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[](https://www.adexchanger.com/tv/the-chief-media-officer-of-dunkin-and-sonic-makes-an-appeal-for-more-ctv-transparency/)
[CTV](https://www.adexchanger.com/category/tv/)
### [The Chief Media Officer Of Dunkin’ And Sonic Makes An Appeal For More CTV Transparency](https://www.adexchanger.com/tv/the-chief-media-officer-of-dunkin-and-sonic-makes-an-appeal-for-more-ctv-transparency/)
As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman controls hundreds of millions of dollars of media spend every year – and he has a little request for anyone buying CTV.
* * *
[](https://www.adexchanger.com/tv/how-home-alarm-system-brand-adt-learned-to-love-ctv/)
[CTV Connect](https://www.adexchanger.com/tag/ctv-connect/)
### [How Home Alarm System Brand ADT Learned To Love CTV](https://www.adexchanger.com/tv/how-home-alarm-system-brand-adt-learned-to-love-ctv/)
* * *
[](https://www.adexchanger.com/the-big-story/tariff-chaos-and-yet-more-ad-tech-ma/)
PODCAST: [The Big Story](https://www.adexchanger.com/category/the-big-story/)
### [Tariff Chaos And Yet More Ad Tech M&A](https://www.adexchanger.com/the-big-story/tariff-chaos-and-yet-more-ad-tech-ma/)
* * *
* * *
* * *
[](https://www.adexchanger.com/commerce/learning-to-live-with-our-new-ai-based-advertising-overlords/)
[AdExchanger Commerce](https://www.adexchanger.com/tag/adexchanger-commerce/)
### [Learning To Live With Our New AI-Based Advertising Overlords](https://www.adexchanger.com/commerce/learning-to-live-with-our-new-ai-based-advertising-overlords/)
* * *
[](https://www.adexchanger.com/tv/streamers-tee-up-new-ad-opportunities-for-live-sports/)
[CTV](https://www.adexchanger.com/category/tv/)
### [Streamers Tee Up New Ad Opportunities For Live Sports](https://www.adexchanger.com/tv/streamers-tee-up-new-ad-opportunities-for-live-sports/)
* * *
[](https://www.adexchanger.com/comic-strip/comic-check-your-specs/)
[Comic](https://www.adexchanger.com/category/comic-strip/)
### [Comic: Check Your Specs](https://www.adexchanger.com/comic-strip/comic-check-your-specs/)
[](https://www.adexchanger.com/ai/scope3-announces-new-ai-products-to-reduce-ad-techs-growing-carbon-emissions-levels/)
EDITOR’S CHOICE
### [Scope3 Announces New AI Products To Reduce Ad Tech’s Growing Carbon Emissions Levels](https://www.adexchanger.com/ai/scope3-announces-new-ai-products-to-reduce-ad-techs-growing-carbon-emissions-levels/)
Scope3’s new agentic AI platform can automatically filter out inventory that’s considered a high climate risk, including made-for-advertising content.
Guest Column
------------
[](https://www.adexchanger.com/data-driven-thinking/to-compete-with-walled-gardens-the-open-web-needs-more-collaboration/)
[Tom Pachys](https://www.adexchanger.com/tag/tom-pachys/)
### [To Compete With Walled Gardens, The Open Web Needs More Collaboration](https://www.adexchanger.com/data-driven-thinking/to-compete-with-walled-gardens-the-open-web-needs-more-collaboration/)
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### AdExchanger Daily
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Daily Roundup
-------------
[](https://www.adexchanger.com/daily-news-roundup/friday-14032025/)
[Daily News Roundup](https://www.adexchanger.com/category/daily-news-roundup/)
### [Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown](https://www.adexchanger.com/daily-news-roundup/friday-14032025/)
* * *
Popular
-------
1. [](https://www.adexchanger.com/tv/streamers-tee-up-new-ad-opportunities-for-live-sports/)
[CTV](https://www.adexchanger.com/category/tv/)
### [Streamers Tee Up New Ad Opportunities For Live Sports](https://www.adexchanger.com/tv/streamers-tee-up-new-ad-opportunities-for-live-sports/)
2. [](https://www.adexchanger.com/ai/scope3-announces-new-ai-products-to-reduce-ad-techs-growing-carbon-emissions-levels/)
[AI](https://www.adexchanger.com/category/ai/)
