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[](https://blog.hootsuite.com/best-time-to-post-on-social-media/)
The overall best time to post on social media in 2025 is 12 PM on Fridays. Dig in for recommendations for specific networks and industries.
[](https://blog.hootsuite.com/social-media-marketing-strategy/)
This complete guide will help you build a successful social media marketing strategy and follow the right best practices from day one.
[](https://blog.hootsuite.com/marketing-to-gen-z/)
Marketing to Gen Z? They’re not playing by the (old) rules, and neither should you. Learn 3 ways to create a B2Z™ journey they’ll vibe with.
[](https://blog.hootsuite.com/oscar-predictions/)
Which movie stars will take home gold? We’ve got your 2025 Oscar predictions, based on social media chatter and sentiment analysis.
[](https://blog.hootsuite.com/instagram-threads/)
Threads is more than a Twitter alternative. Explore its latest features, from custom feeds to post-scheduling, and see if it’s right for you.
Strategy
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[View All Posts](https://blog.hootsuite.com/channel/strategy/)
[](https://blog.hootsuite.com/youtube-statistics/)
Here are the most important YouTube statistics marketers should know for 2025. Some of them will surprise you!
[](https://blog.hootsuite.com/tiktok-tools/)
Do you market your business on TikTok? If so, you’ll need a box of trusted TikTok Tools to help you design, strategize, and work efficiently.
[](https://blog.hootsuite.com/facebook-ad-sizes/)
This guide to Facebook ad sizes for 2025 includes all the new specs, dimensions, and file formats for every type of ad.
[](https://blog.hootsuite.com/tiktok-captions/)
Don’t let writer’s block get you down. We’ve got 246 TikTok caption ideas guaranteed to add a little spice to any video.
Become a better social marketer.
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Experiments
-----------
[View All Posts](https://blog.hootsuite.com/channel/experiments/)
[](https://blog.hootsuite.com/experiment-reels-editing-app/)
Wondering if third-party editing tools are ruining your Instagram reach? We were curious, too, so we put on our lab coats and went to work.
[](https://blog.hootsuite.com/experiment-number-ig-stories/)
Which earns more reach: a single Instagram Story per day or many Stories per day? Is there even a “right” number of daily Stories to post?
[](https://blog.hootsuite.com/experiment-instagram-hashtag-location/)
Do Instagram hashtags belong in the caption or comments? Does hashtag location even matter? Time to put on our lab coats and start testing.
[](https://blog.hootsuite.com/experiment-x-threads-vs-longform-posts/)
What gives you better reach on X: a good old-fashioned tweet thread or one long-form post? Here’s what we found.
Hootsuite HQ
------------
[View All Posts](https://blog.hootsuite.com/channel/hootsuite-hq/)
[](https://blog.hootsuite.com/best-tv-shows/)
From record-breaking premieres to buzzworthy hits, see which TV shows captured the most attention and sparked social conversations in 2024.
[](https://blog.hootsuite.com/collision-conference-takeaways/)
Irina Novoselsky, Hootsuite CEO, shares how she has found her niche as a social CEO at Collision 2023—and much more.
[](https://blog.hootsuite.com/mothers-day-tribute/)
Hootsuite social media manager Trish Riswick’s tribute to her mom for supporting her career (even when she doesn’t always understand it).
[](https://blog.hootsuite.com/how-to-overcome-creative-block-on-social-media/)
All out of social media ideas? We know the feeling. Discover how to overcome creative block with these 9 tips from our in-house experts.
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