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[The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers](https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report?hubs_content=blog.hubspot.com/&hubs_content-cta=The%202025%20State%20of%20Marketing%20%26%20Trends%20Report%3A%20Data%20from%201700%2B%20Global%20Marketers)
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Discover the digital marketing industry trends, winning opportunities and challenges brands face thi...
Maxwell Iskiev
Updated 6/26/24
Featured Posts
--------------
### [The Top Types of AI-Generated Content in Marketing \[New Data, Examples & Tips\]](https://blog.hubspot.com/marketing/top-types-of-ai-generated-content-in-marketing?hubs_content=blog.hubspot.com/&hubs_content-cta=The%20Top%20Types%20of%20AI-Generated%20Content%20in%20Marketing%20%5BNew%20Data%2C%20Examples%20%26%20Tips%5D)
Tristen Taylor
Updated 7/23/24
### [What is Sales Planning? How to Create a Sales Plan](https://blog.hubspot.com/sales/ultimate-guide-creating-sales-plan?hubs_content=blog.hubspot.com/&hubs_content-cta=What%20is%20Sales%20Planning%3F%20How%20to%20Create%20a%20Sales%20Plan)
Jay Fuchs
Updated 9/25/24
### [6 Steps to Create an Outstanding Marketing Plan \[Free Templates\]](https://blog.hubspot.com/marketing/marketing-plan-template-generator?hubs_content=blog.hubspot.com/&hubs_content-cta=6%20Steps%20to%20Create%20an%20Outstanding%20Marketing%20Plan%20%5BFree%20Templates%5D)
Rebecca Riserbato
Updated 7/23/24
### [Customer Journey Maps: How to Create Really Good Ones \[Examples + Template\]](https://blog.hubspot.com/service/customer-journey-map?hubs_content=blog.hubspot.com/&hubs_content-cta=Customer%20Journey%20Maps%3A%20How%20to%20Create%20Really%20Good%20Ones%20%5BExamples%20%2B%20Template%5D)
Aaron Agius
Updated 2/10/25
### [SEO Web Design: How to Optimize Your Design to Rank Better](https://blog.hubspot.com/website/seo-web-design?hubs_content=blog.hubspot.com/&hubs_content-cta=SEO%20Web%20Design%3A%20How%20to%20Optimize%20Your%20Design%20to%20Rank%20Better)
Erin Pennings
Updated 12/16/24
* ### [Learn from My Mistakes: 7 Digital Course Pitfalls to Skip](https://blog.hubspot.com/marketing/digital-course-pitfalls?hubs_content=blog.hubspot.com/&hubs_content-cta=Learn%20from%20My%20Mistakes%3A%207%20Digital%20Course%20Pitfalls%20to%20Skip)
Discover the top digital course pitfalls to avoid from experienced creator Amy Porterfield. Skip com...
Amy Porterfield
Updated 2/12/25
* ### [How To Do Representation in Marketing the Right Way (+ Consu...](https://blog.hubspot.com/marketing/representation-in-marketing?hubs_content=blog.hubspot.com/&hubs_content-cta=How%20To%20Do%20Representation%20in%20Marketing%20the%20Right%20Way%20\(%2B%20Consu...)
Consumers want to see themselves in marketing materials. Learn why representation in marketing is so...
Sonia Thompson
Updated 2/27/25
* ### [The Psychology of Short-Form Content: Why We Love Bite-Sized...](https://blog.hubspot.com/marketing/short-form-video-psychology?hubs_content=blog.hubspot.com/&hubs_content-cta=The%20Psychology%20of%20Short-Form%20Content%3A%20Why%20We%20Love%20Bite-Sized...)
Ever wonder why short-form videos are so popular? Turns out there's a bit of psychology behind it.
Erica Santiago
Updated 2/10/25
* ### [How to Use AI For a More Effective Social Media Strategy, Ac...](https://blog.hubspot.com/marketing/ai-social-media-strategy?hubs_content=blog.hubspot.com/&hubs_content-cta=How%20to%20Use%20AI%20For%20a%20More%20Effective%20Social%20Media%20Strategy%2C%20Ac...)
Unleash the power of AI for an effective social media strategy with insights from Ross Simmonds. Dis...
Ross Simmonds
Updated 2/12/25
Marketing
---------
[See more marketing articles See more marketing articles](https://blog.hubspot.com/marketing?hubs_content=blog.hubspot.com/&hubs_content-cta=-medium)
* ### [Marketing Like a Castaway](https://blog.hubspot.com/marketing/marketing-like-a-castaway?hubs_content=blog.hubspot.com/&hubs_content-cta=Marketing%20Like%20a%20Castaway)
Eric Munn, the director of marketing for the Chicago Transit Authority, shares how he does...
