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* Bringing Marketers Together
---------------------------
We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.
[Events](https://www.ama.org/events/?event_year=0&event_month=0&event_type=all)
* Recognizing Marketing Visionaries
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Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.
[Awards](https://www.ama.org/awards/)
[Undergrad Awards](https://www.ama.org/collegiate-awards-competitions/)
* The Essential Community for Marketers
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The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.
[Explore Membership](https://www.ama.org/ama-member-benefits/)
* 2025 International Collegiate Conference
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Collegiate students and faculty advisors have the opportunity to grow and evolve through competitions, engaging chapter activities, insightful career prep programming and invaluable networking opportunities.
[EVOLVE YOUR FUTURE](https://www.ama.org/events/collegiate/2025-ama-international-collegiate-conference/)
* Training to Drive Growth
------------------------
Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.
[Training & Events](https://www.ama.org/training-for-marketing/)
[certification](https://www.ama.org/credentialed-learning/)
* Shaping Future Leaders
----------------------
Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.
[Volunteering](https://www.ama.org/volunteer/)
[Undergrad Hub](https://www.ama.org/collegiate)
* Bringing Marketers Together
---------------------------
We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.
[Events](https://www.ama.org/events/?event_year=0&event_month=0&event_type=all)
* Recognizing Marketing Visionaries
---------------------------------
Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.
[Awards](https://www.ama.org/awards/)
[Undergrad Awards](https://www.ama.org/collegiate-awards-competitions/)
* The Essential Community for Marketers
-------------------------------------
The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.
[Explore Membership](https://www.ama.org/ama-member-benefits/)
* 2025 International Collegiate Conference
----------------------------------------
Collegiate students and faculty advisors have the opportunity to grow and evolve through competitions, engaging chapter activities, insightful career prep programming and invaluable networking opportunities.
[EVOLVE YOUR FUTURE](https://www.ama.org/events/collegiate/2025-ama-international-collegiate-conference/)
* [Job Boards](https://www.ama.org/job-boards-join-our-team/)
* [Make a Contribution](https://www.ama.org/ways-to-give-to-the-ama-foundation/)
* [Explore Free Learning](https://www.ama.org/format/live-online-learning/?cost%5B%5D=free-for-all)
* [Volunteering With AMA](https://www.ama.org/volunteer/)
### Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
[Start learning](https://www.ama.org/training-for-marketing/)
### Certification
 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
[GET STARTED](https://www.ama.org/certifications/)
### Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
[SEE RESEARCH](https://www.ama.org/ama-academic-journals/)
Events
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* [Influencer Marketing Bootcamp](https://www.ama.org/events/bootcamp/influencer-marketing-bootcamp/)
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**March 26**
Online | 4 Hours | Beginner
**Mar**
**18**
[Amplify the Power of Video with Next-Level Digital Asset Management](https://www.ama.org/events/webinar/amplify-the-power-of-video-with-next-level-digital-asset-management/)
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sponsor 1 Free webinar brought to you by MediaValet
**Mar**
**25**
[Incorporate Sustainability into Your Marketing Strategy](https://www.ama.org/events/virtual-training/incorporate-sustainability-into-your-marketing-strategy/)
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Online | 2 Hours | Beginner
**Apr**
**23**
[Digital Marketing Bootcamp (April 2025)](https://www.ama.org/events/bootcamp/digital-marketing-bootcamp-april-2025/)
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Online | 2 Days | Intermediate
**Jun**
**18**
[Google Analytics Bootcamp](https://www.ama.org/events/bootcamp/google-analytics-bootcamp-june-2025/)
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Online | 4 Hours | Intermediate
[All Upcoming Events](https://www.ama.org/events)
News Stand
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* Original Research
[The Skills Marketers Need in 2025 and Beyond](https://www.ama.org/2025/01/31/2025-marketing-skills-report/)
