🏳️Buffer Blog - Thoughts on Social Media & Online Marketing

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Buffer’s social media marketing blog covers the latest social media tools, analytics, and strategies for X (Twitter), Facebook, and more.

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### Features

[Create](/create?cta=bufferSite-globalNav-tools-create-1)[Publish](/publish?cta=bufferSite-globalNav-tools-publish-1)[Analyze](/analyze?cta=bufferSite-globalNav-tools-analyze-1)[Engage](/engage?cta=bufferSite-globalNav-tools-engage-1)[Start Page](/start-page?cta=bufferSite-globalNav-tools-startPage-1)[AI Assistant](/ai-assistant?cta=bufferSite-globalNav-tools-aiAssistant-1)

### Channels

[Bluesky](/bluesky?cta=bufferSite-globalNav-channels-bluesky-1)[Facebook](/facebook?cta=bufferSite-globalNav-channels-facebook-1)[Google Business Profile](/google-business-profile?cta=bufferSite-globalNav-channels-googleBusinessProfile-1)[Instagram](/instagram?cta=bufferSite-globalNav-channels-instagram-1)[LinkedIn](/linkedin?cta=bufferSite-globalNav-channels-linkedin-1)[Mastodon](/mastodon?cta=bufferSite-globalNav-channels-mastodon-1)[Pinterest](/pinterest?cta=bufferSite-globalNav-channels-pinterest-1)[Threads](/threads?cta=bufferSite-globalNav-channels-threads-1)[TikTok](/tiktok?cta=bufferSite-globalNav-channels-tiktok-1)[YouTube](/youtube?cta=bufferSite-globalNav-channels-youtube-1) [X (Twitter)](/x?cta=bufferSite-globalNav-channels-x-1)

[Pricing](/pricing?cta=bufferSite-globalNav-pricing-pricing-1)[Blog](/resources?cta=bufferSite-globalNav-blog-resources-1)[Log in](https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&cta=bufferSite-globalNav-signup-1)[Get started now](https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&cta=bufferSite-globalNav-signup-1)

Photo Credit:

[Uriel Mont](https://www.pexels.com/photo/smiling-black-woman-using-smartphone-near-colorful-wall-6280953/), Pexels

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[Instagram](/resources/instagram/)Mar 6, 2025

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Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.

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Instagram analytics can be a goldmine of insights to help you grow. This article will share which metrics you should monitor and the analytics tools that can help.

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Tamilore Oladipo](/resources/author/tamilore/)

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Kirsti Lang](/resources/author/kirsti/)

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[Resources](/resources/resources/)Feb 11, 2025

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Kirsti Lang](/resources/author/kirsti/)

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You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.

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Rochi Zalani](/resources/author/rochi-zalani/)

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[TikTok](/resources/tiktok/)Jan 23, 2025

[4 TikTok Alternatives to Consider](/resources/tiktok-alternatives/)

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Tamilore Oladipo](/resources/author/tamilore/)

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[Facebook](/resources/facebook/)Mar 11, 2025

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We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.

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Kirsti Lang](/resources/author/kirsti/)

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The Meta ad library is a database of all the ads running on Meta’s platforms. Here’s a guide on using this tool effectively.

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[Facebook](/resources/facebook/)Oct 7, 2024

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The exact Facebook cover photo sizes for desktop and mobile, find out how to create a perfect cover photo, and get inspired by winning Facebook cover photo ideas and examples.

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Angela Rollins](/resources/author/angela/)

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It might feel like the biggest hurdle to overcome with a new social media account, but there are tried-and-tested tactics that really work. Here’s how you can gain your first 1,000 followers on Facebook, Instagram, TikTok, YouTube, LinkedIn, and more.

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Rochi Zalani](/resources/author/rochi-zalani/)

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](/resources/facebook-ads-beginners-guide/ "Read more about How to Run Facebook Ads: Beginner's Guide to Advertising on Facebook")

[Facebook](/resources/facebook/)Jul 22, 2024

[How to Run Facebook Ads: Beginner's Guide to Advertising on Facebook](/resources/facebook-ads-beginners-guide/)

Everything you need to know about Facebook Ads to get your campaigns up and running.

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Kirsti Lang](/resources/author/kirsti/)

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In my three years as a consultant, I've found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively.

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We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.

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Kirsti Lang](/resources/author/kirsti/)

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Here’s everything you need to know about LinkedIn Top Voices, including why their 'Community Top Voice' program has been retired.

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Kirsti Lang](/resources/author/kirsti/)

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Tried-and-tested LinkedIn creator strategies from the Buffer team after several months of being active on the platform.

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Kirsti Lang](/resources/author/kirsti/)

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Kirsti Lang](/resources/author/kirsti/)

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Here's why we're introducing a $250 stipend for AI tools and how we expect it to impact our work.

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Tamilore Oladipo](/resources/author/tamilore/)

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Streamline your workflow, enhance your strategy, and boost results with 28 AI marketing tools — perfect for small businesses and ambitious marketers.

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Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.

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Mike Eckstein](/resources/author/mike-eckstein/)

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Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.

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Rochi Zalani](/resources/author/rochi-zalani/)

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We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.

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Kirsti Lang](/resources/author/kirsti/)

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Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.

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Tamilore Oladipo](/resources/author/tamilore/)

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[Instagram](/resources/instagram/)Mar 6, 2025

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Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.

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Charu Mitra Dubey](/resources/author/charu-mitra-dubey/)

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[Social Media Marketing](/resources/social-media-marketing/)Mar 5, 2025

[How to Create a Social Media Marketing Strategy in 7 Steps](/resources/social-media-marketing-strategy/)

Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.

