🏳️AMP - a web component framework to easily create user-first web experiences - amp.dev
ampproject.org
Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build websites, stories, ads and emails.
AMP is a web component framework to easily create user-first experiences for the web.
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AMP Websites
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##### Easily create websites with a great page experience out-of-the-box using AMP’s ready-to-go web components.
[Get started](/documentation/) [All about AMP Websites](/about/websites)
Web Stories
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##### Immerse readers in visual and tappable stories they can share anywhere on the open web.
[All about Web Stories](/about/stories)
AMP Emails
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##### Send emails of the future with personalized dynamic content and interactive elements that engage readers.
[All about AMP Emails](/about/email)
AMP Ads
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##### Serve lightning fast and secure eye-catching creatives.
[All about AMP Ads](/about/ads)
The latest news
===============
Don't want to miss any of the great stuff that happens around AMP? Then always be first in line and subscribe to our newsletter!
[Subscribe](https://services.google.com/fb/forms/ampnewsletter-doubleopt-in/) [Subscribe](https://services.google.com/fb/forms/ampnewsletter/)
[
###### Stories
#### Web Story Forms unlock more ways to engage your audience
February 28, 2022
](https://blog.amp.dev/2022/02/28/web-story-forms-unlock-more-ways-to-engage-your-audience/)[
###### Bento
#### Introducing Bento
December 8, 2021
](https://blog.amp.dev/2021/12/08/introducing-bento/)[
###### Stories
#### Web Stories call to action buttons get an upgrade
September 15, 2021
](https://blog.amp.dev/2021/09/15/web-stories-call-to-action-buttons-get-an-upgrade/)[
###### Websites
#### Easy TikTok embedding with the new amp-tiktok
September 13, 2021
](https://blog.amp.dev/2021/09/13/easy-tiktok-embedding-with-the-new-amp-tiktok/)[
###### Stories
#### Richer interactions in Web Stories
August 26, 2021
](https://blog.amp.dev/2021/08/26/richer-interactions-in-web-stories/)[
###### Stories
#### Better video performance in Web Stories
August 24, 2021
](https://blog.amp.dev/2021/08/24/better-video-performance-in-web-stories/)
Explore AMP success stories
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Don’t take our word for it - read case studies from industry success stories and see how AMP has produced positive results.
[See all success stories](/success-stories/)
[
###### websites
#### AMP helps the Washington Post increase returning users from mobile search by 23%
publishers
](/success-stories/washingtonpost/)[
###### websites
#### Teads brings AMP'd mobile video inventory to nearly 100 publishers
advertisers
](/success-stories/teads/)[
###### websites
#### Carved increases conversion rate by 75% with AMP and PWA
e-commerce
](/success-stories/carved/)[
###### websites
#### WompMobile consistently improves e-commerce clients’ conversion rates with AMP sites
e-commerce
](/success-stories/wompmobile/)
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