Laura M. Browning
3/5/25
* ### [B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer](https://blog.hubspot.com/marketing/b2b-marketing-analytics?hubs_content=blog.hubspot.com/&hubs_content-cta=B2B%20Marketing%20Analytics%20That%20Every%20Team%20Needs%20to%20Track%20%E2%80%94%20My%20Take%20as%20a%20Marketer)
Discover what B2B marketing analytics is, the essential data to collect, tools to use, and...
Zoe Ashbridge
3/5/25
* ### [13 Media Planning Tools I Tried & What Worked Best \[+ Free Template\]](https://blog.hubspot.com/marketing/media-planning-tools?hubs_content=blog.hubspot.com/&hubs_content-cta=13%20Media%20Planning%20Tools%20I%20Tried%20%26%20What%20Worked%20Best%20%5B%2B%20Free%20Template%5D)
Discover the best media planning tools to streamline your advertising strategy and maximiz...
AJ Beltis
3/5/25
* ### [How to Create a Successful Marketing Campaign \[Strategies, Data, + Examples\]](https://blog.hubspot.com/marketing/marketing-campaigns?hubs_content=blog.hubspot.com/&hubs_content-cta=How%20to%20Create%20a%20Successful%20Marketing%20Campaign%20%5BStrategies%2C%20Data%2C%20%2B%20Examples%5D)
Marketing campaigns give your brand an identity, personality, and emotion. Here’s everythi...
Allie Decker
3/5/25
[See more marketing articles See more marketing articles](https://blog.hubspot.com/marketing?hubs_content=blog.hubspot.com/&hubs_content-cta=-medium)
The State of Inbound Marketing in 2025
[Download the Report](https://www.hubspot.com/state-of-marketing?hubs_post=blog.hubspot.com/&hubs_post-cta=homepage)
From HubSpot's video library
----------------------------
prev next
* ### [How to Start Affiliate Marketing With No Experience or Money (4 Free Tools!)](https://youtu.be/L5bqv6Ct54k)
* ### [How Airlines Really Make Money | Hustlenomics | The Hustle](https://www.youtube.com/watch?v=NYlpUde98EA)
* ### [What Entrepreneurs Can Learn From Native Deodorant](https://youtu.be/Dl9ErkAscao)
* ### [Meet the Designer Behind the Iconic Nudie Suit | Unknown Empires](https://www.youtube.com/watch?v=U-V86EZneCI)
* ### [Tips For Elevating Your Next Go-To-Market Strategy (+ Free Templates)](https://youtu.be/gF8IXPUrWyw)
* ### [Why T-Mobile Trademarked This Color | The Hustle](https://www.youtube.com/watch?v=w0Bqo-hiXik)
* ### [How to Start Affiliate Marketing With No Experience or Money (4 Free Tools!)](https://youtu.be/L5bqv6Ct54k)
* ### [How Airlines Really Make Money | Hustlenomics | The Hustle](https://www.youtube.com/watch?v=NYlpUde98EA)
* ### [What Entrepreneurs Can Learn From Native Deodorant](https://youtu.be/Dl9ErkAscao)
* ### [Meet the Designer Behind the Iconic Nudie Suit | Unknown Empires](https://www.youtube.com/watch?v=U-V86EZneCI)
* ### [Tips For Elevating Your Next Go-To-Market Strategy (+ Free Templates)](https://youtu.be/gF8IXPUrWyw)
* ### [Why T-Mobile Trademarked This Color | The Hustle](https://www.youtube.com/watch?v=w0Bqo-hiXik)
* ### [How to Start Affiliate Marketing With No Experience or Money (4 Free Tools!)](https://youtu.be/L5bqv6Ct54k)
* ### [How Airlines Really Make Money | Hustlenomics | The Hustle](https://www.youtube.com/watch?v=NYlpUde98EA)
* ### [What Entrepreneurs Can Learn From Native Deodorant](https://youtu.be/Dl9ErkAscao)
* ### [Meet the Designer Behind the Iconic Nudie Suit | Unknown Empires](https://www.youtube.com/watch?v=U-V86EZneCI)
* ### [Tips For Elevating Your Next Go-To-Market Strategy (+ Free Templates)](https://youtu.be/gF8IXPUrWyw)
* ### [Why T-Mobile Trademarked This Color | The Hustle](https://www.youtube.com/watch?v=w0Bqo-hiXik)
Service
-------
[See more service articles See more service articles](https://blog.hubspot.com/service?hubs_content=blog.hubspot.com/&hubs_content-cta=-medium)
* ### [AI Intent — Figuring Out the Purpose that Drives Service Tech](https://blog.hubspot.com/service/ai-intent?hubs_content=blog.hubspot.com/&hubs_content-cta=AI%20Intent%20%E2%80%94%20Figuring%20Out%20the%20Purpose%20that%20Drives%20Service%20Tech)
AI intent is an AI system’s ability to understand the meaning behind a user’s input. Disco...
