.forrester.com/what-it-means/ep408-ai-alignment/)

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[What It Means](/what-it-means) 1 day ago

The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach can help.

[Listen Now](https://www.forrester.com/what-it-means/ep408-ai-alignment/)

### Gain B2B Marketing Insights At Forrester’s Phoenix Summit!

#### Do more, see more, and learn more at B2B Summit North America, with new hands-on opportunities to connect with analysts, new research, and new frameworks to manage buyer chaos and align go-to-market teams.

[See What’s In It For You](https://www.forrester.com/event/b2b-summit-north-america/)

Blog

[Google To Acquire CNAPP Specialist Unicorn Wiz For $32 Billion](https://www.forrester.com/blogs/google-to-acquire-cnapp-specialist-unicorn-wiz-for-32bn/)

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[Andras Cser](https://www.forrester.com/blogs/author/andras_cser/ "Andras Cser") 2 days ago

Learn what the largest-ever acquisition in cybersecurity means both for Google and the CNAPP space.

[Read More](https://www.forrester.com/blogs/google-to-acquire-cnapp-specialist-unicorn-wiz-for-32bn/)

Blog

[ServiceNow And Salesforce Cross Battle Lines In An Escalating CRM War](https://www.forrester.com/blogs/servicenow-and-salesforce-cross-battle-lines-in-an-escalating-crm-war/)

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[Kate Leggett](https://www.forrester.com/blogs/author/kate_leggett/ "Kate Leggett") 3 days ago

Customer relationship management (CRM) systems initially focused on supporting core front-office functions such as sales and marketing, but the value proposition of CRM has significantly expanded through strategic tech convergence, driving substantial revenue growth for vendors.

[Read More](https://www.forrester.com/blogs/servicenow-and-salesforce-cross-battle-lines-in-an-escalating-crm-war/)

Blog

[Let The Service Management Agentic AI Race Begin](https://www.forrester.com/blogs/let-the-service-management-agentic-ai-race-begin/)

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[Julie Mohr](https://www.forrester.com/blogs/author/julie_mohr/ "Julie Mohr") 7 days ago

As vendors race to integrate AI-driven solutions into their offerings, we explore how agentic AI is revolutionizing service management, why it matters now, and what the future holds for service management automation.

[Read More](https://www.forrester.com/blogs/let-the-service-management-agentic-ai-race-begin/)

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Blog

[It’s Not Your Automation; It’s Your Change Management](https://www.forrester.com/blogs/its-not-your-automation-its-your-change-management/)

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[Craig Le Clair](https://www.forrester.com/blogs/author/craig_le_clair/ "Craig Le Clair") 22 hours ago

Change isn’t just hard — it’s a continuous battle, and one that automation will make more intense and frequent. And if you think you’re prepared for automation’s pace of change that is coming, you’re already behind. We’ve barely grown comfortable with the past few years’ changes — remote work, video calls, hybrid chaos — and \[…\]

[Read More](https://www.forrester.com/blogs/its-not-your-automation-its-your-change-management/)

Blog

[WAFs Are Now The Center Of Application Protection Suites](https://www.forrester.com/blogs/wafs-are-now-the-center-of-application-protection-suites/)

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[Sandy Carielli](https://www.forrester.com/blogs/author/sandy_carielli/ "Sandy Carielli") 24 hours ago

Although not a new technology by any stretch, web application firewall (WAF) solutions continue their evolution. Today, WAF solutions are cloud-based and protect applications and APIs in hybrid and multicloud environments. WAF solution vendors have expanded their remit to address API attacks and layer 7 DDoS and are working to integrate WAFs with bot management, \[…\]

[Read More](https://www.forrester.com/blogs/wafs-are-now-the-center-of-application-protection-suites/)

### 2025 Tech Predictions: Your Must-Have Guide

#### From AI’s impact to cloud evolution and smarter workflows for the SDLC and AIOps, 2025 is set to be a big year for tech. Download our Predictions guide to see if you’re on track to make the most of these changes.