### [Scope3 Announces New AI Products To Reduce Ad Tech’s Growing Carbon Emissions Levels](https://www.adexchanger.com/ai/scope3-announces-new-ai-products-to-reduce-ad-techs-growing-carbon-emissions-levels/)
3. [](https://www.adexchanger.com/publishers/publishers-are-betting-on-curation-and-direct-to-dsp-deals-for-long-term-growth/)
[Publishers](https://www.adexchanger.com/category/publishers/)
### [Publishers Are Betting On Curation And Direct-To-DSP Deals For Long-Term Growth](https://www.adexchanger.com/publishers/publishers-are-betting-on-curation-and-direct-to-dsp-deals-for-long-term-growth/)
4. [](https://www.adexchanger.com/investment/ad-tech-vc-firm-aperiam-wants-to-fund-you-and-give-you-advice/)
[ad tech investments](https://www.adexchanger.com/tag/ad-tech-investments/)
### [Ad Tech VC Firm Aperiam Wants To Fund You And Give You Advice](https://www.adexchanger.com/investment/ad-tech-vc-firm-aperiam-wants-to-fund-you-and-give-you-advice/)
5. [](https://www.adexchanger.com/data-driven-thinking/to-compete-with-walled-gardens-the-open-web-needs-more-collaboration/)
OPINION: [Data-Driven Thinking](https://www.adexchanger.com/category/data-driven-thinking/)
### [To Compete With Walled Gardens, The Open Web Needs More Collaboration](https://www.adexchanger.com/data-driven-thinking/to-compete-with-walled-gardens-the-open-web-needs-more-collaboration/)
Must Read
---------
Previous
[](https://www.adexchanger.com/agencies/publicis-acquires-lotame-marking-the-end-for-one-of-ad-techs-evolutionary-wonders/)
[Online Advertising](https://www.adexchanger.com/tag/online-advertising/)
### [Publicis Acquires Lotame, Marking The End For One Of Ad Tech’s Evolutionary Wonders](https://www.adexchanger.com/agencies/publicis-acquires-lotame-marking-the-end-for-one-of-ad-techs-evolutionary-wonders/)
Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for advertisers and publishers.
[](https://www.adexchanger.com/commerce/target-reports-soft-store-sales-but-optimistic-ad-revenue/)
[Retail Advertising](https://www.adexchanger.com/tag/retail-advertising/)
### [Target Reports Soft Store Sales But Optimistic Ad Revenue](https://www.adexchanger.com/commerce/target-reports-soft-store-sales-but-optimistic-ad-revenue/)
Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 and full-year earnings report on Tuesday.
[](https://www.adexchanger.com/online-advertising/viant-acquires-lockr-and-its-all-about-connecting-ids/)
[Online Advertising](https://www.adexchanger.com/tag/online-advertising/)
### [Viant Acquires Lockr, And It’s All About Connecting IDs](https://www.adexchanger.com/online-advertising/viant-acquires-lockr-and-its-all-about-connecting-ids/)
Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its Q4 earnings call Monday.
[](https://www.adexchanger.com/marketers/meet-the-free-gaming-platform-founded-by-an-ad-tech-vet-thats-putting-ctv-ads-in-video-games/)
[Video game advertising](https://www.adexchanger.com/tag/video-game-advertising/)
### [Meet The Free Gaming Platform – Founded By An Ad Tech Vet – That’s Putting CTV Ads In Video Games](https://www.adexchanger.com/marketers/meet-the-free-gaming-platform-founded-by-an-ad-tech-vet-thats-putting-ctv-ads-in-video-games/)
Video gaming is the only market where revenue is largely tied to the sales of consoles and ad-free subscription services, André Swanston tells AdExchanger.
[](https://www.adexchanger.com/platforms/pubmatic-weighs-in-on-the-debate-around-curation-fees/)
[sell-side curation](https://www.adexchanger.com/tag/sell-side-curation/)
### [PubMatic Weighs In On The Debate Around Curation Fees](https://www.adexchanger.com/platforms/pubmatic-weighs-in-on-the-debate-around-curation-fees/)
PubMatic CEO Rajeev Goel dishes on sell-side curation, data fees, how the business model differs from buy-side curation and how publishers can control pricing for curated deals.
