* New eLearning available!
========================
#### Our promotional marketing and social media modules are now live. CAP eLearning is a fantastic way of learning the rules in your own time and at your own pace.
[Learn more](https://www.asa.org.uk/advice-and-resources/cap-elearning.html)
* Report a Scam Ad
================
#### We have a Scam Ad Alert system to better protect consumers, as well as an ad reporting tool to help us act quickly. If you've seen an online scam ad, let us know.
[Find out more](https://www.asa.org.uk/make-a-complaint/report-an-online-scam-ad.html)
* CAP Bitesize!
=============
#### Our latest CAP Bitesize series helps businesses get to grips with advertising non-surgical cosmetic interventions, such as dermal fillers, teeth whitening treatments, laser or light treatments, and more.
[Watch now](https://www.asa.org.uk/advice-and-resources/cap-bitesize.html)
* Annual Report 2023
==================
#### Our latest Annual Report sets out how we're building our world-leading AI capability, to better protect consumers, citizens and business
[Read more](https://www.asa.org.uk/news/annual-report-2023.html)
* Subscribe to our newsletters
============================
#### Keep up to date with our work, plus receive guidance, tips and training alerts
[sign up now](https://www.asa.org.uk/newsletter.html)
1
2
3
4
5
Who we are and what we do
=========================
The Advertising Standards Authority (ASA) is the UKās independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP).Ā [LearnĀ more](https://www.asa.org.uk/about-asa-and-cap/about-regulation/about-the-asa-and-cap.html)
[
### Advice and guidance
](https://www.asa.org.uk/advice-and-resources/resource-library.html)
[
### Make a complaint
](https://www.asa.org.uk/make-a-complaint.html)
[
### Training & events
](https://www.asa.org.uk/advice-and-resources/training-and-events.html)
[
### Our latest news
](https://www.asa.org.uk/advice-and-resources/news.html)
Latest rulings
--------------
* [](https://www.asa.org.uk/rulings/bestway-retail-ltd-a24-1271687-bestway-retail-ltd.html)
#### [Bestway Retail Ltd t/a Bargain Booze](https://www.asa.org.uk/rulings/bestway-retail-ltd-a24-1271687-bestway-retail-ltd.html)
* Upheld
* Social media (paid ad)
* 19 Mar 2025
* [](https://www.asa.org.uk/rulings/haven-leisure-ltd-a24-1272713-haven-leisure-ltd.html)
#### [Haven Leisure Ltd](https://www.asa.org.uk/rulings/haven-leisure-ltd-a24-1272713-haven-leisure-ltd.html)
* Upheld
* Social media (paid ad)
* 19 Mar 2025
[Show more](https://www.asa.org.uk/codes-and-rulings/rulings.html)
Latest news
-----------
* [](https://www.asa.org.uk/news/an-update-on-code-changes-related-to-the-digital-markets-competition-and-consumers-act-2024.html)
#### [An update on Code changes related to the Digital Markets, Competition and Consumers Act 2024 (DMCCA)](https://www.asa.org.uk/news/an-update-on-code-changes-related-to-the-digital-markets-competition-and-consumers-act-2024.html)
* CAP News
* 21 March 2025
* [](https://www.asa.org.uk/news/in-app-ads-that-harmfully-objectify-women-findings-revealed.html)
#### [In-app ads that harmfully objectify women: findings revealed](https://www.asa.org.uk/news/in-app-ads-that-harmfully-objectify-women-findings-revealed.html)
* ASA News
* 20 March 2025
* [](https://www.asa.org.uk/news/understanding-advertising-context-and-concerns.html)
#### [Understanding Advertising: Context and Concerns](https://www.asa.org.uk/news/understanding-advertising-context-and-concerns.html)
* ASA News
* 17 March 2025
[View all news](https://www.asa.org.uk/advice-and-resources/news.html)
[
](https://www.youtube.com/watch?v=9HnnWM32taA)
Popular advice & resources
==========================
Having an ad banned by the ASA can be costly. At CAP we want you to produce successful campaigns that also follow the rules. Thatās why we offer a wide range of advice services to support you:Ā
Latest advice
-------------
* [](https://www.asa.org.uk/advice-online/entertainment-mobile-app-games.html)
#### [Entertainment: Mobile/app games](https://www.asa.org.uk/advice-online/entertainment-mobile-app-games.html)
* AdviceOnline
* 20 Mar 2025
* [](https://www.asa.org.uk/advice-online/offence-sex.html)
#### [Harm and Offence: Sex](https://www.asa.org.uk/advice-online/offence-sex.html)
* AdviceOnline
* 12 Mar 2025
* [](https://www.asa.org.uk/advice-online/offence-religion.html)
#### [Harm and Offence: Religion and belief](https://www.asa.org.uk/advice-online/offence-religion.html)
* AdviceOnline
* 12 Mar 2025
View all
Useful resources
----------------
* [AdviceOnline Library - Advice for Marketers](https://www.asa.org.uk/advice-and-resources/resource-library/advice-online.html)
* [Advertising Guidance - Formal CAP Guidance](https://www.asa.org.uk/advice-and-resources/resource-library/advertising-guidance.html)
* [Training and events](https://www.asa.org.uk/advice-and-resources/training-and-events.html)
* [Consultations](https://www.asa.org.uk/advice-and-resources/resource-library/consultations.html)
* [Research at the ASA and CAP](https://www.asa.org.uk/advice-and-resources/research-at-the-asa-and-cap.html)
Also of interest
----------------
* [
### CAP eLearning
](https://www.asa.org.uk/advice-and-resources/cap-elearning.html)
* [
### Our newsletters
](https://www.asa.org.uk/newsletter.html)
* [
### Our research
](https://www.asa.org.uk/advice-and-resources/research-at-the-asa-and-cap/research-reports-surveys.html)
Want to make sure your ads are right first time? Get helpful advice and tips by signing up to [our newsletter](https://www.asa.org.uk/newsletter.html).