[Explore Now](https://www.forrester.com/predictions/technology-2025/)

Blog

[Top AI Use Cases For Accounts Receivable Automation In 2025](https://www.forrester.com/blogs/top-ai-use-cases-for-accounts-receivable-automation-in-2025/)

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[Meng Liu](https://www.forrester.com/blogs/author/meng_liu/ "Meng Liu") 1 day ago

The AI Transformation In Accounts Receivable In the dynamic world of finance, AI is transforming accounts receivable (AR) processes, driving efficiency and accuracy like never before. Our latest report, Top AI Use Cases For Accounts Receivable Automation In 2025, explores the groundbreaking ways AI is reshaping AR, from collection management to electronic invoice presentment. The \[…\]

[Read More](https://www.forrester.com/blogs/top-ai-use-cases-for-accounts-receivable-automation-in-2025/)

Blog

[Call For Entries: The 2025 Enterprise Architecture Awards](https://www.forrester.com/blogs/call-for-entries-the-2025-forrester-enterprise-architecture-awards/)

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[Charles Betz](https://www.forrester.com/blogs/author/charles_betz/ "Charles Betz") 2 days ago

Forrester is thrilled to announce the opening of nominations for the 2025 global Enterprise Architecture Awards.

[Read More](https://www.forrester.com/blogs/call-for-entries-the-2025-forrester-enterprise-architecture-awards/)

Blog

[Anarchy In The UK: The UK Government’s Wild Ride With AI And Big Tech In 2025 — And It’s Only March](https://www.forrester.com/blogs/anarchy-in-the-uk-the-uk-governments-wild-ride-with-ai-and-big-tech-in-2025-and-its-only-march/)

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[Martin Gill](https://www.forrester.com/blogs/author/martin_gill/ "Martin Gill") 2 days ago

The UK government has declared that it will “take a ‘test and learn’ approach with spending on AI and digital to push innovation.” Staged funding, mission-driven prioritization, and outcome metrics — the civil service bringing some Silicon Valley mentality to play. In theory, I like it. In practice … hold that thought for now.

[Read More](https://www.forrester.com/blogs/anarchy-in-the-uk-the-uk-governments-wild-ride-with-ai-and-big-tech-in-2025-and-its-only-march/)

Blog

[Compensation Solutions Increase ROI By Enabling Administrators](https://www.forrester.com/blogs/compensation-solutions-increase-roi-by-enabling-administrators/)

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[Seth Marrs](https://www.forrester.com/blogs/author/seth_marrs/ "Seth Marrs") 2 days ago

The Forrester Wave™: Sales Performance Management Solutions For Incentive Compensation, Q1 2025, provides insights into how this category is evolving and where customers are getting the most value.

[Read More](https://www.forrester.com/blogs/compensation-solutions-increase-roi-by-enabling-administrators/)

Blog

[Align Product Management And Portfolio Marketing To Create Three Growth Trajectories](https://www.forrester.com/blogs/align-product-and-portfolio-marketing-to-create-three-growth-trajectories/)

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[Beth Caplow](https://www.forrester.com/blogs/author/beth_caplow/ "Beth Caplow") 3 days ago

Portfolio marketers and product managers can work together to build a unified approach to growth that identifies the most attractive market opportunities while determining the best product strategies to capitalize on them.

[Read More](https://www.forrester.com/blogs/align-product-and-portfolio-marketing-to-create-three-growth-trajectories/)

### Ready For 2025? Discover Key B2B Marketing And Sales Predictions!

#### Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.

[Get Our 2025 Predictions Guide](https://www.forrester.com/predictions/b2b-2025)

Blog

[Are We Too Scared To Fly?](https://www.forrester.com/blogs/are-we-too-scared-to-fly/)

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[Dipanjan Chatterjee](https://www.forrester.com/blogs/author/dipanjan_chatterjee/ "Dipanjan Chatterjee") 3 days ago

The recent spate of airline disasters has jangled flyers’ nerves. To get a pulse check on consumer sentiment, we asked respondents in the US, UK, and Canada how they felt about the state of air travel.

