[](/about/ "Google")
[Marketing Platform](/about/)
* [Partners](/about/partners/ "Partners")
* [Support](/about/support/ "Support")
[Marketing Platform](/about/)
* [Partners](/about/partners/ "Partners")
* [Support](/about/support/ "Support")
Google is committed to advancing racial equity for Black communities. [See how.](https://about.google/commitments/racialequity/)
Meaningful insights.
Smarter marketing.
Better results.
===========================================================
Google Marketing Platform brings together your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
[Talk to Sales](/about/contact-us/ "Talk to Sales")
### A smarter platform for better results.
* clock icon
#### Deliver faster, smarter marketing.
Built-in intelligence automatically surfaces your most valuable marketing insights so you can act quickly to achieve your goals.
* slider-controls icon
#### Gain more control over your investments.
Easily see what parts of your marketing are working and make informed decisions to improve performance — ensuring that you’re delivering quality experiences.
* people icon
#### Understand your audience on a deeper level.
Easily integrate and access your data to gain a deeper understanding of your customers and identify your most valuable audiences.
* bulb icon
#### Share insights across your team.
Make information and insights accessible to your entire enterprise so teams can work better together.
* clock icon
#### Deliver faster, smarter marketing.
Built-in intelligence automatically surfaces your most valuable marketing insights so you can act quickly to achieve your goals.
* slider-controls icon
#### Gain more control over your investments.
Easily see what parts of your marketing are working and make informed decisions to improve performance — ensuring that you’re delivering quality experiences.
* people icon
#### Understand your audience on a deeper level.
Easily integrate and access your data to gain a deeper understanding of your customers and identify your most valuable audiences.
* bulb icon
#### Share insights across your team.
Make information and insights accessible to your entire enterprise so teams can work better together.
* 1
### The results are incredible, it actually helped us transform our whole vision. We want to be a global brand. Google Marketing Platform facilitates that growth.
Martijn van der Zee, Chief Digital Officer, Rituals
### Powerful solutions, together in one platform.
GMP\_Logo\_display-video-360
#### Display & Video 360
Reach today’s always-connected audiences wherever they are.
[Learn more about Display & Video 360](/about/display-video-360/ "Learn more about Display & Video 360")
* [
GMP\_Logo\_analytics
#### Analytics 360
Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences.
](/about/analytics-360/)
* [
GMP\_Logo\_display-video-360
#### Display & Video 360
Reach today’s always-connected audiences wherever they are.
](/about/display-video-360/)
* [
GMP\_Logo\_search-ads-360
#### Search Ads 360
Get real-time data and unified insights for your search campaigns.
](/about/search-ads-360/)
* [
GMP\_Logo\_tag-manager
#### Tag Manager 360
Manage all your tags in one place for a smarter, simpler way to oversee your marketing.
](/about/tag-manager-360/)
* [
GMP\_Logo\_campaign-manager
#### Campaign Manager 360
Get a complete view of all your digital media campaigns.
](/about/campaign-manager-360/)
* 1
### Designed to work together.
Google Marketing Platform solutions are built to work together, so you can easily access shared data across products — to deliver better customer experiences.
* people icon
#### Reach the right customers.
Easily connect data from across Google products, including Google Ads — to quickly uncover insights.
[
Go to Integration Center
](https://marketingplatform.google.com/home?openIntegrationCenter=true&utm_source=marketingplatform.google.com&utm_medium=et&utm_campaign=marketingplatform.google.com%2Fabout%2Fenterprise%2F "Go to Integration Center")
* bar-graph icon
#### Tailor your measurement with Ads Data Hub.
Use Ads Data Hub to join event-level campaign data from Google Marketing Platform and Google Ads with data from your own sources, such as a CRM system or marketing database, to run customized analysis that aligns to your specific business objectives while protecting user privacy.
[Learn More](https://developers.google.com/ads-data-hub "Learn More")
* bulb icon
#### Do more with Google Cloud.
You can use Google Marketing Platform together with Google Cloud to unlock advanced marketing use cases like building predictive models to get new insights to improve marketing performance.
[Learn more](/about/resources/meeting-the-data-challenge-with-google-marketing-platform-and-google-cloud/ "Learn more")
* people icon
#### Reach the right customers.
Easily connect data from across Google products, including Google Ads — to quickly uncover insights.
* bar-graph icon
#### Tailor your measurement with Ads Data Hub.
Use Ads Data Hub to join event-level campaign data from Google Marketing Platform and Google Ads with data from your own sources, such as a CRM system or marketing database, to run customized analysis that aligns to your specific business objectives while protecting user privacy.
[Learn More](https://developers.google.com/ads-data-hub "Learn More")
* bulb icon
#### Do more with Google Cloud.
You can use Google Marketing Platform together with Google Cloud to unlock advanced marketing use cases like building predictive models to get new insights to improve marketing performance.
[Learn more](/about/resources/meeting-the-data-challenge-with-google-marketing-platform-and-google-cloud/ "Learn more")
* 1
[
Go to Integration Center
](https://marketingplatform.google.com/home?openIntegrationCenter=true&utm_source=marketingplatform.google.com&utm_medium=et&utm_campaign=marketingplatform.google.com%2Fabout%2Fenterprise%2F "Go to Integration Center")
### The Future of Analytics.
In new research from Forrester Consulting, commissioned by Google, marketers and digital analytics decision makers identify key challenges and opportunities for the next wave of analytics.
[Read more](/about/resources/the-future-of-analytics/ "Read more")
### Stay in the know.
* [
Guide
### The CTV playbook: how the latest technology can amplify your CTV performance
* Read more
](/about/resources/the-ctv-playbook-how-the-latest-technology-can-amplify-your-ctv-performance/)
* [
Guide
### The marketer’s playbook for navigating today’s privacy environment
* Read more
](/about/resources/the-marketers-playbook-for-navigating-todays-privacy-environment/)
* [
Report
### The Future of Analytics
* Read more
](/about/resources/the-future-of-analytics/)
* 1
[See all resources](/about/resources/ "See all resources")
### Looking for small-business solutions?
With plenty of free solutions, Google Marketing Platform can help grow businesses of any size.
[See solutions](/about/small-business/ "See solutions")
### News and insights delivered to your inbox.
Sign up to get the latest Google Marketing Platform news, success stories and insights, delivered right into your inbox.
[Subscribe](https://signup.withgoogle.com/newsletter/marketingplatform/ "Subscribe")