🏳️AMP - a web component framework to easily create user-first web experiences - amp.dev

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Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build websites, stories, ads and emails.

AMP is a web component framework to easily create user-first experiences for the web.

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AMP Websites

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##### Easily create websites with a great page experience out-of-the-box using AMP’s ready-to-go web components.

[Get started](/documentation/) [All about AMP Websites](/about/websites)

Web Stories

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##### Immerse readers in visual and tappable stories they can share anywhere on the open web.

[All about Web Stories](/about/stories)

AMP Emails

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##### Send emails of the future with personalized dynamic content and interactive elements that engage readers.

[All about AMP Emails](/about/email)

AMP Ads

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##### Serve lightning fast and secure eye-catching creatives.

[All about AMP Ads](/about/ads)

The latest news

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Don't want to miss any of the great stuff that happens around AMP? Then always be first in line and subscribe to our newsletter!

[Subscribe](https://services.google.com/fb/forms/ampnewsletter-doubleopt-in/) [Subscribe](https://services.google.com/fb/forms/ampnewsletter/)

[

###### Stories

#### Web Story Forms unlock more ways to engage your audience

February 28, 2022

](https://blog.amp.dev/2022/02/28/web-story-forms-unlock-more-ways-to-engage-your-audience/)[

###### Bento

#### Introducing Bento

December 8, 2021

](https://blog.amp.dev/2021/12/08/introducing-bento/)[

###### Stories

#### Web Stories call to action buttons get an upgrade

September 15, 2021

](https://blog.amp.dev/2021/09/15/web-stories-call-to-action-buttons-get-an-upgrade/)[

###### Websites

#### Easy TikTok embedding with the new amp-tiktok

September 13, 2021

](https://blog.amp.dev/2021/09/13/easy-tiktok-embedding-with-the-new-amp-tiktok/)[

###### Stories

#### Richer interactions in Web Stories

August 26, 2021

](https://blog.amp.dev/2021/08/26/richer-interactions-in-web-stories/)[

###### Stories

#### Better video performance in Web Stories

August 24, 2021

](https://blog.amp.dev/2021/08/24/better-video-performance-in-web-stories/)

Explore AMP success stories

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Don’t take our word for it - read case studies from industry success stories and see how AMP has produced positive results.

[See all success stories](/success-stories/)

[

###### websites

#### AMP helps the Washington Post increase returning users from mobile search by 23%

publishers

](/success-stories/washingtonpost/)[

###### websites

#### Teads brings AMP'd mobile video inventory to nearly 100 publishers

advertisers

](/success-stories/teads/)[

###### websites

#### Carved increases conversion rate by 75% with AMP and PWA

e-commerce

](/success-stories/carved/)[

###### websites

#### WompMobile consistently improves e-commerce clients’ conversion rates with AMP sites

e-commerce

](/success-stories/wompmobile/)

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