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Rochi Zalani](/resources/author/rochi-zalani/)

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[AI](/resources/ai/)Nov 18, 2024

[The AI Mindset Shift: How I Use AI Every Day](/resources/ai-mindset-shift/)

I went from occasional AI user to power user in months. How? My mindset for how to approach AI evolved. Now, I reach for AI every day. I once read that professionals aren’t going to be replaced by AI, rather, they will be replaced by other professionals who use AI. This idea that someone who leverages AI will perform better at their work is now supported by research. Harvard Business School published a paper where they compared a group of consultants using AI to another group that wasn’t using

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Hailley Griffis](/resources/author/hailley/)

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Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.

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You want to start creating content on social media, but you don’t know where to begin. This guide will help you draft an action plan!

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In my three years as a consultant, I've found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively.

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Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.

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Kirsti Lang](/resources/author/kirsti/)

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This post was originally published on joel.is. I'm delighted to share that we have introduced support for Bluesky in Buffer. This is an important moment for us as a company, and there are a number of reasons that adding Bluesky is personally meaningful for me. With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media: Mastodon, Threads and Bluesky. We have been intentional about moving fast to add these channels to our tool. Supportin

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Joel Gascoigne](/resources/author/joel/)

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[Bluesky](/resources/bluesky/)Nov 21, 2024

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In this article, we cover how to use Bluesky as well as some tips to get started sharing your posts on the platform.

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Tamilore Oladipo](/resources/author/tamilore/)

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[Instagram](/resources/instagram/)Mar 4, 2025

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Instagram analytics can be a goldmine of insights to help you grow. This article will share which metrics you should monitor and the analytics tools that can help.

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Rochi Zalani](/resources/author/rochi-zalani/)

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[Tools](/resources/tools/)Feb 4, 2025

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[Tools](/resources/tools/)Jan 15, 2025

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After two years of losses, Buffer achieved profitability in 2024 with a net profit of $202,459. Learn about our journey back to profitability, our profit-sharing philosophy, and how we distributed 15% of profits among our 73 team members.

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Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.

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Hailley Griffis](/resources/author/hailley/)

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Nine years ago, we decided to launch a new free product alongside Buffer. We called it Pablo, and it was a huge hit in our community. Within just seven months of its launch, half a million photos were created using Pablo. Similarly, we had the initial ideas for Stories Creator and Remix many years ago now. All three of these tools have been an important part of Buffer’s story. They’ve taught us lessons and helped us connect with a wider audience. In Pablo’s case, the idea for this tool happene

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[Open](/resources/open/)Oct 4, 2024

[Buffer’s Recent Performance and What Our Team Has Been Doing About It](/resources/downtime/)

If you use Buffer, you might have experienced us having more downtime than usual recently. We want to start with an apology for not sharing more transparently along the way what’s been happening. We’ve been caught up in the work and haven’t invested enough in communicating with our community, and we’re so sorry about this misstep. We know some of our customers have had a frustrating time using Buffer recently and we need to do better by you.  This past August and September were the months we’ve

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Åsa Nyström](/resources/author/asa/)

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[](/resources/build-a-consistent-posting-habit-with-streaks/ "Read more about Introducing Streaks: Your Path to Social Media Consistency")

[Buffer News](/resources/bufferupdates/)Jan 29, 2025

[Introducing Streaks: Your Path to Social Media Consistency](/resources/build-a-consistent-posting-habit-with-streaks/)

Need a little motivation for your social media journey? Buffer's new Streaks feature transforms content creation from a chore into an achievement.

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Mike Eckstein](/resources/author/mike-eckstein/)

[](/resources/creator-camp-announcement/ "Read more about New Year, New Habits: Build Your Creative Consistency in 30 Days with Creator Camp")

[Buffer News](/resources/bufferupdates/)Jan 8, 2025

[New Year, New Habits: Build Your Creative Consistency in 30 Days with Creator Camp](/resources/creator-camp-announcement/)

Join us for 30 days, starting January 15 to post consistently to social media!

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Tamilore Oladipo](/resources/author/tamilore/)

[](/resources/image-playground-buffer/ "Read more about A Guide to Using Apple’s Image Playground in Buffer")

[AI](/resources/ai/)Dec 18, 2024

[A Guide to Using Apple’s Image Playground in Buffer](/resources/image-playground-buffer/)

Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.

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Mike Eckstein](/resources/author/mike-eckstein/)

[](/resources/whats-new-in-buffer-2024/ "Read more about What’s New in Buffer: 15+ New Features & Updates We Made In 2024")

[Buffer News](/resources/bufferupdates/)Dec 17, 2024

[What’s New in Buffer: 15+ New Features & Updates We Made In 2024](/resources/whats-new-in-buffer-2024/)

Discover everything Buffer shipped in 2024 to help you create, schedule, and manage social media. From new tools like kanban boards to support for Threads and Bluesky, explore the updates designed to make content creation easier for you.

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Mike Eckstein](/resources/author/mike-eckstein/)

[](/resources/instagram-personal-profiles/ "Read more about Instagram for Everyone: Personal Profiles Now Available")

[Instagram](/resources/instagram/)Nov 21, 2024

[Instagram for Everyone: Personal Profiles Now Available](/resources/instagram-personal-profiles/)

You can now add your personal Instagram profile to Buffer and schedule posts via reminder notifications. This update gives you the flexibility to manage Instagram your way, whether you’re here to share memories, grow your influence, or build your business.

[

Mike Eckstein](/resources/author/mike-eckstein/)

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