[Read More](https://www.forrester.com/blogs/are-we-too-scared-to-fly/)

Blog

[Is Customer Success Paying Enough Attention To GenAI Today?](https://www.forrester.com/blogs/is-customer-success-paying-enough-attention-to-genai-today/)

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[Laura Ramos](https://www.forrester.com/blogs/author/laura_ramos/ "Laura Ramos") 3 days ago

Last week, we published two data snapshot reports from Forrester’s State Of Customer Engagement Survey, 2024. Focused on US-based respondents at B2B firms that primarily sell software, these short reports give a bit of a unique look into the more sophisticated side of customer engagement.

[Read More](https://www.forrester.com/blogs/is-customer-success-paying-enough-attention-to-genai-today/)

Blog

[The State Of Services, 2025: Co-Innovation, AI-Powered Delivery, And Performance Pricing Set The Bar](https://www.forrester.com/blogs/the-state-of-services-2025-co-innovation-and-performance-pricing-set-the-bar/)

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[Ted Schadler](https://www.forrester.com/blogs/author/ted_schadler/ "Ted Schadler") 3 days ago

Technology service spending will reach $2 trillion in 2028, rising 4.6% year over year globally, much faster than GDP growth. We recently analyzed the earnings of six technology service providers and surveyed over 2,300 enterprise service decision-makers (with both business and IT titles) from 11 countries around the world to find out what’s going on \[…\]

[Read More](https://www.forrester.com/blogs/the-state-of-services-2025-co-innovation-and-performance-pricing-set-the-bar/)

Blog

[Call For Entries: 2025 Forrester Technology Awards](https://www.forrester.com/blogs/call-for-entries-2025-forrester-technology-awards/)

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[Frederic Giron](https://www.forrester.com/blogs/author/fred_giron/ "Frederic Giron") 3 days ago

Forrester is delighted to announce the opening call for our annual global Technology Awards in three categories this year: the Technology Strategy Impact Award, the Enterprise Architecture Award, and the all-new Data & AI Impact Award. These awards aim to recognize high-performing organizations that have enhanced business outcomes with their IT, AI, and data capabilities. \[…\]

[Read More](https://www.forrester.com/blogs/call-for-entries-2025-forrester-technology-awards/)

Podcast

[396: Guerilla CX](https://www.forrester.com/cx-cast/396-guerilla-cx/)

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[The CX Cast](/cx-cast) 3 days ago

Guerilla CX is “swift, creative, and often low-cost tactics that make the most of rightsized data and foster experimentation and learning to create memorable moments that act as a catalyst for CX and EX transformation.” VP, Principal Analyst Joana de Quintanilha returns to explain why guerilla CX tactics need to be in every CX practitioner’s back pocket, as well as how deploying these tactics might lead to big impact on CX and internal customer-focused culture.

[Listen Now](https://www.forrester.com/cx-cast/396-guerilla-cx/)

### How Will 2025 B2C Trends Shape Your Strategy?

#### Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

[Get Our 2025 Predictions Guide](https://www.forrester.com/predictions/b2c-cx-digital-2025)

Blog

[How Banks Can Win At CX: Lessons From The Front Lines](https://www.forrester.com/blogs/how-banks-can-win-at-cx-lessons-from-the-front-lines/)

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[Oliwia Berdak](https://www.forrester.com/blogs/author/oliwia_berdak/ "Oliwia Berdak") 4 days ago

Customer experience quality in banking is falling on average, but there are banking brands globally that buck this trend, outshining competitors and continuing to improve their CX performance.

[Read More](https://www.forrester.com/blogs/how-banks-can-win-at-cx-lessons-from-the-front-lines/)

Blog

[Microgrids And Data Centers: A Sustainable Power Duo](https://www.forrester.com/blogs/microgrids-data-centers-a-sustainable-power-duo/)

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[Alvin Nguyen](https://www.forrester.com/blogs/author/alvin_nguyen/ "Alvin Nguyen") 4 days ago

Tech leaders are under more pressure to improve energy efficiency. Discover how microgrids are revolutionizing data centers to meet AI’s growing demands and sustainability goals.