Kolawole Samuel Adebayo
2/21/25
* ### [Level Up Your POS Experience — Here's What Experts Have to Say](https://blog.hubspot.com/service/pos-experience?hubs_content=blog.hubspot.com/&hubs_content-cta=Level%20Up%20Your%20POS%20Experience%20%E2%80%94%20Here's%20What%20Experts%20Have%20to%20Say)
The POS experience is an important transactional moment for your customers. Here's why — a...
Nakul Kadaba
2/21/25
* ### [Training AI Chatbots — The Guide for Service Teams](https://blog.hubspot.com/service/train-ai-chatbot?hubs_content=blog.hubspot.com/&hubs_content-cta=Training%20AI%20Chatbots%20%E2%80%94%20The%20Guide%20for%20Service%20Teams)
Uncover the insights that will help you train AI chatbots effectively, ensuring they deliv...
Kolawole Samuel Adebayo
2/19/25
* ### [Top 12 Free Help Desk Software & Ticketing Systems in 2025](https://blog.hubspot.com/service/free-help-desk-software?hubs_content=blog.hubspot.com/&hubs_content-cta=Top%2012%20Free%20Help%20Desk%20Software%20%26%20Ticketing%20Systems%20in%202025)
If you're ready to take customer experience to the next level, you'll need help desk and t...
Rami El-Abidin
2/18/25
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### An Introduction to Digital Marketing
Learn the basics of digital marketing and explore different ways to reach your ideal customer.
[Download the Free Guide](https://offers.hubspot.com/digital-marketing-for-small-business?hubs_signup-url=blog.hubspot.com/&hubs_signup-cta=Download+the+Free+Guide&hubs_post=blog.hubspot.com/&hubs_post-cta=homepage)
Sales
-----
[See more sales articles See more sales articles](https://blog.hubspot.com/sales?hubs_content=blog.hubspot.com/&hubs_content-cta=-medium)
* ### [Sales Velocity: What It Is & How to Measure It](https://blog.hubspot.com/sales/sales-velocity?hubs_content=blog.hubspot.com/&hubs_content-cta=Sales%20Velocity%3A%20What%20It%20Is%20%26%20How%20to%20Measure%20It)
Brush up on what sales velocity is, how and why to calculate it, and how you improving you...
Meg Prater (she/her)
3/5/25
* ### [How to Build a Business Development Strategy: 8 Highly Effective Tactics \[+ Temp...](https://blog.hubspot.com/sales/strategic-plan-template?hubs_content=blog.hubspot.com/&hubs_content-cta=How%20to%20Build%20a%20Business%20Development%20Strategy%3A%208%20Highly%20Effective%20Tactics%20%5B%2B%20Temp...)
Uncover key strategies to expand your client base, increase revenue, and streamline busine...
Meg Prater (she/her)
3/5/25
* ### [Sales Principles Sales Reps Swear By, Plus My Favorite Selling Tips](https://blog.hubspot.com/sales/sales-principles?hubs_content=blog.hubspot.com/&hubs_content-cta=Sales%20Principles%20Sales%20Reps%20Swear%20By%2C%20Plus%20My%20Favorite%20Selling%20Tips)
While each deal is unique, there are certain sales principles that stand the test of time....
Sarah Chambers
3/5/25
* ### [Amazon Affiliate Program: How to Become an Amazon Associate to Boost Income](https://blog.hubspot.com/sales/amazon-affiliate?hubs_content=blog.hubspot.com/&hubs_content-cta=Amazon%20Affiliate%20Program%3A%20How%20to%20Become%20an%20Amazon%20Associate%20to%20Boost%20Income)
Learn how to become an Amazon affiliate, how the program works, and tips to hit the ground...