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The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and \[…\]
* ### [Social Media Management Tools to Consider for 2024](https://www.ama.org/marketing-news/social-media-management-tools/)
* ### [\[Health Care Access\] Incentivizing Urban Doctors to Serve Rural Areas](https://www.ama.org/2024/01/09/addressing-the-rural-health-care-crisis-pay-doctors-to-travel-from-urban-areas/)
* ### [The Double-Edged Sword of High-Arousal Language in Influencer Marketing](https://www.ama.org/2024/01/16/amazing-great-superb-how-influencers-high-arousal-language-can-boost-or-hurt-engagement/)
* ### [How to Create a Killer Social Media Strategy \[8 Simple Steps\]](https://www.ama.org/marketing-news/social-media-marketing-strategy/)
* ### [Long Road Ahead for Broad Application and Understanding of AI in Marketing](https://www.ama.org/marketing-news/long-road-ahead-for-broad-application-and-understanding-of-ai-in-marketing/)
* ### [Five Ways Higher Ed CMOs Are Institutional Leaders](https://www.ama.org/marketing-news/five-ways-higher-ed-cmos-are-institutional-leaders/)
* ### [Time to Abandon Null Hypothesis Significance Testing? Moving Beyond the Default Approach to Statistical Analysis and Reporting](https://www.ama.org/2023/12/12/time-to-abandon-null-hypothesis-significance-testing-moving-beyond-the-default-approach-to-statistical-analysis-and-reporting/)
From Our Partners
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* sponsor
Article
[Where Data Dominates, Marketing and STEM Work Hand in Hand](https://www.ama.org/2025/03/10/where-data-dominates-marketing-and-stem-work-hand-in-hand/)
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There’s a science to marketing. The STEM-designated MS in Marketing concentrations at Drexel University’s LeBow College of Business prepares leaders for data-driven careers. Marketing is now recognized as a STEM career, reflecting the field’s increasing integration of science, technology, engineering and mathematics in recent years. The U.S. Department of Labor’s Standard Occupational Classification System even \[…\]
* sponsor
White Papers
[The 2025 DAM Trends Report](https://www.ama.org/2025/02/25/the-2025-dam-trends-report/)
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Step into the future with the 2025 DAM Trends Report, the go-to publication for digital asset management software statistics, industry information, and future trends. Across every industry, marketing teams are ditching outdated workflows and embracing the cutting-edge power of Digital Asset Management (DAM). From enhancing brand protection and compliance to enabling efficiency gains and resource \[…\]
* sponsor
Article
[How social listening is the key to cultural relevance to your brand.](https://www.ama.org/2025/02/24/how-social-listening-is-the-key-to-cultural-relevance-to-your-brand/)
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Discover the fastest way to understand your audience and superpower your brand comms. In today’s marketing world, cultural relevance is key to everything from getting your content seen by the right people to creating communities and, ultimately, conversions. You’re no longer competing with just your competitors; you’re competing against the latest memes, and cat videos, \[…\]
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Resources
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#### Professional
* [Maintaining Your PCM®](https://www.ama.org/how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus/)
* [Tools & Templates](https://www.ama.org/toolkits/)
* [Volunteering](https://www.ama.org/volunteer/)
* [Marketing News](https://www.ama.org/marketing-news-home/)
* [Jobs](https://www.ama.org/job-boards-join-our-team/)
#### Academic
* [ELMAR](https://www.ama.org/about-elmar/)
* [Academic Events](https://www.ama.org/events/?event_year=0&event_month=0&event_type=academic)
* [SIGs](https://www.ama.org/ama_cohort/sig/)
* [Academic Articles](https://www.ama.org/topics/academic/)
* [Jobs](https://academicplacement.ama.org/)
#### Collegiate
* [Collegiate Hub](https://www.ama.org/pages/collegiate/)
* [Competitions](https://www.ama.org/collegiate-competitions/)
* [Collegiate Events](https://www.ama.org/collegiate-events/)
* [Free Graduating Membership](https://www.ama.org/free-ama-membership-for-graduating-collegiate-members/)
* [Awards & Scholarships](https://www.ama.org/collegiate-awards-competitions/)
> “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
>
> **Parissa Burton**
> Marketing Manager | Brand Strategist
> [LinkedIn](https://www.linkedin.com/in/parissa-burton-1b058a185/) | [Instagram](https://www.instagram.com/parissaburtonmkgt/)
>
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