[Baymard InstituteBaymard Institute Logo](/)
* [Product](/product)
* [Use cases](/use-cases)
* [Industries](/industries)
[
Benchmark Your UX Performance
How does your UX performance stack up against industry leaders and competitors?
](/product/ux-benchmarking)
* Resources
[
Desktop UX Trends: 10 Common Pitfalls & Best Practices
In Baymard's desktop benchmark of 130+ leading ecommerce sites, 0 achieved an overall UX rating of "good" or better. Read these 10 Desktop Web pitfalls and strategies to improve your site's UX.
](/blog/desktop-ux-ecommerce)
* [Pricing](/pricing)
* [Log in](/premium/sign-in)
* [Contact Sales](/contact)
* [Sign up](/free-signup)
150,000+ Hours of UX Research for Every Question and UI Component
=================================================================
Get instant access to industry-specific UX insights and best practice guidelines, all based on large-scale usability testing.
[SIGN UP FOR FREE](/free-signup?free-plan=step-one)
Baymard’s UX research is used by 29,000+ UX professionals in organizations like:
Take the Guesswork Out of UX Design
-----------------------------------
Empower your team with a vast library of large scale research insights to inform and support your design decisions, advance your projects, and transform opinion-based discussions into evidence-driven outcomes.
Play video
> “Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”
Ariana Biedebach Manager, UX Research at Levi Strauss & Co.
[](/product)
Make Evidence-Backed Design Decisions at Speed
----------------------------------------------
Remove the ambiguity from UX design and streamline how you optimize your site with a treasure trove of user-tested recommendations.
Leverage hundreds of best practice insights and transform how your team approaches any project, question, or design challenge.
[Learn more about Baymard](/product)
[](/product)
[](/product)
Save Countless Hours on Internal Testing & Desktop Research
-----------------------------------------------------------
Discover thousands of invaluable learnings and implementation examples to supplement your own internal testing and eliminate the guesswork.
With a Baymard subscription you can find out what works, what doesn't, and why in no time at all.
[Learn more about Baymard](/product)
[](/product)
[](/industries)
Augment Your Team's UX Expertise with Industry-Specific Insights
----------------------------------------------------------------
Baymard's world-class UX research provides you with the insights needed to create exceptional user experiences.
Share research with your team, embed best practice guidelines into Figma, and fast-track the feedback and iteration process for your projects.
[EXPLORE 26 INDUSTRIES](/industries)
[](/industries)
Explore All Features
--------------------
Research-Backed UX Insights
Refining your user experience and justifying your design decisions has never been easier.
[UX Insights](/product)
* * *
UX Best Practice Guidelines
Over 700 UX best practice guidelines based on 150,000+ hours of user testing.
[UX BEST PRACTICE GUIDELINES](/product/ux-best-practice-guidelines)
* * *
Expert-Led UX Audits
Get an in-depth audit for your site carried out by our team of UX experts.
[AUDIT SERVICE](/audits/site-element)
* * *
UX Assistant
Get instant answers to any UX question with our AI-powered UX Assistant.
[UX ASSISTANT](/product/ux-assistant)
* * *
UX Benchmarking
Get UX performance measures for your site and see how you stack up against the industry leaders and direct competitors in your market.
[UX BENCHMARKING](/product/ux-benchmarking)
* * *
Review Tool
Self-assess the UX performance of your site with our manual UX review tool.
[UX REVIEW TOOL](/product/ux-review-tool)
* * *
Research Personalization
Access tailored insights – your UX audit findings seamlessly integrated into our research database giving you
[RESEARCH PERSONALIZATION](/product/research-personalization)
* * *
UX Design Examples
200,000+ annotated UX design examples from the world's biggest brands.
[UX DESIGN EXAMPLES](/product/ux-design-examples)
* * *
Traning & Certification
Accelerate your career and gain access to industry-leading insights and best practices.
[TRAINING & CERTIFICATION](/ux-training)
What Our Clients Say
--------------------
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
> “Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”
Ariana Biedebach Manager, UX Research at Levi Strauss & Co.
> “Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.”
Semion Lapin UX Designer at Deloitte Digital
> “Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Will Close Director of A/B Testing at Nike.com
See all 77 testimonials
Latest Articles
---------------
Weekly articles based on the latest UX research from the Baymard team.
[Read all articles](/blog)
1. [
Desktop UX Trends: 10 Common Pitfalls & Best Practices
March 6, 2025
](/blog/desktop-ux-ecommerce)
2. [
5 UX Best Practices for Apparel E-Commerce (90% Get One or More Wrong)
February 25, 2025 (Updated)
](/blog/apparel-5-best-practices)
3. [
Search UX: 5 Proven Strategies for Improving “No Results” Pages
February 18, 2025 (Updated)
](/blog/no-results-page)
4. [
Baymard’s New Free Plan — Get Instant Access to Premium UX Research
February 11, 2025
](/blog/access-baymard-for-free)