Erin Rodrigue
3/4/25
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From the HubSpot Podcast Network
--------------------------------
prev next
* Business Made Simple
### [Your Website Probably Stinks—Here’s How to Fix It!](https://link.chtbl.com/qA_lwyH5)
* The Science of Scaling
### [How to Scale a Billion Dollar Sales Team w/ John McMahon (Board Member, Snowflake)](https://link.chtbl.com/FWsXvc7Z)
* Truth, Lies and Workplace Culture
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* Imperfect Action
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* The Sales Evangelist
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* Business Made Simple
### [Your Website Probably Stinks—Here’s How to Fix It!](https://link.chtbl.com/qA_lwyH5)
* The Science of Scaling
### [How to Scale a Billion Dollar Sales Team w/ John McMahon (Board Member, Snowflake)](https://link.chtbl.com/FWsXvc7Z)
* Truth, Lies and Workplace Culture
### [From Bystander to Ally: How to Avoid DEIB Washing](https://link.chtbl.com/zi6eGtfe)
* Imperfect Action
### [The art of the post-launch review: 5 questions to make your next launch a success](https://link.chtbl.com/EWHuDhmX)
* Latinx In Power
### [Harnessing the Power of Silence in Negotiation with Diana Kleps](https://link.chtbl.com/5xECTHJQ)
* The Sales Evangelist
### [5 Ways To Do Daily Outbound With LinkedIn](https://link.chtbl.com/asV7bxSs)
* Business Made Simple
### [Your Website Probably Stinks—Here’s How to Fix It!](https://link.chtbl.com/qA_lwyH5)
* The Science of Scaling
### [How to Scale a Billion Dollar Sales Team w/ John McMahon (Board Member, Snowflake)](https://link.chtbl.com/FWsXvc7Z)
* Truth, Lies and Workplace Culture
### [From Bystander to Ally: How to Avoid DEIB Washing](https://link.chtbl.com/zi6eGtfe)
* Imperfect Action
### [The art of the post-launch review: 5 questions to make your next launch a success](https://link.chtbl.com/EWHuDhmX)
* Latinx In Power
### [Harnessing the Power of Silence in Negotiation with Diana Kleps](https://link.chtbl.com/5xECTHJQ)
* The Sales Evangelist
### [5 Ways To Do Daily Outbound With LinkedIn](https://link.chtbl.com/asV7bxSs)
Website
-------
[See more website articles See more website articles](https://blog.hubspot.com/website?hubs_content=blog.hubspot.com/&hubs_content-cta=-medium)
* ### [Website Design Proposal: 8 Items to Include \[+Template\]](https://blog.hubspot.com/website/website-design-proposal-example?hubs_content=blog.hubspot.com/&hubs_content-cta=Website%20Design%20Proposal%3A%208%20Items%20to%20Include%20%5B%2BTemplate%5D)
Learn how to craft a website design proposal that wins over clients. Get plenty of example...
Jenny Romanchuk
3/4/25
* ### [Page Layout Design Explained \[+20 Website Layout Ideas\]](https://blog.hubspot.com/website/page-layout-design?hubs_content=blog.hubspot.com/&hubs_content-cta=Page%20Layout%20Design%20Explained%20%5B%2B20%20Website%20Layout%20Ideas%5D)
Learn the basics of page layout design and get some ideas to inspire your own website layo...
Kayla Schilthuis-Ihrig
3/3/25
* ### [Website Development: The Complete Beginner's Guide](https://blog.hubspot.com/website/website-development?hubs_content=blog.hubspot.com/&hubs_content-cta=Website%20Development%3A%20The%20Complete%20Beginner's%20Guide)
Read about the basics of web development, the process of creating a website, and additiona...
Allie Decker
3/3/25
* ### [The Podcaster's Guide to Embedding Your Show on Your Website \[+Step-by-Step Tuto...](https://blog.hubspot.com/website/embed-podcast-on-website?hubs_content=blog.hubspot.com/&hubs_content-cta=The%20Podcaster's%20Guide%20to%20Embedding%20Your%20Show%20on%20Your%20Website%20%5B%2BStep-by-Step%20Tuto...)
Learn how to effectively embed podcast episodes from platforms like Spotify and Apple on y...
Darrielle Evans
2/27/25
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Discover different types of websites, from ecommerce to reviews to news websites. Get exam...
Kiran Shahid
2/27/25
* ### [Membership Website Ideas That Can Build You A Loyal Following](https://blog.hubspot.com/website/membership-website-ideas?hubs_content=blog.hubspot.com/&hubs_content-cta=Membership%20Website%20Ideas%20That%20Can%20Build%20You%20A%20Loyal%20Following)
Discover creative ideas and practical tips for launching a successful membership website t...
Stephanie Trovato
2/25/25
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#### Explore more topics
Ready to brush up on something new? We've got more to read right this way.
[Instagram Marketing](https://blog.hubspot.com/topic-learning-path/instagram-marketing?hubs_content=blog.hubspot.com/&hubs_content-cta=blog-learning-paths-card-text)
[Customer Retention](https://blog.hubspot.com/topic-learning-path/customer-retention?hubs_content=blog.hubspot.com/&hubs_content-cta=blog-learning-paths-card-text)
[Email Marketing](https://blog.hubspot.com/topic-learning-path/email-marketing?hubs_content=blog.hubspot.com/&hubs_content-cta=blog-learning-paths-card-text)
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