[Read More](https://www.forrester.com/blogs/microgrids-data-centers-a-sustainable-power-duo/)

Blog

[Takeaways From HIMSS25: Embrace Collaboration, Change, And Cybersecurity](https://www.forrester.com/blogs/takeaways-from-himss-embrace-collaboration-change-and-cybersecurity/)

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[Arielle Trzcinski](https://www.forrester.com/blogs/author/arielle_trzcinski/ "Arielle Trzcinski") 4 days ago

Collaboration emerged as a key theme for unlocking the power of emerging technology and tackling tough challenges for healthcare at the Healthcare Information and Management Systems Society (HIMSS) annual conference for 2025. Get more of our key takeaways here.

[Read More](https://www.forrester.com/blogs/takeaways-from-himss-embrace-collaboration-change-and-cybersecurity/)

Blog

[Top AI Use Cases For Accounts Payable Automation In 2025](https://www.forrester.com/blogs/top-ai-use-cases-for-accounts-payable-automation-in-2025/)

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[Meng Liu](https://www.forrester.com/blogs/author/meng_liu/ "Meng Liu") 4 days ago

Learn six key areas where AI is delivering significant value for accounts payable in this preview of a new report.

[Read More](https://www.forrester.com/blogs/top-ai-use-cases-for-accounts-payable-automation-in-2025/)

Blog

[Meet The Analyst: Covering ERP, FP&A, SaaS, And The Enterprise Software Market](https://www.forrester.com/blogs/meet-the-analyst-covering-erp-fpa-saas-and-the-enterprise-software-market/)

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[Faram Medhora](https://www.forrester.com/blogs/author/faram_medhora/ "Faram Medhora") 7 days ago

I am thrilled to begin my journey as principal analyst on the enterprise software, IT services, and digital transformation-focused team at Forrester. For nearly two decades, I have led major business-technology initiatives. During the last eight years for Forrester Consulting, I helped clients drive transformative results. Now, I am eager to deliver clear, actionable insights \[…\]

[Read More](https://www.forrester.com/blogs/meet-the-analyst-covering-erp-fpa-saas-and-the-enterprise-software-market/)

Blog

[Siemens Data Center Analyst Event Touches On A Variety Of Topics](https://www.forrester.com/blogs/siemens-data-center-analyst-event/)

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[Alvin Nguyen](https://www.forrester.com/blogs/author/alvin_nguyen/ "Alvin Nguyen") 7 days ago

Curious about Siemens' latest data center strategy? Get some key highlights from the recent Siemens analyst event.

[Read More](https://www.forrester.com/blogs/siemens-data-center-analyst-event/)

Blog

[Ask, Don’t Interrogate: Best Practices For Collecting Zero-Party Data](https://www.forrester.com/blogs/ask-dont-interrogate-best-practices-for-collecting-zero-party-data/)

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[Stephanie Liu](https://www.forrester.com/blogs/author/stephanie-liu/ "Stephanie Liu") March 13, 2025

As more privacy regulations and consumer tools emerge, the challenge for brands is how to ask consumers for data in a way that is user-friendly and encourages them to share their information. Get an example on how to collect zero-party data in this preview of a new report.

[Read More](https://www.forrester.com/blogs/ask-dont-interrogate-best-practices-for-collecting-zero-party-data/)

Blog

[The Power Of Open Source: Cloud-Native Is Transforming As AI Takes The Limelight](https://www.forrester.com/blogs/the-power-of-open-source-cloud-native-is-transforming-as-ai-takes-the-limelight/)

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[Charlie Dai](https://www.forrester.com/blogs/author/charlie_dai/ "Charlie Dai") March 13, 2025

Three years ago, Lee Sustar and I published the report, Navigate The Cloud-Native Ecosystem In 2022. In that report, we analyzed how the cloud-native ecosystem, driven by open-source software (OSS), has been powering architecture modernization across infrastructure and application development, enabling platform-driven innovation in the meantime across a spectrum of technology domains such as data \[…\]

[Read More](https://www.forrester.com/blogs/the-power-of-open-source-cloud-native-is-transforming-as-ai-takes-the-limelight/)

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