[](/newsletter "Subscribe to AdExchanger Newsletters")
[](https://www.adexchanger.com/commerce/tillamooks-takeaways-from-becoming-a-national-grocery-brand/)
[commerce](https://www.adexchanger.com/tag/commerce/)
### [Tillamook’s Takeaways From Becoming A National Grocery Brand](https://www.adexchanger.com/commerce/tillamooks-takeaways-from-becoming-a-national-grocery-brand/)
“There were some lessons early on,” Dawn Brodehl, Tillamook’s manager of omni-shopper marketing, tells AdExchanger of the company’s expansion to a national brand. For one thing, did you know that ice cream and dairy products can explode when they’re shipped over the Rocky Mountains?
[](https://www.adexchanger.com/agencies/publicis-acquires-lotame-marking-the-end-for-one-of-ad-techs-evolutionary-wonders/)
[Online Advertising](https://www.adexchanger.com/tag/online-advertising/)
### [Publicis Acquires Lotame, Marking The End For One Of Ad Tech’s Evolutionary Wonders](https://www.adexchanger.com/agencies/publicis-acquires-lotame-marking-the-end-for-one-of-ad-techs-evolutionary-wonders/)
Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for advertisers and publishers.
[](https://www.adexchanger.com/commerce/target-reports-soft-store-sales-but-optimistic-ad-revenue/)
[Retail Advertising](https://www.adexchanger.com/tag/retail-advertising/)
### [Target Reports Soft Store Sales But Optimistic Ad Revenue](https://www.adexchanger.com/commerce/target-reports-soft-store-sales-but-optimistic-ad-revenue/)
Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 and full-year earnings report on Tuesday.
[](https://www.adexchanger.com/online-advertising/viant-acquires-lockr-and-its-all-about-connecting-ids/)
[Online Advertising](https://www.adexchanger.com/tag/online-advertising/)
### [Viant Acquires Lockr, And It’s All About Connecting IDs](https://www.adexchanger.com/online-advertising/viant-acquires-lockr-and-its-all-about-connecting-ids/)
Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its Q4 earnings call Monday.
[](https://www.adexchanger.com/marketers/meet-the-free-gaming-platform-founded-by-an-ad-tech-vet-thats-putting-ctv-ads-in-video-games/)
[Video game advertising](https://www.adexchanger.com/tag/video-game-advertising/)
### [Meet The Free Gaming Platform – Founded By An Ad Tech Vet – That’s Putting CTV Ads In Video Games](https://www.adexchanger.com/marketers/meet-the-free-gaming-platform-founded-by-an-ad-tech-vet-thats-putting-ctv-ads-in-video-games/)
Video gaming is the only market where revenue is largely tied to the sales of consoles and ad-free subscription services, André Swanston tells AdExchanger.
[](https://www.adexchanger.com/platforms/pubmatic-weighs-in-on-the-debate-around-curation-fees/)
[sell-side curation](https://www.adexchanger.com/tag/sell-side-curation/)
### [PubMatic Weighs In On The Debate Around Curation Fees](https://www.adexchanger.com/platforms/pubmatic-weighs-in-on-the-debate-around-curation-fees/)
PubMatic CEO Rajeev Goel dishes on sell-side curation, data fees, how the business model differs from buy-side curation and how publishers can control pricing for curated deals.
[](/newsletter "Subscribe to AdExchanger Newsletters")
[](https://www.adexchanger.com/commerce/tillamooks-takeaways-from-becoming-a-national-grocery-brand/)
[commerce](https://www.adexchanger.com/tag/commerce/)
### [Tillamook’s Takeaways From Becoming A National Grocery Brand](https://www.adexchanger.com/commerce/tillamooks-takeaways-from-becoming-a-national-grocery-brand/)
“There were some lessons early on,” Dawn Brodehl, Tillamook’s manager of omni-shopper marketing, tells AdExchanger of the company’s expansion to a national brand. For one thing, did you know that ice cream and dairy products can explode when they’re shipped over the Rocky Mountains?
[](https://www.adexchanger.com/agencies/publicis-acquires-lotame-marking-the-end-for-one-of-ad-techs-evolutionary-wonders/)
[Online Advertising](https://www.adexchanger.com/tag/online-advertising/)
### [Publicis Acquires Lotame, Marking The End For One Of Ad Tech’s Evolutionary Wonders](https://www.adexchanger.com/agencies/publicis-acquires-lotame-marking-the-end-for-one-of-ad-techs-evolutionary-wonders/)
Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for advertisers and publishers.
