🏳️Amplitude | Product Analytics & Event Tracking Platform | Amplitude

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Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.

Chart Your Path to Growth with Digital Analytics

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Get data you can trust and the insights you need to take action and drive growth.

[Get started](https://app.amplitude.com/signup?deviceId=9e0f206f-2fbd-4881-b5fa-b8440fc2f288&siteLocation=hero)[Explore the demo](https://amplitude.com/web-personalization-tour)

Trusted by industry-leading companies around the world

One platform, countless insights

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Amplitude Analytics

#### Perfect your product without the guesswork

Get fast answers to any growth question with only one line of code. Amplitude unites all your data with behavioral analytics and AI automation.

[Get started](https://app.amplitude.com/signup?deviceId=9e0f206f-2fbd-4881-b5fa-b8440fc2f288&siteLocation=homepage-analytics)[Learn more](/amplitude-analytics)

"Amplitude’s deep instantaneous insights and adaptability help us track changing customer needs and optimize our seller experience."

Alexander Statnikov, GM and Head of Growth Platform

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Session Replay

#### Track and visualize what matters most

Reconstruct digital experiences to see how your customers unlock value. Use Session Replay combined with best-in-class analytics to make better decisions that drive growth.

[Get started](https://app.amplitude.com/signup?deviceId=9e0f206f-2fbd-4881-b5fa-b8440fc2f288&siteLocation=homepage-sr)[Learn more](/session-replay)

“It previously would’ve taken a day or two to notice something was off and fix it. But using Session Replay, we detected and fixed the issue within a couple of hours.”

Marion Felder, Product Analyst

Experiment

#### Release features faster, get reliable results

Run more tests with web experimentation and analytics in one platform. Move faster, optimize more experiences, and drive growth.

[Get started](https://app.amplitude.com/signup?deviceId=9e0f206f-2fbd-4881-b5fa-b8440fc2f288&siteLocation=homepage-experiment)[Learn more](/amplitude-experiment)

“In two months, we ran three experiments around monetization and pricing that led to 70%, 53%, and 39% increases in average revenue per user."

Nick Newell, VP of Engineering

Activation

#### Elevate the customer experience through data-driven personalization

Transform customer interactions into personalized experiences that ignite engagement by activating the power of behavioral data across your entire data ecosystem.

[Get started](https://app.amplitude.com/signup?deviceId=9e0f206f-2fbd-4881-b5fa-b8440fc2f288&siteLocation=homepage-cdp)[Learn more](/customer-data-platform)

"Choosing Amplitude…has put data at the center of our decision-making process."

Leia Schultz, Product Manager

Connect to your entire ecosystem

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Engage audiences across your favorite marketing tools, and export data to your warehouse of choice.

[Explore integrations](/integrations)

Turn insights into aha moments

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### Fender

### Spirit

### Dropbox

### Backstage

Music legend Fender turned to Amplitude to increase Fender Play® conversions by 27%

REPORT

##### Moving Up the Digital Experience Curve

Explore exclusive research on what strategies separate digital experience leaders from the pack with this Harvard Business Review Analytic Services report.

[Get the report](/resources/digital-experience-maturity-report)

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](/calculate/maturity-assessment)

REPORT

##### Digital Experience Maturity Assessment

Benchmark your digital experiences to see where you stand, spot the gaps, and get personalized recommendations.

[Take the assessment](/calculate/maturity-assessment)

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PLAYBOOK

##### The North Star Playbook

Understand the value and apply the North Star Framework to discover and implement your product’s North Star Metric. Unlock growth with these expert tips.

[Get the playbook](/resources/north-star-playbook)

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](https://amplitude.com/resources/forrester-wave-feature-management)

REPORT

##### The Forrester Wave™: Feature Management and Experimentation Solutions, Q3 2024

Discover why Forrester has named Amplitude the only Leader in The Forrester Wave™.

[Get the report](https://amplitude.com/resources/forrester-wave-feature-management)

Start driving growth today

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Try for free

Don’t take our word for it. Understand the power of self-service analytics with a free trial using your own data.

[Sign up](https://app.amplitude.com/signup?deviceId=9e0f206f-2fbd-4881-b5fa-b8440fc2f288&siteLocation=Ankle)

Explore our demo

Try Amplitude's popular features and understand the impact we can have on your growth strategy.

[Try demo](https://app.amplitude.com/analytics/demo?deviceId=9e0f206f-2fbd-4881-b5fa-b8440fc2f288&siteLocation=Ankle)

Watch an on-demand demo

See how Amplitude users go from data to insights to action with Amplitude’s Digital Analytics Platform.

[Watch now](https://amplitude.com/live-demos)