active.com

Amazon Advertising

Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.

DoubleClick for Publishers (DFP)

DoubleClick for Publishers (DFP) is a hosted ad serving platform that streamlines your ad management.

Google AdSense

Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.

Google Publisher Tag

Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.

ID5

ID5 is a company that offers an identity solution for digital advertising, providing a Universal ID that enables privacy-compliant user recognition and tracking across websites without relying on personal information or third-party cookies.

PubMatic

PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.

Rubicon Project

Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.

Cart Functionality

Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.

Facebook Pixel

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Version: 2.9.187

FingerprintJS

FingerprintJS is a browser fingerprinting library that queries browser attributes and computes a hashed visitor identifier from them.

Version: 2

Funding Choices

Funding Choices is a messaging tool that can help you comply with the EU General Data Protection Regulation (GDPR), and recover lost revenue from ad blocking users.

OneTrust

OneTrust is a cloud-based data privacy management compliance platform.

Google Maps

Google Maps is a web mapping service. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, bicycle and air, or public transportation.

HSTS

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

reCAPTCHA

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.

HTTP/3

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.

Open Graph

Open Graph is a protocol that is used to integrate any web page into the social graph.

Node.js

Node.js is an open-source, cross-platform, JavaScript runtime environment that executes JavaScript code outside a web browser.

Ruby

Ruby is an open-source object-oriented programming language.

Ruby on Rails

Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.

Socket.io

Stimulus

A modest JavaScript framework for the HTML you already have.

Tealium

Tealium provides a sales enterprise tag management system and marketing software.

Wunderkind

Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.