[](https://www.adexchanger.com/commerce/target-reports-soft-store-sales-but-optimistic-ad-revenue/)
[Retail Advertising](https://www.adexchanger.com/tag/retail-advertising/)
### [Target Reports Soft Store Sales But Optimistic Ad Revenue](https://www.adexchanger.com/commerce/target-reports-soft-store-sales-but-optimistic-ad-revenue/)
Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 and full-year earnings report on Tuesday.
[](https://www.adexchanger.com/online-advertising/viant-acquires-lockr-and-its-all-about-connecting-ids/)
[Online Advertising](https://www.adexchanger.com/tag/online-advertising/)
### [Viant Acquires Lockr, And It’s All About Connecting IDs](https://www.adexchanger.com/online-advertising/viant-acquires-lockr-and-its-all-about-connecting-ids/)
Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its Q4 earnings call Monday.
Next
* 1
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* 4
* 5
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* 7
Writers
-------
* [](https://www.adexchanger.com/author/sarah-sluis/)
[Sarah Sluis](https://www.adexchanger.com/author/sarah-sluis/)
### [Programmatic's Pursuit of "Premium"](https://www.adexchanger.com/the-big-story/programmatics-pursuit-of-premium/)
* [](https://www.adexchanger.com/author/allison-schiff/)
[Allison Schiff](https://www.adexchanger.com/author/allison-schiff/)
### [How Home Alarm System Brand ADT Learned To Love CTV](https://www.adexchanger.com/tv/how-home-alarm-system-brand-adt-learned-to-love-ctv/)
* [](https://www.adexchanger.com/author/james-hercher/)
[James Hercher](https://www.adexchanger.com/author/james-hercher/)
### [Learning To Live With Our New AI-Based Advertising Overlords](https://www.adexchanger.com/commerce/learning-to-live-with-our-new-ai-based-advertising-overlords/)
* [](https://www.adexchanger.com/author/anthony-vargas/)
[Anthony Vargas](https://www.adexchanger.com/author/anthony-vargas/)
### [Streamers Tee Up New Ad Opportunities For Live Sports](https://www.adexchanger.com/tv/streamers-tee-up-new-ad-opportunities-for-live-sports/)
* [](https://www.adexchanger.com/author/alyssa-boyle/)
[Alyssa Boyle](https://www.adexchanger.com/author/alyssa-boyle/)
### [Streamers Compete For Subscribers, Distribution And Programmatic Prowess](https://www.adexchanger.com/ctv-roundup/streamers-compete-for-subscribers-distribution-and-programmatic-prowess/)
* [](https://www.adexchanger.com/author/victoria-mcnally/)
[Victoria McNally](https://www.adexchanger.com/author/victoria-mcnally/)
### [The Chief Media Officer Of Dunkin’ And Sonic Makes An Appeal For More CTV Transparency](https://www.adexchanger.com/tv/the-chief-media-officer-of-dunkin-and-sonic-makes-an-appeal-for-more-ctv-transparency/)
Podcasts
--------
### [AdExchanger Talks](/adexchanger-talks)
[Teads On The Brain](https://www.adexchanger.com/adexchanger-talks/teads-on-the-brain/)
Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an “end-to-end, full-funnel platform for the open internet.” But what does that mean in plain English?
Subscribe
* [iTunes](https://itunes.apple.com/us/podcast/the-big-story/id1411373799?mt=2)
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* [Spotify](https://open.spotify.com/show/3TgJLkYqKUnTJezO0J1juQ)
* [RSS](http://adexchanger.libsyn.com/rss)
### [The Big Story](/the-big-story)
[Tariff Chaos And Yet More Ad Tech M&A](https://www.adexchanger.com/the-big-story/tariff-chaos-and-yet-more-ad-tech-ma/)
Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall’s Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can’t promote what you can’t produce. Plus: the rationale behind Publicis’ acquisition of Lotame.
Subscribe
* [iTunes](https://itunes.apple.com/us/podcast/the-big-story/id1411373799?mt=2)
* [Soundcloud](https://soundcloud.com/the-big-story-adexchanger)
* [Spotify](https://open.spotify.com/show/3TgJLkYqKUnTJezO0J1juQ)
* [RSS](https://feeds.libsyn.com/122795/rss)